Sr. Director of Web and Digital Strategy

Clayco; St. Louis, Northern (MO, KY); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Discretionary Annual Bonus

Comprehensive Benefits Package

Job summary

Clayco is seeking a Director of Web and Digital Strategy to lead enterprise website and social channel strategy across its family of companies. You will own the technical delivery, architecture, and governance while mentoring a small team of specialists.

This role requires hands-on WordPress development, advanced front-end skills, and strong collaboration with Marketing and Communications leaders to align business goals with a cohesive digital presence.

Qualifications

• 8+ years of progressive web and digital experience.
• Hands-on WordPress development and strategy or team leadership.
• Strong HTML, CSS, JavaScript, integration, and troubleshooting skills.
• Working knowledge of PHP, hosting, technical SEO, analytics, accessibility, and social strategy.
• Related degree or equivalent experience; portfolio demonstrating technical delivery and business outcomes.

Responsibilities

• Develop an enterprise digital roadmap with business unit partners, aligning website and social priorities with brand awareness, recruitment, business development, and communications goals.
• Set priorities, workflows, publishing standards, and quality expectations for the digital team; coach the analytics manager and junior content coordinator.
• Guide social channel strategy and the shared editorial planning process with communications leaders, including audiences, formats, campaign integration, and approval and escalation practices.
• Recommend digital budgets, tools, and vendor support; manage scope, schedules, and delivery for redesigns, integrations, and other digital initiatives.
• Personally build, customize, troubleshoot, and maintain WordPress sites, themes, templates, landing pages, and integrations across the enterprise.
• Use HTML, CSS, JavaScript, and relevant WordPress development skills to improve responsive design, navigation, functionality, accessibility, and site performance.
• Manage staging, testing, deployment, technical documentation, and platform maintenance; coordinate hosting, backups, access, security, and recovery with IT and vendors.
• Implement integrations with content, asset, analytics, and other business systems, partnering with IT on architecture and data handling.
• Implement technical SEO and measurement improvements identified with the Digital Search and Analytics Manager; use reporting and audience feedback to prioritize enhancements.
• Maintain brand and publishing standards across websites and social accounts; evaluate new digital and AI capabilities through focused pilots and clear success criteria.

Skills

WordPress development

Strategy

Team leadership

HTML

CSS

JavaScript

Integration

Troubleshooting

SEO

Analytics

Accessibility

Social strategy

Education

Bachelor's degree or equivalent

Tools

PHP

Job description

About Us

Clayco is a full-service, turnkey real estate development, master planning, architecture, engineering, and construction firm that safely delivers clients across North America the highest quality solutions on time, on budget, and above and beyond expectations. With $8.1 billion in revenue for 2025, Clayco specializes in the "art and science of building," providing fast track, efficient solutions for mission critical, industrial, life sciences, power & energy, aviation, commercial, institutional, residential and sports & entertainment related building projects.

The Role We Want You For

The Director of Web and Digital Strategy is a hands-on technical leader who helps shape and execute the enterprise digital strategy in partnership with Marketing and Communications leadership. This role leads the roadmap for all Clayco enterprise companies' websites and social media channels while personally developing, maintaining, and improving web platforms. The director connects business priorities, audience needs, content, and technology to deliver a coordinated digital presence that preserves each company's distinct brand.

Partners with Marketing and Communications leadership on overall direction and with each enterprise company on its needs. Owns technical delivery and team prioritization; the analytics manager owns search and measurement, and the coordinator supports content, graphics, and publishing. Coordinates sensitive messaging with communications leadership.

The Specifics of the Role

Digital strategy and team leadership

• Develop an enterprise digital roadmap with business unit partners, aligning website and social priorities with brand awareness, recruitment, business development, and communications goals.
• Set priorities, workflows, publishing standards, and quality expectations for the digital team; coach the analytics manager and junior content coordinator.
• Guide social channel strategy and the shared editorial planning process with communications leaders, including audiences, formats, campaign integration, and approval and escalation practices.
• Recommend digital budgets, tools, and vendor support; manage scope, schedules, and delivery for redesigns, integrations, and other digital initiatives.

Hands-on web development and operations

• Personally build, customize, troubleshoot, and maintain WordPress sites, themes, templates, landing pages, and integrations across the enterprise.
• Use HTML, CSS, JavaScript, and relevant WordPress development skills to improve responsive design, navigation, functionality, accessibility, and site performance.
• Manage staging, testing, deployment, technical documentation, and platform maintenance; coordinate hosting, backups, access, security, and recovery with IT and vendors.
• Implement integrations with content, asset, analytics, and other business systems, partnering with IT on architecture and data handling.

Continuous improvement and governance

• Implement technical SEO and measurement improvements identified with the Digital Search and Analytics Manager; use reporting and audience feedback to prioritize enhancements.
• Maintain brand and publishing standards across websites and social accounts; evaluate new digital and AI capabilities through focused pilots and clear success criteria.

Requirements

• Typically 8+ years of progressive web and digital experience.
• Including hands-on WordPress development and strategy or team leadership.
• Strong HTML, CSS, JavaScript, integration, and troubleshooting skills.
• Working knowledge of PHP, hosting, technical SEO, analytics, accessibility, and social strategy.
• Relevant degree or equivalent experience, with a portfolio demonstrating technical delivery and business outcomes.

Some Things You Should Know

• No other builder can offer the collaborative design-build approach that Clayco does.
• We work on creative, complex, award-winning, high-profile jobs.
• The pace is fast!

Why Clayco?

• 2025 Best Places to Work - St. Louis Business Journal, Los Angeles Business Journal, and Phoenix Business Journal.
• 2025 ENR Top 400 - Top Data Center Contractor (Top 3).
• 2025 ENR Top 100 Design-Build Firms - Design-Build Contractor (Top 5).
• 2025 ENR Top 100 Green Contractors - Green Contractor (Top 3).

Benefits

• Discretionary Annual Bonus: Subject to company and individual performance.
• Comprehensive Benefits Package Including: Medical, dental and vision plans, 401k, generous PTO and paid company holidays, employee assistance program, flexible spending accounts, life insurance, disability coverage, learning & development programs and more!

Compensation

• The salary range for this position considers a wide range of factors in making compensation decisions including but not limited to: Education, qualifications, skills, training, experience, certifications, internal equity, and location. Compensation decisions are dependent on the facts and circumstances of each case.