VP of Customer Acquisition

Dwyer Franchising LLC; Irving (TX); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Equity options

Bonus opportunities

Job summary

Dwyer Franchising LLC is looking for a Sr. Director, Paid Media & SEO to lead and optimize integrated media strategies across multiple channels, emphasizing AI-driven discoveries. This role requires over 10 years in growth marketing and a strong analytical mindset.

The successful candidate will manage significant budgets and improve brand visibility through innovative media tactics. This position offers a competitive pay based on experience and a hybrid working model in Irving, Texas.

Qualifications

• 10+ years of experience in media, growth marketing, or digital strategy.
• Experience with integrated media strategy across various channels.
• Experience in AI-driven discovery and optimizing conversations.
• Translating growth objectives into data-driven media plans with KPIs.

Responsibilities

• Lead integrated media & AI-driven discovery strategy.
• Translate business goals into performance-driven media plans.
• Enable franchise media effectiveness at scale.
• Advance AI innovation in marketing & commerce.
• Strengthen ecosystem partnerships & infrastructure.

Skills

Leadership in paid and organic media

Analytical mindset

Managing multi-million dollar budgets

Building experimentation infrastructure

Developing high-performing teams

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

Sr. Director, Paid Media & SEO

Responsibilities:

• Lead integrated media & AI-driven discovery strategy: Own end-to-end visibility and demand generation across paid, owned, earned, and emerging AI channels, including GEO, conversational search, and LLM ecosystems.
• Translate business goals into performance-driven media plans: Define clear objectives, KPIs, and investment strategies; leverage data, AI, and analytics to optimize campaigns and drive growth.
• Enable franchise media effectiveness at scale: Build AI-powered frameworks, tools, and playbooks to guide franchise owners in optimizing local media mix, targeting, and ROI across channels.
• Advance AI innovation in marketing & commerce: Identify and scale AI applications for media optimization, audience targeting, content creation, and prepare the organization for agentic commerce and A2A environments.
• Strengthen ecosystem partnerships & infrastructure: Collaborate with Product, Martech, and Data teams to enable machine-readable discovery; establish and manage agency frameworks, ensuring accountability for innovation and performance.

Qualifications:

• 10+ years of experience in media, growth marketing, or digital strategy.
• Experience defining and executing an integrated media strategy across paid, owned, SEO, and emerging discovery channels, increasing share of voice and driving measurable gains in traffic, engagement, and conversion.
• Experience leading the evolution from traditional search to AI-driven discovery, developing GEO strategies, optimizing for conversational search, and improving brand visibility across LLMs and AI assistants.
• Experience translating enterprise growth objectives into data-driven media plans, KPIs, and investment strategies—leveraging advanced analytics and AI to continuously optimize performance and uncover new demand opportunities.

Skills:

• Proven success leading both paid and organic media programs.
• Strong analytical mindset with experience managing multi‑million dollar budgets.
• Proven operational experience building experimentation infrastructure.
• Experience managing and developing high-performing teams.

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Schedule: Hybrid working model; Monday–Wednesday in office, Thursday/Friday from home.

Office locations: 500 E John Carpenter Fwy, Irving, TX; 1010 N University Parks Drive, Waco, TX.

Compensation: Competitive pay commensurate with experience.

Benefits: Equity and bonus opportunities.

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to race, gender, color, religion, sexual orientation, national origin, age, disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment and where employees are treated with respect and dignity and encouraged to be their authentic self.