Sr. Demand Generation Marketing Manager - SaaS

ShipperHQ; Austin (TX); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

22 days of PTO + holidays

401k Match

Medical, Dental, Vision Insurance

Maternity and Paternity Leave

Hybrid, Austin TX office Arboretum

Job summary

ShipperHQ is seeking a Sr. Demand Generation Marketing Manager to lead our data-driven B2B SaaS growth.

You will own the demand gen strategy, optimize channels from SEO to paid ads, and partner with Product and Sales to maximize pipeline growth in a fast-moving, product-led environment. This role requires 5+ years in demand generation, a track record of multi-channel campaigns, and expertise with marketing automation tools like HubSpot.

Qualifications

• 5+ years of experience in demand and lead generation marketing, with a strong focus on B2B SaaS.
• Proven experience developing and executing multi-channel marketing campaigns, across SEO, AEO, email marketing, paid ads, partner marketing, and events
• Expertise with marketing automation and technology platforms (e.g. HubSpot, ad platforms, Google Analytics, Zapier, 6sense, Clay, or similar tools)
• Understand how to leverage AI agents and AI skills to optimize demand gen programs
• Analytical, data-driven mindset with experience measuring campaign performance and optimizing results
• Comfortable working in a fast-paced, high-growth environment
• Self-starter who takes initiative, solves problems proactively, and enjoys learning new tools and technologies.
• Ability to collaborate effectively across teams and build strong working relationships.

Responsibilities

• Work with a cross-functional team (Product, Sales, CS, Partnerships) to establish growth strategies that support ShipperHQ’s revenue goals
• Develop the overall demand generation strategy to fill the sales funnel most cost-effectively
• Manage marketing ad budget and prioritize spending to maximize qualified leads
• Create and execute demand-generation plans that deliver significant volumes of qualified leads, leveraging SEO, AEO, email marketing, paid ads (hands-on experience required!), partner marketing, and new marketing channels
• Create automated programs to nurture existing web traffic
• Rigorously measure the lead and customer acquisition cost for each marketing channel and adjust spending to maximize ROI
• Maximize website conversion rate through A/B testing of changes to website structure, design, and content
• Analyze industry trends, market conditions, and competitors’ marketing tactics to identify new opportunities

Skills

Demand generation

Lead generation

B2B SaaS

Multi-channel

Analytics

Collaboration

Time management

Communication

Tools

HubSpot

Google Analytics

Zapier

6sense

Clay

Paid Ads Platforms

Job description

Sr. Demand Generation Marketing Manager - SaaS

ShipperHQ is looking for an experienced B2B SaaS marketer to lead our demand generation efforts and drive qualified pipeline growth. If you're a data-driven marketer who enjoys building, optimizing, and scaling campaigns in a fast-paced environment, we'd love to hear from you.

About Us:

ShipperHQ is a trusted leader in the e-commerce shipping space, with over 15 years of experience helping merchants deliver better shipping and checkout experiences. Founded in 2009, we power shipping logic and checkout optimization for 6,000+ brands, from DTC disruptors to enterprise retailers, in 150+ countries. Based in Austin with a global team, we’re a fast-moving, product-led company shaping the future of e-commerce logistics.

Position Overview

As the Sr. Demand Generation Marketing Manager, you'll own our marketing growth budget, define the optimal marketing mix, and execute data-driven B2B demand generation programs that maximize qualified leads and pipeline growth. Working alongside a fast-paced team of marketers, you'll use analytics to optimize performance across digital, email, event, and partner channels , invest where you'll see the greatest return, and help shape how ShipperHQ grows.

Responsibilities

• Work with a cross-functional team (Product, Sales, CS, Partnerships) to establish growth strategies that support ShipperHQ’s revenue goals
• Develop the overall demand generation strategy to fill the sales funnel most cost-effectively
• Manage marketing ad budget and prioritize spending to maximize qualified leads
• Create and execute demand-generation plans that deliver significant volumes of qualified leads, leveraging SEO, AEO, email marketing, paid ads (hands-on experience required!), partner marketing, and new marketing channels
• Create automated programs to nurture existing web traffic
• Rigorously measure the lead and customer acquisition cost for each marketing channel and adjust spending to maximize ROI
• Maximize website conversion rate through A/B testing of changes to website structure, design, and content
• Analyze industry trends, market conditions, and competitors’ marketing tactics to identify new opportunities

Qualifications

• 5+ years of experience in demand and lead generation marketing, with a strong focus on B2B SaaS.
• Proven experience developing and executing multi-channel marketing campaigns, across SEO, AEO, email marketing, paid ads, partner marketing, and events
• Expertise with marketing automation and technology platforms (e.g. HubSpot, ad platforms, Google Analytics, Zapier, 6sense, Clay, or similar tools)
• Understand how to leverage AI agents and AI skills to optimize demand gen programs
• Analytical, data-driven mindset with experience measuring campaign performance and optimizing results
• Comfortable working in a fast-paced, high-growth environment
• Self-starter who takes initiative, solves problems proactively, and enjoys learning new tools and technologies.
• Ability to collaborate effectively across teams and build strong working relationships.
• Excellent interpersonal, communication, and time management skills with the ability to meet deadlines under pressure.

Why ShipperHQ?

This is a highly fast-paced environment where no two days will look alike. For the right candidate, with the right attitude, there are fantastic opportunities for career progression. We are an agile, fast-moving team that likes to roll up our sleeves and solve some of the biggest issues in shipping. You will learn more at ShipperHQ in a year than you would in 3 years at other companies, thanks to our collaborative learning culture that fosters continuous growth and innovation.

Benefits and Perks:

• Collaborate with a motivated team, directly tying your results to organizational success
• 22 days of PTO plus public holidays
• 401k Match
• Medical, Dental, and Vision Insurance
• Maternity and Paternity Leave
• This is a hybrid, full-time position working out of our Austin, TX office in the Arboretum Area
• Compensation is based on experience