Director, Digital Marketing - Ecommerce

Travel + Leisure Co.; Orlando (FL); On-site; USD 100,000 - 180,000; Full time

Job summary

A leading travel and vacation company is seeking a Director of Ecommerce to spearhead digital marketplace strategies. The role involves developing comprehensive e-commerce strategies, enhancing customer engagement, and leading a team of e-commerce professionals. Ideal candidates have a strong background in digital marketing, leadership skills, and a passion for improving customer experiences.

Benefits

Medical

Dental

Vision

Flexible spending accounts

Life and accident coverage

Disability

401k with employer match

Employee Assistance Program

Wellness program

Qualifications

• 10+ years of digital marketing and E-commerce development experience required.
• Experience with managing external developer agencies and vendor partners.
• Strong experience in digital governance and technology.

Responsibilities

• Lead development and implementation of E-commerce strategies across digital platforms.
• Manage E-commerce budget, ensuring efficient resource allocation.
• Analyze performance data to enhance conversion rates and revenue.

Skills

Leadership

Analytical Skills

Problem Solving

Customer Engagement

Communication

Critical Thinking

Education

Bachelor’s Degree in related field

Tools

Google Analytics

Job description

We Put the World on Vacation

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The Director, Ecommerce will lead our digital marketplace experience that will drive rental engagement, conversion and direct revenue across web platforms including Extra Holidays, Travel + Leisure Rentals and Margaritaville Vacation Club Rentals. Reporting to the SVP, this leader will focus on transforming the way we engage our rental guests, prospect customers and loyalty members while reinventing the way we do business through prioritization and innovative engagement strategies across all rental web platforms. This leader will be the champion for digital web execution within Global Rental Operations to support all internal business customers and marketing strategy partners.

Strategic Planning

• Develop and implement comprehensive E-commerce strategies for all digital marketplaces that align with rental goals and market trends
• Grow revenue through offer and inventory merchandising, content strategy and optimization
• Work closely with the marketing team to coordinate digital experience on websites to ensure alignment with campaign, social and media strategy.
• Manage the E-commerce budget, ensuring efficient allocation of resources and maximizing ROI

Conversion and Optimization

• Analyze performance and production data to identify opportunities for growth, improve conversion rates and maximize revenue in web experience, landing pages and booking engines.
• Test and leverage new methods to drive digital conversion and data capture
• Design and continuously refine the user experience to ensure customer satisfaction, loyalty and purchase decision.
• Establish KPIs and partner with analytics team to regularly monitor and report on the performance of e-commerce initiatives.

Technology Integration, Development and Data Acquisition

• Establishing a customer journey on all websites to capture data in a frictionless and easy experience.
• Lead prioritization and execution of web products and enhancements
• Collaborate with appropriate teams including IT and digital marketing partners to ensure seamless integration of E-commerce platforms with internal systems and third-party services.
• Ensure compliance on all E-commerce activities comply with industry regulations and best practices.

Team and Vendor Management

• Lead, mentor, and manage a team of E-commerce professionals, including web developers, content planners and SEO managers
• Lead relationship, expectations and budgets for web vendor partners as well as selections and onboarding of new vendors as needed.

Travel Requirements:

• Domestic travel within the US and Caribbean is required less than 10% of the time.

What You'll Bring:

• Bachelor’s Degree in related field
• Excellent leadership skills with ability to build, develop and motivate a team.
• Demonstrated analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Experience defining enterprise digital governance and technology.
• Experience in managing external developer agency and other vendor partners.
• Passionate about engaging customers and driving customer-centric initiatives.
• Attention to detail and highly analytical.
• Excellent written and verbal communication skills.
• Excellent and proven critical thinking skills to quickly evaluate issues, troubleshoot, and prioritize accordingly.
• Confident presence, executive manner, comfortable with managing complexity and navigating ambiguity.
• Ability to manage and prioritize multiple internal business partner needs.
• Ability to develop strong relationships with various business stakeholders through partnership and collaboration.
• Ability to work effectively across teams globally to achieve results in a matrixed corporate environment while maintaining alignment with business partners, digital teams, IT partners and legal.
• Demonstrated working knowledge of Google Analytics, Quantum Metrics or other web analytics applications
• A minimum of 10 or more years of digital marketing and E-commerce development and strategy.

Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

How You'll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [e-mail], including the title and location of the position for which you are applying.