Sr. CRM Specialist

Liberty Personnel Services, Inc.; Houston (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading company in Houston is seeking a Senior CRM Specialist to enhance customer loyalty and engagement through strategic CRM campaigns. The role involves managing multi-channel campaigns, collaborating with various teams, and leveraging customer data platforms to drive marketing success. Ideal candidates will have 2–4 years of relevant experience and strong project management skills.

Qualifications

• 2–4 years of CRM or database marketing experience, ideally in a retail environment.
• Hands-on experience with CDPs and ESPs.
• Strong organizational and project management skills.

Responsibilities

• Manage and execute CRM campaigns focused on acquisition, retention, and loyalty.
• Coordinate promotional planning and campaign performance reporting.
• Analyze campaign data to improve CRM performance.

Skills

CRM Marketing

Data Analysis

Project Management

Customer Engagement

Education

Degree

Tools

Customer Data Platforms

Email Service Providers

BI Tools

Job description

Only qualified applicants will be considered with a Degree. No third parties, No C2C please.

Location: Houston, TX (On-site)

We’re looking for a Senior CRM Specialist to help drive customer loyalty, retention, and engagement through data-driven marketing initiatives. In this role, you’ll execute and optimize CRM campaigns across multiple channels, collaborate with cross-functional teams, and contribute to the continued growth of a customer-first marketing strategy.

What You’ll Do:

Manage and execute CRM campaigns focused on acquisition, retention, and loyalty.

Coordinate promotional planning, calendar management, and campaign performance reporting.

Work with teams across Digital, Creative, Brand, and eCommerce to bring campaigns to life.

Leverage CDPs and ESPs to build, automate, and segment audiences effectively.

Analyze campaign data and identify opportunities to improve CRM performance.

What You Bring:

2–4 years of CRM or database marketing experience, ideally in a retail environment.

Hands-on experience with customer data platforms, email service providers, and BI tools.

Strong organizational and project management skills.

Comfort analyzing marketing performance and sharing actionable insights.

This is an on-site role based in Houston, TX with growth potential and the chance to make a tangible impact on customer experience.

To apply, submit resumes to [e-mail]

An Equal Opportunity Employer committed to diversity in the workplace. We celebrate the unique contributions that each team member brings to our organization.

Please reach out for additional info. I have over 100+ roles open daily! Please add me on Linked in.

---No Third Parties---