Sr. Director, Marketing

Ansira Partners II, LLC; Missouri; Hybrid; USD 150,000 - 220,000; Full time

Job summary

Ansira Partners II, LLC is seeking a Sr Director of Marketing to lead demand generation, major campaigns, and the revenue operations backbone. You will guide a remote team, align GTM initiatives with revenue goals, and ensure brand governance across external marketing deliverables.

The role emphasizes marketing technology stewardship, vendor negotiations, and rigorous measurement of ROI, while mentoring a distributed team to achieve strategic objectives.

Qualifications

• Extensive leadership experience in B2B marketing, demand generation, and revenue operations.
• Proven track record of executing high-stakes marketing campaigns.
• Deep expertise in marketing technology stacks and software vendor management.
• Strong financial acumen with experience managing department budgets and procurement.
• Exceptional project management, analytical and strategic thinking capabilities.
• Commitment to clear, jargon-free, and brand-compliant messaging.

Responsibilities

• Translate overarching marketing strategies into actionable demand generation campaigns that drive pipeline growth and lead ABM initiatives.
• Lead GTM rollouts to align with sales objectives and revenue goals.
• Oversee revenue operations and the marketing tech stack, including vendor evaluations and renewals.
• Manage a remote team, budgets, procurement, and project timelines with clear ownership.

Skills

Leadership

Demand Generation

Revenue Operations

Budget Management

Vendor Management

Campaign Management

Analytics

Strategic Thinking

Tools

Outreach

Demandbase

SEMRush

Job description

The Sr Director, Marketing is a strategic and operational leader responsible for driving demand generation, executing major marketing campaigns, and overseeing the marketing technology and revenue operations infrastructure. Combining growth-focused initiatives with rigorous operational execution, this role ensures that go-to-market (GTM) campaigns and marketing operations align with company-wide revenue goals. Leading a remote team, the Sr Director manages critical vendor relationships, oversees departmental budgets, and maintains strict brand governance across all external marketing deliverables.

Key Responsibilities

Demand Generation & Campaign Execution

Translate overarching marketing strategies into actionable, cohesive demand generation campaigns that drive pipeline growth. Lead business development and account-based marketing (ABM) initiatives to support customer acquisition and revenue goals. Manage the execution of major organizational go-to-market (GTM) rollouts, ensuring alignment with sales objectives.

Marketing Operations & Revenue Analytics

Oversee revenue operations, establishing processes and metrics to track marketing performance and ROI across the customer lifecycle. Manage and optimize the marketing technology stack, including platforms for outreach, intent data, and content analytics (e.g., Outreach, Demandbase, SEMRush, PathFactory). Lead vendor evaluations, negotiate contracts, and manage software renewals to ensure system efficiency.

Brand Governance & Product Communications

Implement the governance model for client-facing product communications and marketing materials. Review and approve external-facing content to ensure factual correctness, clarity, and strict alignment with Ansira brand standards.

Budget, Procurement & Team Management

Lead, mentor, and develop a remote team of marketing and operations professionals. Own and manage the marketing operations budget, tracking Budget vs. Actuals (BVA) and overseeing the procurement process (e.g., generating POs, approving invoices). Drive operational follow-through by assigning clear task ownership, implementing targeted follow-ups, and managing project timelines.

Requirements

• Extensive leadership experience in B2B Marketing, Demand Generation, and Revenue Operations.
• Proven track record of executing high-stakes marketing campaigns.
• Deep expertise in marketing technology stacks (e.g., Outreach, Demandbase, SEMRush) and software vendor management.
• Strong financial acumen with experience managing departmental budgets and procurement processes.
• Exceptional project management, analytical, and strategic thinking capabilities.
• Commitment to producing clear, jargon-free, and brand-compliant messaging.

Ansira is the leading marketing platform for brands that operate in distributed ecosystems. By orchestrating the entire brand-to-local value chain, Ansira synchronizes global companies’ internal and external teams across channels, markets and regions. Ansira leverages AI-powered technology, vertical expertise, local insights and strategic partnerships to optimize marketing performance and empower partner growth at scale.