Senior Brand Marketing Manager

OSRAM SYLVANIA INC., Wilmington, USA; Hillsborough (NH); On-site; USD 110,000 - 150,000; Full time

Job summary

OSRAM SYLVANIA INC. in Hillsboro, NH seeks a Senior Brand Marketing Manager to lead consumer and brand marketing initiatives, translate insights into strategies, and drive growth across omnichannel channels.

You will own budget forecasting, analytics, and collaboration with agencies and cross-functional teams to deliver cohesive, impactful campaigns and strong brand equity.

Qualifications

• Bachelor's degree in Marketing or related field; MBA or related Master's degree highly preferred.
• 8+ years of hands-on experience in consumer marketing and brand management within CPG.
• Experience managing paid and organic media campaigns across traditional and digital channels.
• Proven ability to collaborate with agencies and cross-functional teams.
• Budget forecasting and reconciliation experience.
• Strong consumer insights, segmentation and brand health tracking.
• Experience with A/B/multivariate testing methods.
• Proficiency with data/analytics tools such as Circana, MMM, HH Panel.

Responsibilities

• Lead consumer and brand marketing initiatives to drive growth and strengthen brand equity.
• Develop and manage portfolio analytics and budget initiatives, forecast and reconcile.
• Create and execute omnichannel marketing strategies across paid, owned and earned media.
• Lead agency partners from briefing to execution and measurement.
• Analyze campaign performance and optimize based on KPIs; report results to cross-functional teams.

Skills

Brand management

Media planning

Omnichannel marketing

Agency collaboration

Budget forecasting

Consumer research

A/B testing

Data analytics tools

Excel and PowerPoint

Strategic thinking

Education

Bachelor's in Marketing

MBA preferred

Tools

Circana

MMM

HH Panel

Excel

PowerPoint

Job description

Career Opportunities: Senior Brand Marketing Manager (23762)

The ams OSRAM Group is a global leader in innovative light and sensor solutions. With more than 110 years of industry experience, we combine engineering excellence and global manufacturing with a passion for cutting-edge innovation enabling transformative advancements in the automotive, industrial, medical, and consumer industries. “Sense the power of light” – our success is based on the deep understanding of the potential of light and distinct portfolio of emitter and sensor technologies. Around 19,700 employees worldwide drive innovations alongside societal megatrends. Find out more about us on https://ams-osram.com

Your new responsibilities

OSRAM SYLVANIA is the #1 lighting manufacturer in North America and the leading automotive lighting supplier in the entire world. The Sr. Brand Marketing Manager plays a key role within the Hillsboro, NH based marketing team; this team is responsible for all aspects of marketing – from brand strategy and stewardship, paid/organic/retail media, new product launches, consumer insights and analytics, creative development and messaging, digital/website/eCommerce/community activation, and overall marketing excellence.

Reporting to the Director of Marketing, the Sr. Brand Marketing Manager will have a strong ability to understand and conceptualize from tactical execution to long-term strategic big picture, to drive results against the overall established goals. Lead, develop, and execute consumer and brand marketing, portfolio analytics, budget initiatives(forecast/reconciliation) that drive business growth and strengthen brand equity. The ideal candidate combines strategic thinking & planning, campaign development, and exceptional analytical capabilities to translate consumer and business data into actionable marketing strategies and measurable results.

Our continued success is driven by a well-executed omnichannel consumer marketing strategy, superior products, and best-in-class sales and customer service. This is a highly collaborative sales and marketing organization where teamwork, accountability, and business results are expected and rewarded.

Consumer Marketing Management

• Monitor marketplace and competitive dynamics to ensure marketing relevance and effectiveness.
• Drive consistent and ownable brand positioning. Ensure integration of all marketing mix elements, driving cohesive and impactful messaging.
• Lead high-visibility brand initiatives from strategy development through execution.
• Develop clear and effective creative briefs and manage agency partners from briefing through implementation.
• Measure performance through ongoing tracking against established goals, optimize programs in real time, and conduct post-campaign analyses for all key initiatives, and share with cross-functional partners.

Media Planning & Performance Marketing

• Full understanding across multiple platforms - digital, search, social, CTV, television, radio, podcast, and other emerging channels. Manage and optimize marketing investments.
• Develop brief and budget parameters based on prior analysis and reporting to optimize media strategies, budgets, and performance objectives.
• Oversee day-to-day management of media agency partners in campaign execution, ongoing optimization, reporting, and value-added opportunities.
• Ability to fully analyze campaign performance (i.e., MMM, Brand-level view on sales, etc.) and continuously optimize delivery against established KPIs.
• Collaborate with internal/external partners for campaign setup, trafficking, tagging, and reporting with a high level of attention to detail to ensure data integrity and measurement accuracy.
• Partner with digital/social team to plan, drive and measure year-over-year KPIs to optimize and achieve goals and brand consistency.
• Ensure brand consistency across paid, owned, and earned media channels, where applicable.

Who we are looking for

Education

• Bachelor's degree in Marketing or related field required; MBA or related Master's degree highly preferred.

Experience

Minimum 8+ years minimum hands-on progressive experience with the following criteria:

• Consumer marketing and brand management experience within CPG.
• Management, analysis, and optimization of paid and organic media campaigns with media agency day-to-day oversight and evaluation.
• Proven success managing traditional, digital, social, and omnichannel marketing programs.
• Collaboration with agencies and cross-functional teams.
• Budget forecasting and reconciliation
• Consumer research, segmentation, brand health tracking, and insights development.
• A/B testing and multivariate testing methodologies.
• Well versed in data and analytics tools, including Circana, MMM, HH Panel, and related tools, preferred.
• Advanced Microsoft Excel and PowerPoint skills.
• Strategic thinker with strong analytical capabilities
• Self-motivated, team first approach, fosters new ideas, accountable, excellent communication/presentation skills, strong decision-making and project management skills, collaborative, dependable, high integrity, curious, data-driven decision maker, technically proficient
• Ability to multitask, prioritize, effectively manage your time, and meet timelines