Sr Conversion Rate Optimization (CRO) Strategist

Rallyday Partners; United States; Hybrid; USD 90,000 - 120,000; Full time

Job summary

Simplistic, a Shopify ecosystem agency in the United States, seeks a Sr. Strategist, CRO to own test implementation, analytics, and reporting. You will drive conversion improvements across multiple D2C client accounts, guiding hypotheses and case studies.

The role emphasizes collaboration with technical and non-technical stakeholders. Remote within the United States is supported; candidates should reside in one of the listed states.

Qualifications

• Expert-level knowledge of the Shopify Plus ecosystem.
• Proficiency with GA4, GTM, and related analytics tools.
• Strong understanding of ecommerce design, UX, and trends.
• Proven experience in conversion rate optimization.
• Skilled in A/B and multivariate testing methodologies.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Own the CRO testing roadmap and prioritization framework across client accounts.
• Mentor junior strategists and QA test hypotheses and analyses.
• Translate CRO results into revenue and conversion impact narratives for clients and internal stakeholders.
• Contribute to evolving CRO methodologies, frameworks, and best practices.
• Create client-facing presentations and strategic recommendations.

Skills

Shopify Plus

GA4

GTM

CRO

A/B testing

Stakeholder comms

Tools

Convert

VWO

Intelligems

Optimizely

MS Clarity

HotJar

Lucky Orange

Job description

For remote roles based inside of the United States can sit in any of the following 19 states: CO, CT, DC, FL, GA, IL, KS, MA, MD, MI, MS, MO, NC, NJ, NY, OK, PA, TX, and VA. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.

Simplistic is in search of a creative and technical Sr. Strategist, Conversion Rate Optimization (CRO) to support our Optimization Team. This role will take full ownership of the test implementation, analytics stack, and reporting process; analyzing website and implementing strategies to increase the conversion rate.

About Simplistic:

We are an eCommerce design, development, and optimization agency for D2C brands on the Shopify/Shopify Plus platform.

As one of the founding Shopify Plus partners, we pride ourselves on being forward thinkers and experts in all things Shopify. Our expertise is under constant renovation to keep us at the forefront of the D2C eCommerce landscape.

Our mission is to craft tailored digital experiences to suit the voice and needs of each client. Best-in-class service and thought partnerships allow us to establish long-lasting strategic relationships with our clients.

Simplistic is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.

Additionally, we believe in transparency in compensation. Total compensation for this role includes a base salary range of $90,000 - $120,000.

As a Sr. Strategist, Conversion Rate Optimization (CRO), this role could include:

• Own the CRO testing roadmap and prioritization framework across multiple client accounts
• Mentor and provide QA/feedback on junior strategists' test hypotheses and heuristic analyses
• Translate CRO test results into business impact narratives (revenue, conversion lift, LTV) for client and internal stakeholders
• Contribute to the evolution of internal CRO methodologies, frameworks, and best practices
• Conduct new business audits to identify growth opportunities and inform strategic recommendations
• Continuously monitor eCommerce trends and create meaningful case studies based on obtained learnings
• Support new business scoping efforts, including defining project needs and deliverables
• Provide sales support to help drive new business development and client acquisition
• Assist leadership with monthly company syncs, including populating decks and presenting updates to the broader team
• Collaborate with clients to understand their design goals and develop strategies to achieve them
• Complete heuristic analyses of website designs
• Conduct competitive research of direct and indirect competitors to motivate A/B tests
• Design and hypothesize CRO tests, focusing on opportunities to test higher-performing visual assets, copy, and layout of content sections on Shopify eCommerce websites
• Create and present client-facing presentations to inspire website optimizations
• Analyze top-funnel (i.e., marketing, Landing Page, etc.) content to identify areas for improvement and to streamline high-converting content throughout the website experience
• Make ongoing recommendations for improvement to Shopify website experiences

Required Competencies

• Expert-level knowledge on the Shopify Plus Ecosystem
• Strong familiarity with Google Analytics 4, Google Tag Manager, and other supplementary analytics tools
• Expert-level knowledge on website design, best practices and eCommerce trends
• Proven experience in conversion rate optimization
• Proficiency in A/B and multivariate testing methodologies
• Strong communication and collaboration skills, with the ability to work effectively with both technical and non-technical stakeholders

Preferred Competencies

• Strong understanding of tag and pixel tracking within the Shopify Ecosystem
• Experience with Convert, VWO, Intelligems, Optimizely, or other A/B testing tools
• Experience with MS Clarity, HotJar, Lucky Orange, or other heatmapping tools
• Self-starter and ability to work in an ever-changing environment
• A passion for staying up to date with industry trends and best practices
• 5+ years of experience at Shopify Plus Agency(ies), serving 8+ clients simultaneously