Sr. Director, Digital Strategy

Moore; Lanham (MD); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Healthcare

Paid holidays

Paid time off

Job summary

Moore is a data-driven CXM company delivering integrated supporter experiences across platforms for nonprofit clients. The Senior Director of Digital Strategy provides leadership for Moore's digital strategy, including clients served via partner agencies at Moore.

The role may lead and develop a team within Moore Agency, and contributes to new business development, thought leadership, and growth opportunities across the enterprise.

Qualifications

• 7+ years of experience with digital agency or digital marketing group.
• Bachelor's Degree required.
• Experience managing digital strategy functions and teams.
• Proven experience in digital marketing; nonprofit sector preferred.

Responsibilities

• Oversees weekly client touch-base meetings for updates on all digital deliverables.
• Oversees weekly internal WIP attendance and reporting for assigned client(s).
• Leads strategy development for programmatic display, paid search and paid social.

Skills

Digital marketing

Team leadership

Strategic thinking

Communication

MS Office

Education

Bachelor's Degree

Tools

MS Word

Excel

PowerPoint

Outlook

Job description

Brief Description

The Senior Director of Digital Strategy provides leadership oversight of digital strategy for our nonprofit clients, including those we serve on behalf of partner agencies at Moore. This role may require leading and developing a team within Moore Agency, including digital strategists and specialists who support specific clients and client groups. The Senior Director, Digital Strategy provides strategy guidance for assigned clients and supports the Associate VP Digital Strategy in new business development and thought leadership efforts. Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest data, media, and marketing company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors. For more information about Moore, please visit www.wearemoore.com

Client Management

• Oversees weekly client touch-base meetings for updates on all digital deliverables.
• Oversees weekly internal WIP attendance and reporting for assigned client(s).
• Develops creative briefs, as needed.
• Contributes to the new business proposal process, as needed, through attending preparation meetings and contributing content on digital strategy.
• Creates annual budget and projection for assigned teams and business.
• May lead a strategy development, including content and placement, in conjunction with the media team for programmatic display, paid search and paid social.
• Leads strategy development, including content and cadence, for email fundraising programs.
• Performs research and continuous monitoring of the digital landscape in order to present new growth opportunities to clients.
• Coordinates with leadership on managing of projects through the department, in order to provide timely responses to clients and client teams.
• Contributes to marketing strategies to grow digital marketing and other aspects of digital marketing throughout the enterprise.
• Works closely with Associate Vice President of Digital Strategy and business development leadership to generate new business growth across the enterprise.
• Stays abreast of key industry and market trends and recommends product, service, and technology innovations to ensure success for clients and ongoing growth and leadership.
• May be asked to assist with or respond to RFPs as needed to help secure new business

Team Management

• Builds, coaches, and mentors a group of digital strategists and specialists.
• Holds weekly touch base meetings with each member their Digital Strategy Team comprised of Strategists, and Specialists. Meetings include client needs discussions and updates, internal team issues, planning for current and future campaigns.
• Meets weekly with Associate Vice President of Digital Strategy to provide updates on all team members, review new business and discuss team growth opportunities.

Your Profile

• Proven experience in digital marketing; marketing for the nonprofit sector also highly preferred.
• Experience managing digital strategy functions and teams.
• Solid understanding of the digital marketing and nonprofit sectors.
• Ability to oversee digital strategy and provide digital consulting for nonprofit clients and client groups.
• Exceptional communication skills encompassing written, verbal and presentation capabilities.
• Must read and write English clearly and concisely.
• Proficient in MS Word, Excel, PowerPoint, and Outlook.
• Comfortable with a fast-paced agency environment and a variety of client service tasks.
• Able to handle multiple concurrent projects while working independently and collaborating with teams.
• Other key competencies include adaptability, initiative and innovation, sound judgement, and strong interpersonal and communication skills.
• 7+ years of experience with digital agency or digital marketing group required.
• Bachelor's Degree required.

How We'll Support You

• Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
• Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
• To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
• Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.