Sr. Digital Analyst

Jostens; Minneapolis (MN); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Health insurance

401K immediate vesting

Hybrid schedule

Paid time off

Company paid holidays

Tuition reimbursement

Job summary

Jostens is seeking a senior analytics practitioner to translate digital, marketing, and customer data into actionable insights. You will partner with Marketing Analytics and support Digital Analytics, shaping analyses across channels, journeys, and conversions.

You will build dashboards, identify trends, and deliver data-driven recommendations to senior leadership while collaborating with marketing and product teams in a hybrid on-site model.

Qualifications

• Bachelor's degree or equivalent experience required.
• Ability to translate ambiguous business problems into analytical questions.
• Proficiency with dashboards tools (Tableau/Power BI/Looker).
• GA4 and GTM experience required; SQL experience needed.

Responsibilities

• Develop and maintain dashboards and analytical products with visibility into digital KPIs.
• Identify trends, performance drivers, opportunities, and anomalies.
• Improve reporting and analytics based on stakeholder needs and priorities.
• Conduct channel-specific analysis to evaluate effectiveness and trends.
• Support campaign measurement by analyzing traffic, engagement, and conversions.
• Configure and analyze data within GA4 and GTM.
• Identify tracking gaps with web measurement team.
• Analyze customer journeys across digital properties to find friction and conversion opportunities.
• Develop funnel analyses to understand progression and conversion across digital experiences.
• Present findings to stakeholders in clear, visual ways.
• Collaborate with marketing, product, and other teams to implement data-driven solutions.

Skills

Tableau

Power BI

Looker

SQL

Analytical thinking

Communication to senior management

Adaptability

Education

Bachelor's degree in Computer Science, Analytics, Marketing, Business, or a related field

Tools

GA4

Google Tag Manager

Job description

JOB TYPE: Full-time

ABOUT YOU:

A senior analytics practitioner who uses digital, marketing, and customer data to understand performance, identify growth opportunities, and translate data into actionable insights. The role will initially partner closely with Marketing Analytics on channel, campaign, customer, and performance analysis while also supporting Digital Analytics through web journey, funnel, conversion, and experimentation analytics.

YOU WILL:

• Develop and maintain dashboards and analytical products that provide visibility into digital KPIs.
• Proactively identify trends, performance drivers, opportunities, and anomalies.
• Continuously improve reporting and analytics products based on stakeholder needs and business priorities.
• Conduct channel-specific analysis to evaluate effectiveness, identify trends, and provide recommendations.
• Support campaign measurement efforts by analyzing traffic, engagement, and conversion metrics.
• Configure and analyze data within Google Analytics (GA4 preferred).
• Work with web measurement team to identify tracking gaps on key domains
• Analyze customer journeys across digital properties to identify behavioral patterns, friction points, and conversion opportunities.
• Develop funnel analyses to understand progression, abandonment, and conversion across key digital experiences.
• Present findings and actionable insights to stakeholders in clear and visually compelling ways.
• Collaborate with marketing, product, and other teams to implement data-driven solutions.

YOU HAVE:

• Bachelor's degree in Computer Science, Analytics, Marketing, Business, or a related field, or equivalent experience.
• Ability to independently translate ambiguous business problems into analytical questions, develop appropriate analytical approaches, and communicate insights and recommendations to business stakeholders.
• Proficiency with dashboarding tools like Tableau, Power BI, or Looker.
• Advanced experience with Google Analytics (GA4 preferred) and Google Tag Manager
• Hands-on experience writing SQL queries for data extraction and analysis.
• Ability to synthesize findings into essential insights and communicate them effectively to senior management.
• Must be adaptable and inquisitive, always seeking to better understand the utility (and limitations) of the data available.
• Strong critical thinking and analytical skills
• Must be comfortable working in a rapidly changing environment with complex, messy, and imperfect data.
• Detail-oriented with strong organizational and project management skills.

Preferred:

• Experience with A/B testing tools (e.g., Optimizely, Google Optimize).
• Familiarity with data visualization best practices.
• Knowledge of Snowflake/Big Query and relational database models

LOVE WHERE YOU WORK:

We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.

We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.

We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week.

We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 11 company paid holidays, and family paid leave.

We care about your development. We support tuition reimbursement after 6 months of service.

We believe in pay transparency. The salary range is $85,000 to $95,000 with annual bonus eligibility.

ABOUT US:

Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here .

AMERICANS WITH DISABILITIES ACT (ADA):

Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at [e-mail] or [phone].

Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Jostens provides products, programs and services that help our customers celebrate moments that matter. Our mission is Capture. Celebrate. Inspire. We extend our mission to working with our valued suppliers to partner with us to provide keepsakes designed to help consumers capture and celebrate moments that matter, and inspire them for a lifetime. The Jostens team is passionate about living and practicing our values, our Code of Conduct, and our commitment to sustainability in every interaction.

Every member of the Jostens team is accountable to customers and suppliers to act with integrity and responsibility, to respect and recognize and to embrace change. We believe that living our values is required to earn customer loyalty and meet the expectations of all our stakeholders.

It is through our mission and values that Jostens conducts all business with respect to the customers we serve and the communities in which we work.