Sr. Digital Marketing Data Analyst at Symetra

Feedinkoo; United States; Hybrid; USD 85,000 - 142,000; Full time

Benefits offered by this job

Flexible work arrangements

401(k) with company match

Paid time off and holidays

Company matching for charitable causes

Job summary

Symetra seeks a Sr. Digital Marketing Data Analyst to measure, analyze, and interpret the performance of digital marketing programs across content, email, social, video, and advertising channels.

You will build dashboards and data-driven narratives using analytics tools and collaborate with marketing teams to inform strategic decisions. Responsibilities include creating recurring and ad-hoc reports with Power BI, Google Analytics, and Quantum Metric; transforming high-volume data; ensuring data

Qualifications

• Bachelor’s degree in CS/Engineering/Math or related field, or 5–7 years of equivalent experience.
• Experience partnering with marketing, product, and sales teams.
• Strong ability to interpret and present results to diverse audiences.
• Proficiency in SQL, Python, and/or R for data analysis.

Responsibilities

• Collaborate with partners and the digital marketing team to define key metrics and deliver insights through reports and dashboards.
• Create recurring and ad-hoc performance reports for marketing, sales, and senior leadership using Power BI, GA, and Quantum Metric.
• Plan and facilitate partner intake sessions to gather requirements for reporting solutions.
• Collect, transform, and model high-volume data to support descriptive, diagnostic, and predictive analyses.
• Ensure data quality and document reporting processes for consistency and scalability.
• Develop understanding of products, customers, data infrastructure, and strategic objectives.
• Manage multiple data analysis requests of varying size and complexity.

Skills

SQL

Python

R

Data analysis

Communication

Collaboration

Excel

Education

Bachelor's degree in CS/Engineering/Math or related field

Tools

Power BI

Google Analytics

Quantum Metric

Job description

About The Role

We are seeking a Sr. Digital Marketing Data Analyst to measure, analyze, and interpret the performance of our digital marketing programs. In this role, you’ll create insightful reports and data-driven narratives across channels including content, email, social, video, digital advertising, marketing automation, and web platforms. Using analytics, BI, and research tools, you’ll deliver actionable insights to inform strategic decisions. Strong communication skills and a passion for partner engagement are essential as you help drive innovation and keep our marketing efforts competitive.

What You Will Do

• Collaborate with partners and the digital marketing team to define key metrics, understand analytics needs, and deliver actionable insights through reports and dashboards.
• Create and present recurring and ad-hoc performance reports for marketing, sales, and senior leadership using tools like Power BI, Google Analytics, and Quantum Metric.
• Plan and facilitate partner intake sessions to gather requirements and develop reporting solutions aligned with business goals and priorities.
• Collect, process, model, and transform high-volume, complex data from various sources to support descriptive, diagnostic, predictive, and prescriptive analysis.
• Evaluate internal systems for efficiency, issues, and data accuracy; develop and maintain protocols for handling, processing, and cleaning data.
• Ensure documentation of reporting processes is current, complete, and accessible for consistency and scalability.
• Reflect on project requirements to identify potential gaps and provide proactive recommendations for improved outcomes and delivery.
• Build a strong understanding of Symetra’s products, customers, data infrastructure, and strategic objectives, while ensuring data quality and integrity for reliable performance measurement.

Benefits And Perks

• Flexible full-time or hybrid telecommuting arrangements.
• Plan for your future with our 401(k) plan and take advantage of immediate vesting and company matching up to 6%.
• Paid time away including vacation and sick time, flex days and ten paid holidays.
• Give back to your community and double your impact through our company matching.

Compensation

Salary Range: $85,400–$142,300 plus eligibility for the company annual bonus program.

Who You Are

• High school diploma required; bachelor’s degree in Computer Science, Engineering, Mathematics, or a related field preferred — or 5–7 years of equivalent professional experience.
• Experienced in a corporate environment, ideally within a marketing department, partnering with Digital Marketing, Product Marketing, and Sales teams.
• Strong understanding of digital marketing channels, platforms, and practices, with the ability to interpret and present results to partners.
• Skilled communicator with the ability to convey technical information clearly to both technical and non-technical audiences.
• Collaborative and self-driven, with strong interpersonal skills and experience working cross-functionally with analytics and marketing teams.
• Proficient in SQL, Python, and/or R for data analysis and modeling.
• Hands‑on experience with analytics platforms like Google Analytics and Quantum Metric, and data visualization tools—preferably Power BI.
• Highly skilled in Microsoft Excel and Google Sheets for data manipulation and statistical analysis.
• Comfortable working with structured and unstructured data, with experience in data modeling and handling large‑scale datasets.
• Able to gather and document business and reporting requirements from multiple sources.
• Capable of managing multiple data analysis requests of varying size, scope, and complexity.

Work Authorization

This role does not offer employer work visa sponsorship or support. Applicants need to be authorized to work in the United States at hire and throughout their employment.

Inclusion

We empower inclusion. At Symetra, we aspire to be the most inclusive insurance company in the country. We’re building a place where every employee feels valued, respected, and has opportunities to contribute. Inclusion is about recognizing our assumptions, considering multiple perspectives, and removing barriers. We accept and celebrate diverse experiences, identities, and perspectives, because lifting each other up fuels thought and builds a stronger, more innovative company.