Sr Manager, Lifecycle & Growth Marketing

Happen Bank; San Francisco (CA); On-site; USD 183,000 - 215,000; Full time

Benefits offered by this job

Medical, dental and vision plans

401(k) match

16 weeks parental leave

Flexible time off

Job summary

Happen Bank in San Francisco is building a centralized lifecycle marketing function. As Sr Manager, you will own programs, roadmap, and experimentation across onboarding to cross-sell for lending and banking products.

This builder role will establish how lifecycle marketing operates, develop the team, and partner across functions to define member experience in our new brand identity. The position offers a hybrid schedule with in-office Tue-Thu, relocation possible, and a compensation package

Qualifications

• 8+ years in lifecycle, CRM, retention, or growth marketing.
• Experience owning programs end-to-end across onboarding, engagement, cross-sell, and retention.
• Strong experimentation discipline with clear hypotheses.
• Proven ability to develop and mentor marketers.
• Comfort with AI tools to accelerate content and analysis.

Responsibilities

• Own the lifecycle marketing roadmap and programs aligned to business outcomes.
• Lead onboarding journeys across channels to activate new members.
• Develop event-based email strategies replacing batch-and-blast.
• Build an experimentation agenda and synthesize learnings.
• Partner with growth analytics to report lifecycle impact on revenue and LTV.
• Collaborate with PMM and creative teams on briefs and messaging.
• Lead the launch and growth of SMS as a channel with compliance.
• Model an AI-enabled marketing team and accelerate briefs.
• Lead and coach a high-performing Lifecycle Marketing team.

Skills

Lifecycle marketing

CRM

Retention

Growth marketing

Experimentation

People leadership

Education

Bachelor's degree or higher

Tools

Salesforce Marketing Cloud

Braze

Iterable

HubSpot

Job description

Current Employees of Happen Bank: Please apply via your internal Workday Account.

Happen Bank (formerly LendingClub) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress. That means offering focused products, a frictionless mobile-first experience, and clear terms with no gotchas. Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community. Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.

About The Role

Happen Bank is building a centralized lifecycle marketing function for the first time, and this role is at the heart of it. As Sr Manager of Lifecycle Marketing Strategy, you will own the programs, roadmap, and experimentation agenda that drive engagement, retention, and growth across the full customer journey, with a focus on our lending and banking products. This is a builder role; you will help establish how lifecycle marketing operates at Happen Bank, from onboarding to cross-sell to trigger-based journeys, while developing the team and cross-functional relationships that make the work possible. We recently rebranded to Happen Bank, and this role arrives at exactly the right moment: as we step into a new brand identity, lifecycle marketing has a unique opportunity to define what that relationship with our members actually feels like.

What You'll Do

• Own the lifecycle marketing roadmap - prioritizing programs, setting goals, and partnering with the Sr Director to align strategy to business outcomes
• Lead onboarding end-to-end across all owned channels, designing journeys that activate new members and set the foundation for long-term engagement
• Own the trigger and behavioral email roadmap, identifying opportunities to move from batch-and-blast to event-based, personalized communications
• Build and manage the experimentation agenda - designing tests, sequencing hypotheses across programs, and synthesizing results into team-wide learnings
• In partnership with the growth analytics team, develop and manage a performance reporting framework that communicates lifecycle's contribution to revenue and LTV to senior leadership
• Partner with PMM and creative teams on campaign briefs, messaging strategy, and experimentation ownership, building trust and clarity on roles and responsibilities
• Lead the launch and growth of SMS as a new marketing channel in partnership with the Sr Director, including workflow design and compliance requirements
• Use AI tools to accelerate brief development, campaign analysis, and team workflows -and model what an AI-enabled marketing team looks like in practice
• Lead and develop a high performing Lifecycle Marketing team

About You

• 8+ years of experience in lifecycle, CRM, retention, or growth marketing, with demonstrated success owning programs end-to-end; bachelor's degree or higher, or equivalent combination of education and experience
• You think in programs, not campaigns - you understand how onboarding, engagement, cross-sell, and retention connect across the customer journey
• You own experimentation as a discipline, designing tests with clear hypotheses, sequence them against business priorities, and build learning systems your team can act on
• You develop people intentionally - you have grown earlier-career marketers and you know the difference between delegating and developing
• You hold a high bar for how your team uses AI - pushing for adoption where it genuinely improves outcomes and maintaining rigor around data quality, oversight, and accountability. You're building team capability proactively, not waiting for a top-down directive
• You use AI to accelerate content development, audience analysis, and campaign optimization - and you're discerning about where editorial judgment still belongs to a human. You've thought through brand and compliance implications of AI-generated content, and you're building workflows your team can trust and repeat
• You operate well with ambiguity - you can set direction when the playbook doesn't exist yet, and you bring others along without waiting for perfect information

Nice to Have

• Experience with Salesforce Marketing Cloud (SFMC) or comparable platforms (Braze, Iterable, HubSpot)
• Familiarity with CDPs and how data infrastructure enables lifecycle personalization at scale
• Background in consumer financial services or another regulated industry
• Experience launching a net-new marketing channel (SMS, push, in-app)
• Exposure to LTV modeling or customer value measurement frameworks

Work Location

San Francisco

We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role’s success, and remote placement will not be considered. Happen Bank offers relocation, based on actual job level.

Time Zone Requirements

Local hours (PT). While the position will primarily work local hours, Happen Bank is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.

Travel Requirements

As needed travel to Happen Bank offices and/or other locations, as needed.

Compensation

The target base salary range for this position is 183,000-215,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of Happen Bank's Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings). We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.

Equal Opportunity Employer

Happen Bank is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at [e-mail].

Notice on AI Tool Use

For select roles and locations, candidate interviews may be recorded, transcribed and summarized by tools such as artificial intelligence (AI) to assist our hiring managers with the application process. You will have the opportunity to opt out of recording, transcription, and summarization prior to any scheduled interviews. We will not discriminate against you if you choose to opt out. During the interview, we will collect the following categories of personal information from or about you: contact information, identifiers, professional and employment-related information, sensory information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment. We will only share your interview, transcription, or summary with persons whose expertise or technology is necessary to process your application, evaluate your fitness for a position, and administer or support the tool. We will not sell your personal information or disclose it to any third party for their marketing purposes. For more information about how we will handle your personal information, please refer to our Privacy Disclosure. We will delete any recording of your interview promptly but in no event later than 30 days after making a hiring decision.