Sr. Director of Global Marketing

RTC, Inc.; Rolling Meadows (IL); Hybrid; USD 148,000 - 243,000; Full time

Benefits offered by this job

Hybrid Schedule

Health Insurance BCBS

Dental Insurance PPO

Wellness Rewards

Flexible Spending

401K Match

Life Insurance

Short-Term Disability

PTO 16 days

Paid Holidays

Tuition Assistance

Fun Friday Hours

Mental Health PTO

EAP benefits

Fitness Discounts

Preventative Care

Lactation Rooms

Annual Flu Clinic

Job summary

RTC, Inc. is seeking a strategic Marketing Leader to drive the global brand vision and innovative campaigns. You will shape storytelling, customer experiences, and thought leadership across regions, aligning with business growth and market opportunities.

The role emphasizes leading a high-performing, multi-regional team, optimizing martech tools, and delivering measurable impact on brand visibility and engagement.

Qualifications

• 10+ years of senior leadership experience in B2B marketing.
• Strong strategic thinking and business acumen.
• Background of creating differentiated marketing strategies, compelling brand stories, and innovative customer engagement experiences.
• Proven track record of introducing new ideas and translating concepts into business results.
• Experience leading a global or multi-regional marketing team.

Responsibilities

• Develop and champion RTC's global brand vision and marketing strategy.
• Lead development of compelling brand stories, campaigns, and customer experiences.
• Identify emerging trends and partnerships to strengthen RTC's market presence.
• Lead internal marketing and communications initiatives across regions.
• Build and develop a high-performing global marketing team.
• Measure and communicate the effectiveness of marketing initiatives.
• Translate insights into differentiated go-to-market concepts and positioning.
• Manage the global marketing budget with regional leaders.

Skills

Senior leadership

Strategic thinking

Brand strategy

Customer engagement

Idea generation

People leadership

Brand building

Project management

Influence

Proactivity

Martech tools

Communication

Education

Bachelor's degree in Marketing/Business

MBA (preferred)

Tools

CRM

SEO

Marketing automation

Analytics

Job description

• Strategy & Brand Leadership: Develop and champion RTC's global brand vision and marketing strategy. Identify innovative opportunities to elevate brand visibility, strengthen market positioning, and differentiate RTC in meaningful ways across global markets.
• Creative Marketing Leadership: Lead the development of compelling brand stories, creative campaigns, customer experiences, thought leadership initiatives, and market-facing programs that showcase RTC's unique value and capabilities.
• Innovation and New Ideas: Serve as a source of fresh thinking for the organization by identifying emerging marketing trends, unconventional opportunities, strategic partnerships, and creative approaches that strengthen RTC's market presence and customer engagement.
• Internal Communications & Engagement: Lead internal marketing and communications initiatives that reinforce company culture, improve employee engagement, and ensure consistent messaging across regions and functions.
• Team Leadership & Development: Build and develop a high-performing marketing organization. Continuously evolve team structure, tools, and processes to maximize efficiency and effectiveness.
• Performance & Impact Measurement: Measure and communicate the effectiveness of marketing initiatives through a balanced focus on brand awareness, customer engagement, market influence, business growth, and commercial outcomes.
• Go-to-Market Strategy: Translate customer insights, industry trends, and competitive intelligence into differentiated positioning, compelling narratives, and innovative go-to-market concepts that resonate with target audiences.
• Budget Oversight: Manage the global marketing budget effectively, partnering with regional leaders to ensure optimal allocation of resources.

Experience

REQUIREMENTS

• 10+ years of proven senior leadership experience in B2B marketing, ideally in a global or multi-regional context.
• Strong strategic thinking and business acumen.
• Background of creating differentiated marketing strategies, compelling brand stories, and innovative customer engagement experiences.
• Proven track record of introducing new ideas, challenging conventional thinking, and successfully translating creative concepts into business results.
• Passion for understanding customers, identifying market opportunities, and finding unique ways to connect RTC's capabilities with client needs.
• Demonstrated ability to lead, inspire, and grow a team.
• Experience building brands, developing thought leadership, launching creative campaigns, or driving innovative market initiatives in a B2B environment.
• Excellent project management skills and experience working cross-functionally.
• Ability to influence and drive engagement across all levels of the organization.
• Proactive, self-starter with the ability to take the initiative and drive results in a fast-paced, dynamic environment.
• Proficiency with digital marketing tools and platforms (CRM, SEO, marketing automation, analytics).
• Exceptional communication and interpersonal skills.
• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• Applicants must be 18 or older.

KEY DELIVERABLES

• Increased visibility of RTC through creative storytelling, thought leadership, and differentiated market positioning.
• A cohesive, collaborative, and high-performing global marketing team.
• Increased customer engagement and brand consistency across markets.
• A streamlined, company-wide approach to LinkedIn content and presence.
• Professional, versatile corporate presentations showcasing both global reach and local expertise.
• Regular monthly marketing updates to the Global Leadership Team, including presentation of innovative marketing concepts, brand initiatives, and growth opportunities that support RTC's strategic objectives.
• Marketing playbooks and toolkits to support regional teams and ensure consistent brand execution globally.
• Strong internal communications framework to increase employee awareness and alignment.
• Ownership and continuous improvement of the company website as a key marketing asset.

About RTC

RTC masters the design and detail of retail, helping brands and retailers improve the shopping experience and grow their bottom line. We design retail programs and environments, execute them globally, and build products that improve retail performance. We provide our clients with a cohesive brand experience, expanded retail presence, and consistently better results at a lower total cost. Learn more at http://www.rtc.com/ .

Why should you consider a career at RTC?

• Hybrid Schedule with a minimum of two days in the office/week, once onboarding is complete
• Health Insurance through Blue Cross Blue Shield(choose from two PPO plans and one HMO plan based on your deductible comfort level)
• Dental Insurance with two plan options (both PPO Plans)
• Benefit Value Advisor and Member Rewards (through Blue Cross Blue Shield)
• Flexible Spending for Health and/or Dependent Care
• 401(K) Plan with company 6% match (we also offer a Roth option!)
• Life Insurance (we cover 3 times your salary - you can purchase more)
• Short-Term Disability Coverage (we'll cover this for you too - you can choose to purchase long-term disability)
• 16 PTO Days (full year)
• 9 Paid Holidays
• Tuition Assistance
• Fun Friday Hours - get a head start on your weekend by leaving at 2:30 every Friday (year-round!)
• PTO is encouraged not only for vacations but mental health breaks.
• Work/Life resources such as Legal, Financial, and Counseling are available through our Employee Assistance Program.
• Discounts to eligible fitness centers for associates enrolled with Blue Cross.
• Preventative Care is covered at 100% (annual check-ups and screenings).
• Lactation rooms are available for new mothers at the Rolling Meadows location.
• Annual flu clinic at Romeoville and Rolling Meadows for our associates and any dependents covered on our health plan. Flu shots are covered by insurance if the associate elects to go elsewhere.

We encourage your professional growth and development. We offer mentors with deep industry experience and management who will assist you in defining and realizing your short and long-term career goals, and a variety of opportunities for training and advancement.

Compensation

The base salary range for this position is budgeted for $148,325-$243,325, with eligibility for an annual bonus. The actual base salary depends on various factors and could be above or below the range depending on the applicant's qualifications, years of relevant experience, specific skills, level of education, business needs, and market demand. The full salary range for this role reflects this position's competitive labor market value and provides an opportunity to progress as associates grow and develop within the role. Bonuses are paid based on RTC’s financial results. Any payouts awarded in the first year of employment are pro-rated based on the start date. Program rules are subject to change at management’s discretion.

RTC is an equal-opportunity employer. Women, individuals of all ethnicities, people with disabilities (intellectual and physical), and Veterans are strongly encouraged to apply. We are dedicated to a policy of non-discrimination in employment. All qualified applicants will receive consideration for employment without regard to race, creed, color, national origin, sex (including gender identity, sexual orientation, and pregnancy), age (40 or older), disability or genetic information, marital status, citizenship status, religion or any other basis prohibited by law. RTC complies with International Labor Standards on Child Labor and Forced Labor.