Sr. Director, Brand & Communications

Maytronics; Duluth (GA); On-site; USD 120,000 - 160,000; Full time

Job summary

Maytronics, based in Duluth, GA, is seeking a Sr. Director of Brand and Communications to lead global brand strategy, integrated communications, and trade marketing. You will ensure brand consistency, manage global campaigns, and build a high-performing team.

The ideal candidate will have over 10 years of experience in brand management within the consumer goods sector, with a focus on innovative strategies and storytelling. This role offers an opportunity to shape the brand's narrative globally while working in a dynamic environment.

Qualifications

• 10+ years of experience in brand management, product marketing in a CPG company.
• Proven success in launching global brand campaigns.
• Experience managing globally dispersed teams.

Responsibilities

• Lead global brand strategy and governance ensuring consistency.
• Oversee integrated communications and launch campaigns.
• Collaborate with regional teams to adapt strategies.

Skills

Brand management

Strategic thinking

Cross-functional collaboration

Storytelling

Marketing technology

Education

Bachelor’s degree in Marketing or related field

MBA or advanced degree preferred

Tools

Marketing platforms (DAMs, CRMs)

Project management tools

Job description

Maytronics, a leading provider of innovative pool cleaning solutions, is seeking a strategic and progressive visionary Sr. Director of Brand and Communications to lead the development, execution, and governance of our brand identity, communications strategy, and Trade Marketing across all markets. This role oversees the following areas: MarCom, Trade Marketing, Brand, and Social, and partners closely with Consumer Insights to ensure our strategy and storytelling are grounded in customer understanding. This role will be pivotal in aligning our brand narrative globally, ensuring consistency, compliance, and resonance with diverse audiences - while also driving strong, consistent brand presence at the point of sale through retail execution, dealer/channel marketing, loyalty and rebate programs, and trade show strategy. The ideal candidate will bring a blend of creative leadership, operational rigor, and cross‑functional collaboration to elevate our brand presence and drive business impact worldwide. The ideal candidate will have consumer goods experience preferably within the IoT space with global distribution. This position is based in our Duluth, GA location.

Key Responsibilities

Global Brand Strategy & Governance

• Define and steward brand positioning, tone of voice, and visual identity across all brands and regions.
• Maintain and enforce brand guidelines to ensure consistency and compliance globally.
• Oversee trademark protection efforts in coordination with Legal.

Integrated Communications

• Lead corporate communications, including media relations, executive visibility, and crisis communications.
• Develop global brand playbooks and campaign toolkits for regional adaptation.
• Manage social content strategy, including influencer programs, UGC, and brand ambassador initiatives.

Product Launches & Campaigns

• Lead the development and execution of global campaigns for new product launches, seasonal pushes, and brand initiatives, ensuring channel and retail readiness (partner toolkits, merchandising guidance, and launch communications).
• Collaborate with regional marketing teams to localize messaging and creative assets, ensuring compliance and market relevance.
• Partner with product, digital, creative, and sales/channel teams to ensure cohesive go‑to‑market strategies that drive revenue and brand awareness across DTC, marketplace, and retail/dealer channels.

Trade Marketing & Retail Execution

• Own global trade marketing strategy to strengthen dealer/partner relationships and accelerate sell‑through across priority channels.
• Lead retail execution including in‑store activation, merchandising, and point‑of‑purchase (POP) standards; ensure consistent brand presence at the point of sale.
• Partner with Sales, Product, and Regional Marketing to support launches and promotions with customer‑ready toolkits (sell‑in/sell‑through materials, training, channel calendars).
• Own and evolve the Dealer Loyalty Program, including rewards structure, enhanced dealer communications, and program governance in partnership with Marketing Excellence and regional teams.
• Oversee rebate and dealer program governance (standardization, positioning, participation tracking, and compliance) in collaboration with Finance and Sales.
• Own trade show strategy, planning and execution (objectives, budget discipline, messaging, booth/experience, lead capture, and post‑event follow‑up).

Regional Collaboration

• Act as the central liaison between global and regional marketing teams to ensure alignment on brand strategy, messaging, and execution.
• Support regional teams with tools, training, and resources to adapt global campaigns to local market needs.
• Ensure regional feedback is integrated into global planning cycles.

Marketing Operations & Enablement

• Implement and train teams on marketing platforms (DAMs, CRMs, workflow tools).
• Drive campaign workflow and project management, ensuring quality and on‑time delivery.
• Ensure compliance with global privacy regulations (e.g., GDPR, CCPA).

Collaboration with Consumer Insights

• Partner closely with Consumer Insights to translate research, segmentation, and voice‑of‑customer learnings into brand positioning, messaging, and communications strategy.
• Collaborate on brand health measurement (awareness, consideration, NPS, sentiment) and ensure insights are incorporated into annual planning, campaign development, and regional toolkits.
• Align with Analytics and Consumer Insights on data definitions, dashboards, and reporting standards to enable clear decision‑making.

Team Leadership

• Build and mentor a high‑performing global team including MarCom, Brand, and Social functions.
• Foster a culture of creativity, accountability, and continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree preferred.
• 10+ years of progressive experience in brand management, product marketing, and/or integrated marketing for a CPG company, with at least 3 years in a global role; strong working knowledge of consumer insights and research is a plus.
• Proven success in launching and scaling global brand campaigns and product go‑to‑market strategies.
• Deep understanding of brand governance, messaging frameworks, and multi‑channel communications.
• Experience managing globally dispersed teams is preferred for key markets: Middle East, Europe, Australia and North America.
• Experience collaborating with regional teams to adapt global strategies to local market needs.
• Strong knowledge of marketing technologies, including DAMs, CRMs, and workflow/project management tools.
• Demonstrated adoption and effective use of AI tools to improve marketing strategy, creative development, insights, and operational efficiency; eager to stay ahead of emerging technologies and best practices.
• Familiarity with global privacy and compliance regulations (e.g., GDPR, CCPA).
• Exceptional storytelling, writing, and presentation skills.
• Demonstrated ability to lead and inspire cross‑functional and cross‑cultural teams.