Sr. Digital Marketing Specialist, Media Enablement Systems (Hybrid - Seattle, WA)

Nordstrom Inc; Seattle (WA); Hybrid; USD 80,000 - 132,000; Full time

Benefits offered by this job

Medical/Vision

Dental

Retirement

Paid Time Away

Life Insurance and Disability

Merchandise Discount

EAP Resources

Job summary

Nordstrom, Inc. seeks a Sr. Digital Marketing Specialist, Media Enablement Systems to power our AdTech stack, including DaVinci and Feedonomics. In this hybrid Seattle role, you will build ad units, configure campaigns, and optimize operations across major channels.

You’ll report on performance, collaborate with Media Channels, Creative, Product, and Engineering, and own platform catalogs and data quality. 4+ years of related experience required.

Qualifications

• Bachelor’s degree in marketing, business, or technology, or equivalent on-the-job experience.
• 4+ years of experience in media operations, marketing technology, or eCommerce operations.
• Hands-on, in-platform experience with DCO / dynamic creative tools (e.g., DaVinci, Innervate) or feed management tools (Feedonomics or similar).
• Working knowledge of major media ecosystems (Google, Meta, TikTok, and programmatic platforms).
• Advanced Excel skills, including macros and complex formulas, with strong data hygiene practices.
• Strong analytical and troubleshooting skills with clear communication across technical and non-technical partners.

Responsibilities

• Build and configure ad units and dynamic creative in-platform in DaVinci and Feedonomics, from template setup through launch.
• Configure campaigns, tracking, audiences, and logic rules to spec, translating scopes into working builds with minimal oversight.
• Build and manage platform catalogs across Google, Meta, TikTok, Pinterest, and other channels.
• Monitor live performance and tune creative logic, feed rules, and configurations to improve outcomes with channel leads.
• Report on campaign performance and operational health, turning results into clear recommendations.

Skills

Advanced Excel

Analytical skills

Troubleshooting

SQL

JSON

RegEx

DCO tools

Feed management

Cross-functional

DV360

Meta Ads Manager

Education

Bachelor’s degree in marketing, business, or technology

Tools

DaVinci

Innervate

Feedonomics

DCM

DV360

Meta Ads Manager

Google Ads

Job description

Job Description The Sr. Digital Marketing Specialist, Media Enablement Systems is a hands-on platform expert who powers Nordstrom’s AdTech stack, including our DCO platform, DaVinci; our feed management platform, Feedonomics; and additional tools as the stack evolves. The work happens in-platform: building ad units, configuring campaigns, optimizing operations, and reporting results. It is a technical, builder-and-optimizer role that delivers Nordstrom and Nordstrom Rack ad campaigns at scale and with speed. The role partners closely with Media Channels, Creative, Product, Engineering, and external partners and agencies. This role is offered as hybrid in Seattle, WA. Candidates must be available to work in office at the Nordstrom corporate headquarters a minimum of 4 days/week to be considered for this position.

A day in the life...

• Build & Configure Build, configure, and validate ad units and dynamic creative in-platform in DaVinci and Feedonomics, from template setup through launch.
• Configure campaigns, tracking, audiences, and logic rules to spec, translating scopes into working builds with minimal oversight.
• Build and manage platform-specific catalogs (brand, category, promotional) across Google, Meta, TikTok, Pinterest, and other channels.
• Optimize & Operate Monitor live performance and tune creative logic, feed rules, and configurations to improve outcomes in partnership with media channel leads.
• Manage feed quality, freshness, and error rates, including attribute mapping, transformations, suppressions, enrichment, and custom fields.
• Troubleshoot delivery, rendering, and data issues end to end, and drive root-cause resolution across teams.
• Report & Advise Report on campaign performance and operational health, turning results into clear recommendations.
• Provide technical feasibility input during scope definition, so requests are built right the first time.

Platform Expertise & Enablement

• Serve as a subject matter expert across the AdTech stack, staying current on platform, process, and algorithm changes and evaluating new tools.
• Partner with Product and Engineering on requirements, testing, and migrations for new capabilities.
• Maintain documentation and SOPs, and cross-train peers so that every workstream has real coverage.

You own this if you have...

• Bachelor’s degree in marketing, business, or technology, or equivalent on-the-job experience.
• 4+ years of experience in media operations, marketing technology, or eCommerce operations.
• Hands-on, in-platform experience with DCO / dynamic creative tools (e.g., DaVinci, Innervate) or feed management tools (Feedonomics or similar), plus the appetite and aptitude to master the other tools in our stack.
• Working knowledge of major media ecosystems (Google, Meta, TikTok, and programmatic platforms) and how creative and product data drive performance.
• Advanced Excel skills, including macros and complex formulas, with strong data hygiene practices, and the ability to translate business needs into technical solutions.
• Strong analytical and troubleshooting skills, with clear communication across technical and non-technical partners.
• Preferred: Experience with ad platforms such as DCM, DV360, or Meta Ads Manager, and tracking systems.
• SQL, JSON, RegEx, or other data manipulation skills.
• Retail, eCommerce, or marketplace experience; familiarity with PIMs, DAMs, or commerce platforms.
• Experience with retail media networks or large-scale catalog operations #LI-Hybrid

Pay Range Details

The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may be different for other locations. Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience. $80,000.00 - $132,000.00 Annual

Benefits

• Medical/Vision
• Dental
• Retirement
• Paid Time Away
• Life Insurance and Disability
• Merchandise Discount
• EAP Resources

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: https://careers.nordstrom.com/pdfs/Ben_Overview_16.pdf

A few more important points...

The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job. For Los Angeles or San Francisco applicants: Nordstrom is required to inform you that we conduct background checks after conditional offer and consider qualified applicants with criminal histories in a manner consistent with legal requirements per Los Angeles, Cal. Muni. Code 189.04 and the San Francisco Fair Chance Ordinance. For additional state and location specific notices, please refer to the Legal Notices document within the FAQ section of the Nordstrom Careers site. Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com. Please be mindful that there may be legal notices and requirements related to this job posting that are specific to your state. Review the Career Site FAQ’s for relevant information and guidelines.

About Us

• We’re a fast-moving fashion company that started as a shoe store in 1901. This heritage of service is the foundation we’re building on as we provide convenience and true connection for our customers.
• We empower our people to be innovative, creative and focused on providing the best service to our customers. Through it all, we remain committed to leaving the world better than we found it. Whether you’re a genius engineer, a phenomenal salesperson or a supply chain pro, we invite you to bring your unique talents and join our team.
• We reward great work, promote from within and celebrate diversity.
• CUSTOMER OBSESSED We strive to know our customers better than anyone else. We listen, anticipate, build trust and move with speed to deliver on their needs.
• OWNERS AT HEART We treat every interaction as an opportunity to make an impact and deliver excellence.
• CURIOUS AND EVER CHANGING We approach problems with curiosity and create solutions. We unlock potential to be bold, think big and inspire innovation.
• HERE TO WIN We’re committed to delivering results, both today and tomorrow. We win as a team by supporting and challenging one another to be better every day.
• WE EXTEND OURSELVES We treat each other with respect and kindness. We do the small things that make a big difference. We create a welcoming environment, helping people feel connected, valued and part of one community. Come on! Join us!