Sr. Director, Commercialization & Go-To-Market

Visa; New York (NY); On-site; USD 250,000 - 360,000; Full time

Job summary

Visa is seeking a Senior Director, Commercialization & Go-To-Market for Visa Government Solutions North America to lead end-to-end commercialization, drive revenue growth, and tailor solutions to government use cases. You will build pricing frameworks, enable sales, forge GovTech partnerships, and coordinate with global and regional teams to adapt Visa products for public sector needs.

Reporting into the Global VGS Head, this role requires strategic vision, strong collaboration, and the ability

Responsibilities

• Develop and implement a comprehensive GTM strategy for VGS to achieve revenue objectives.
• Define market archetypes and use-case-based solution propositions for regional needs.
• Build strategic pricing frameworks and deal structures aligned to segment economics.
• Lead regional partnerships with GovTech providers, system integrators, and ecosystem players.
• Own revenue realization for signed deals and remove blockers across contracting, onboarding, and delivery.

Skills

GTM strategy

GovTech partnerships

Pricing strategy

Cross-functional leadership

Job description

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.

Job Description

The Senior Director, Commercialization & Go-To-Market for VGS will provide visionary leadership and lead the end-to-end commercialization process for Visa Government Solutions North America ensuring continued growth through targeted solutions and GTM for Public Sector. This role will develop new partnerships and vertical strategies, sales enablement, pricing frameworks, marketing and events, and launch execution plans that accelerate revenue growth and strengthen Visa's position in government use cases. In addition, this leader will manage the regional Solution team, and coordinate across multiple cross-functional teams, responsible for adapting Visa's existing products and solutions to unique government use cases and regional specificities, and will drive strategic partnerships with GovTech players to expand Visa's ecosystem.

Critically, this role is accountable for driving revenue realization from signed deals, tracking performance, and leading initiatives to unblock operational or commercial challenges that hinder delivery. The Senior Director will operate with significant autonomy, shaping mid- to long-term strategies, influencing executive leadership, and ensuring organizational impact across regions.

This role, reporting into the Global VGS Head (and indirectly to the Regional VGS Lead in North America), will be a critical link between the Global CoE and the regional Sales teams, accelerating global learnings and bringing market feedback to global teams. This role will be a critical enabler to drive both near and long-term FY30 goals.

Key Responsibilities:

GTM Strategy:

• Develop and implement a comprehensive and prioritized GTM strategy for VGS to achieve revenue objectives over a multi-year time horizon.
• Develop new growth verticals (e.g., postal networks, health departments, GovTech platforms) that align with regional revenue acceleration priorities.
• Define market archetypes and use-case-based solution propositions, incorporating go-to-market ready ecosystem partners and enablers.
• Build strategic pricing frameworks and deal structures aligned to segment economics and value delivered.
• Evaluate and implement changes to Visa operating system rules and policies in partnership with VGS CoE to ensure Visa is competitive in all prioritized payment channels.
• Ensure engagement and alignment with regional and market Government Affairs, including compliance with PPLC policy.

Solution & Innovation:

• Lead and support the Regional Solution Lead to adapt Visa products for unique government use cases and regional requirements.
• Ensure solution design aligns with regulatory, functional, and commercial needs of government clients.
• Partner with Global Solutions teams and regional product teams to influence roadmap priorities based on regional insights and client feedback.
• Drive innovation by linking Visa's core capabilities with emerging GovTech trends relevant to the region.

Partnerships & Ecosystem Development

• Manage the Regional Partnerships function to identify and cultivate strategic partnerships with GovTech providers, system integrators, and other ecosystem players.
• Execute on global partnerships operating within the region, ensuring alignment with global commercial frameworks while tailoring for local market needs.
• Create partnership models that accelerate adoption and enable joint solutions for government clients.
• Build and maintain relationships with executive leadership, both internally and externally, to expand Visa's influence and drive ecosystem development at scale.

Revenue Realization, Launch & Continuous Improvement:

• Own revenue realization for signed deals by tracking performance and driving initiatives to remove blockers across contracting, onboarding, and delivery.
• Build relationships with Regional stakeholders important to the execution of VGS plans, including Visa Direct, Visa Commercial Payment Solutions, Client Success, Visa Consulting & Analytics to ensure alignment and appropriate resourcing.
• Work with Global Sales Enablement and Marketing to deliver regional go-to-market initiatives-including localized sales plays, events, training programs, and onboarding-ensuring alignment across pre- and post-sales phases to drive adoption, accelerate ramp-up, and support revenue growth.
• Implement review cycles (90/180 days) to assess deal performance, customer feedback, and competitive shifts.
• Feed insights into G