Sr. Copywriter

Boll & Branch; Summit (NJ); Hybrid; USD 65,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental, Vision, and Life/AD&D

Commuter Benefits, HSA/FSA, STD/LTD

Family-Planning Services, Health Advoc

401(k) and Paid Time Off

Job summary

Boll & Branch LLC in Summit, NJ is seeking a Senior Copywriter to bring our product and retail experiences to life through storytelling that builds trust, inspires desire, and elevates our brand.

You will partner with brand and marketing to craft warmth, elegance, and emotional connection across PDPs, PLPs, emails, and evergreen site content, balancing customer intent with practical clarity while driving conversions.

Qualifications

• 3+ years of experience in copywriting.
• Portfolio demonstrating craft and strategic thinking.
• Strong understanding of e-commerce journeys and how copy influences conversion.
• Experience writing PDPs, PLPs, email, and evergreen site content across a consumer brand.
• Comfortable working with data and performance insights to inform and refine creative decisions.
• Experience in luxury, lifestyle, or home goods is a strong plus.
• Detail-oriented and highly organized: able to manage high-volume workloads without sacrificing quality or brand alignment.
• Collaborative, low-ego, and genuinely motivated by making the customer experience better.

Responsibilities

• Lead copy across PDPs, PLPs, and evergreen funnels, translating product details into clear, benefit-driven narratives.
• Balance emotional resonance with practical clarity to reduce friction and build confidence at key decision points in the purchase journey.
• Execute within Boll & Branch’s brand voice to ensure copy feels humane, warm, and on-brand.
• Use performance data and customer feedback to refine how copy drives clarity, engagement, and conversion.
• Lead storytelling in retail and wholesale with a customer-first mindset, bringing brand voice to life in physical spaces.
• Collaborate with Retail and Wholesale partners to translate storytelling beyond digital touchpoints.
• Maintain narrative consistency across channels and touchpoints; accept feedback under deadline pressure.
• Proactively flag gaps or ambiguity in briefs and adapt quickly as priorities shift.
• Leverage AI tools in the product copy workflow to accelerate research and first-draft development, while safeguarding brand voice quality.
• Work within the standards set by Copy leadership to ensure AI use protects brand voice quality and consistency.

Skills

Copywriting

Product copy

E-commerce

Brand voice

Data-driven

Collaboration

Attention to detail

Luxury experience

Job description

Boll & Branch is seeking a Senior Copywriter to bring our product and retail experiences to life through captivating storytelling. Sitting at the intersection of creative narrative and customer experience, this role looks at our products through our customer’s eyes, finds the most compelling facts, and translates them into language that builds trust, inspires desire, and elevates our brand experience.

We are looking for a writer who gravitates towards luxury retail, loves a clever turn of phrase, and leads with a point of view rather than following convention. This position will partner with brand and marketing to ensure our copy delivers warmth, elegance, and emotional connection while driving key business outcomes.

This role reports to the Creative Director, Brand Voice & Copy

What You'll Do:

Product-Level Storytelling & Brand Voice

• Lead copy across PDPs, PLPs, and evergreen funnels, translating product details, materials, and craftsmanship into clear, benefit-driven narratives rooted in customer intent and optimized for AEO.
• Stay close to product with self-driven research into our designs and positioning, bringing stories to life with a dual lens—balancing emotional resonance with practical clarity to reduce friction and build confidence at key decision points in the purchase journey.
• Execute consistently within Boll & Branch’s brand voice, ensuring product copy feels human, warm, and unmistakably on–brand regardless of format or channel.
• Use performance data and customer feedback to continuously refine how copy drives clarity, engagement, and conversion—connecting creative decisions to measurable outcomes.

Retail & Wholesale

• Lead storytelling in retail and wholesale with a customer-first mindset, bringing our brand voice to life in our physical spaces.
• Collaborate with Retail and Wholesale partners to ensure product storytelling translates beyond digital touchpoints.
• Collaborate with the broader creative team to maintain narrative consistency across channels and touchpoints.
• Give and receive direct feedback on creative work, holding the bar for quality even under deadline pressure
• Proactively flag gaps or ambiguity in briefs and adapt quickly as priorities shift
• Leverage AI tools in the product copy workflow, using them to accelerate research, iteration, and first‑draft development so creative energy is reserved for the thinking and craft that requires a human point of view.
• Work within the standards set by Copy leadership to ensure AI use protects brand voice quality and consistency, flagging opportunities or friction points as the team’s practices evolve

What You Bring:

• 3+ years of experience in copywriting, with a strong focus on product, e-commerce, or performance-driven work.
• A portfolio that demonstrates both creative craft and strategic thinking, showing how your copy drives clarity, trust, and action.
• Strong understanding of e-commerce customer journeys and how copy influences conversion at different stages.
• Experience writing PDPs, PLPs, email, and evergreen site content across a consumer brand.
• Comfortable working with data and performance insights to inform and refine creative decisions.
• Experience in luxury, lifestyle, or home goods a strong plus.
• Detail-oriented and highly organized: able to manage high-volume workloads without sacrificing quality or brand alignment.
• Collaborative, low-ego, and genuinely motivated by making the customer experience better.

This role is based in our Summit, NJ headquarters. To support our business and company culture, we work together in person a minimum of two days per week (Tuesdays and Thursdays) with flexibility to work remotely on other days. Occasional work from our NYC office or Photo Studio in New Providence, NJ may be required.

The annual base salary range for this role is $65,000- $110,000. New hires are typically brought in between the minimum and midpoint based on qualifications, internal equity, and the budgeted amount for the role. Base salary is one part of a total rewards package. In addition to your base compensation, you may be eligible to be part of the Company’s annual bonus program with a non-binding Company and individual performance-based target bonus.

This role is not eligible for relocation assistance. Additionally, Boll & Branch will not commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

The above is a comprehensive, but not exhaustive, description of requirements and expectations that may evolve over time based on business needs. You must be able to complete all physical requirements of the job with or without a reasonable accommodation.

What We Offer:

• Medical, Dental, Vision, and Life/AD&D insurance
• Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program
• Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program
• Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount

Who We Are:

At Boll & Branch, we don’t make bedding like everyone else. We make it better.

In 2014, our founders, Scott and Missy Tannen, challenged every conventional standard in the textile industry, creating a new supply chain that prioritized thread quality, not thread count. By investing exclusively in 100% organic raw materials from the start, we became the first bedding company ever to be Fair Trade Certified. Today, we keep five commitments at the heart of everything we do. We are:

• Cultivators of the Highest Quality Threads
• Pioneers in 100% Organic Cotton
• Free from Toxins at Every Step
• 100% Traceable from Farm to Finish
• Committed to Fair and Ethical Treatment for All

Boll & Branch has over 250 employees, and we are headquartered in Summit, NJ, with a second office in New York, NY and a dedicated Photo Studio in New Providence, NJ. In 2019, to propel our growth, we raised $100M from L Catterton, a leading consumer goods private equity fund. We are also progressively expanding our retail and wholesale footprint. While the heart of our business lies in the direct‑to‑consumer online model, we also have several retail stores around the country as well as partnerships with Bloomingdales and Nordstrom.

Boll & Branch LLC is an equal opportunity employer.