Sr Demand Generation Manager

Auctane; Austin (TX); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid work model in Austin

12 paid holidays

401k employer matching

Annual merit reviews

Office in central Austin

Weekly catered lunches

Health and wellness plans

Education reimbursement

Employee referral program

Job summary

Auctane seeks a Senior Demand Generation Manager to drive enterprise-focused campaigns, coordinating ABM and demand plays across segments. You will align with Content Marketing, CLM, SDRs, AEs, Events Marketing, and Product Marketing to accelerate revenue growth.

The role thrives in a fast-paced environment, building performance campaigns, optimizing paid media, and delivering measurable ROI across HubSpot, Salesforce, and 6Sense.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 6+ years in B2B demand generation or enterprise campaigns.
• Hands-on paid media, campaign operations, and ABM experience.
• Strong cross-functional coordination and project management.
• Proven ability to optimize demand gen with measurable ROI.
• Experience with Salesforce, HubSpot, 6Sense, and similar stack.
• Experience with agencies/partners and data-driven insights.
• Experience in SaaS/eCommerce/logistics is a plus.

Responsibilities

• Coordinate integrated campaign execution across channels.
• Run and optimize paid media campaigns to generate qualified leads.
• Collaborate with performance teams and agencies on media buying and creative.
• Execute ABM programs with Sales, Product Marketing, and Content teams.
• Align campaigns to GTM priorities and growth goals.
• Track results using HubSpot, Salesforce, 6Sense, Looker.
• Partner with lifecycle marketing to nurture leads and speed deals.
• Contribute to quarterly planning and field activation.

Skills

Enterprise demand gen

Paid media

ABM

Project management

Data-driven mindset

Salesforce

HubSpot

6Sense

Looker

Marketing tech stack

Education

Bachelor's degree in Marketing/Business

Tools

HubSpot

Salesforce

6Sense

Looker

Sequel: Webinar

Storylane

GSuite

Slack

Confluence

Job description

About the role

The Senior Demand Generation Manager is responsible for executing and optimizing integrated campaigns that generate pipeline and accelerate revenue growth. You'll run performance campaigns, and coordinate ABM and demand plays across key segments, primarily focused on Enterprise.

You'll work closely with teams across Content Marketing, CLM, SDRs, AEs, Events Marketing, and Product Marketing to ensure campaigns align with business goals and deliver results.

This is an executional role for someone who thrives in a fast-paced environment and knows how to generate and accelerate Enterprise pipeline.

What will you be doing?

• Coordinate integrated campaign execution across email, content, events, paid, webinars, website
• Run and optimize paid media campaigns across LinkedIn, 6sense and partner on search, social and display to generate qualified leads and grow pipeline
• Work closely with the performance team and agency partners on creative development and media buying, ensuring execution meets performance targets
• Execute account-based programs in close partnership with Sales, Product Marketing, and Content teams
• Align campaign execution to GTM priorities and segment-specific growth goals
• Track and report on campaign results using tools like HubSpot, Salesforce, 6Sense, Looker
• Partner with lifecycle marketing to nurture leads and accelerate deal velocity
• Collaborate on quarterly campaign planning and field activation strategies

What are we looking for?

• Bachelor's degree in Marketing, Business, or a related field
• 6+ years in B2B demand generation or campaign execution roles to the Enterprise segment.
• Hands‑on experience with paid media, campaign operations, and ABM
• Strong project management skills with cross‑functional coordination experience
• Proven success in optimizing demand generation campaigns to deliver measurable ROI.
• Proficiency with Salesforce, HubSpot, 6Sense, and equivalent marketing tech stack
• Experience working with agencies and external partners
• Data‑driven mindset with ability to translate insights into action
• Experience in SaaS, eCommerce, logistics, or shipping is a plus

What will make you stand out?

• Possesses a "go-getter" mindset: driven, resourceful, and willing to put in the effort to achieve goals with a proactive and hands‑on approach
• Deep understanding of tools like 6Sense, LinkedIn and marketing automation platforms.
• Experience aligning demand generation efforts with cross‑functional GTM strategies for B2B products.
• The ability to thrive in a dynamic, fast‑paced environment

The Tech

• Gsuite
• Slack
• Confluence
• HubSpot
• Salesforce
• 6Sense
• Sequel: Webinar
• Storylane
• Looker

What do we offer?

• We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
• Take the reins of your time off with our Flex Time Off policy - because work-life balance should always be in your hands!
• We offer 12 paid holidays for all of our US employees!
• 401k employer matching program - because your future deserves a friendly boost!
• We conduct annual merit reviews to recognize and reward your hard work and achievements.
• Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
• Attractive office space in the heart of central Austin, Texas (free drinks, snacks...).
• Indulge in weekly catered lunches at our office - a delicious perk to fuel your work.
• Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans.
• Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
• Employee Assistance Program. We offer up to 8 free mental health sessions.
• We offer gym discounts to help you stay fit and healthy!
• We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way.
• Employee Referral Program! We reward employees helping us find top talent!
• An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.

Additional Position Duties

• Sit for prolonged periods of time
• Utilize wrist and hands for a prolonged period of time
• Walk short distances
• Stand for short periods
• Speaking and conversing with others
• Lift up to 25lbs without assistance up to chest height

Equal Opportunity Employer/Veterans/Disabled

If you are based in California, we encourage you to read this important information about the ShipStation Privacy Policy for California residents linked here.