Sr Conversion Rate Optimization (CRO) Strategist

Simplistic, LLC; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

Simplistic, LLC is seeking a Sr. Strategist, Conversion Rate Optimization (CRO) to own test implementation, analytics stack, and reporting. You will analyze websites and implement strategies to increase conversion rates across D2C Shopify projects.

This role requires deep CRO expertise, strong communication, and the ability to drive revenue growth for multiple client accounts from a leading ecommerce optimization agency.

Qualifications

• Expert-level knowledge on the Shopify Plus ecosystem.
• Strong familiarity with GA4, GTM and other analytics tools.
• Expert-level knowledge on website design, best practices and eCommerce trends.
• Proven experience in conversion rate optimization.
• Proficiency in A/B and multivariate testing methodologies.
• Strong communication and collaboration with technical and non-technical stakeholders.

Responsibilities

• Own the CRO testing roadmap and prioritization framework across client accounts.
• Mentor and provide QA/feedback on junior strategists’ test hypotheses and analyses.
• Translate CRO results into business impact narratives for clients and internal stakeholders.
• Contribute to evolution of CRO methodologies, frameworks, and best practices.
• Conduct audits to identify growth opportunities and inform recommendations.
• Monitor eCommerce trends and create case studies from learnings.
• Define project needs and deliverables for new business scoping.
• Provide sales support to drive new business development.
• Assist leadership with monthly company syncs and presentations.
• Collaborate with clients to understand design goals and develop strategies.
• Complete heuristic analyses of website designs.
• Research competitors to motivate A/B tests.
• Design CRO tests focusing on visuals, copy, and layout on Shopify sites.
• Create client-facing presentations to inspire website optimizations.
• Analyze top-funnel content to improve conversion across the site.

Skills

Shopify Plus ecosystem

Google Analytics 4

Website design knowledge

CRO experience

A/B testing

Communication & collaboration

Tools

Convert

VWO

Intelligems

Optimizely

MS Clarity

HotJar

Lucky Orange

Job description

For remote roles based inside of the United States can sit in any of the following 19 states: CO, CT, DC, FL, GA, IL, KS, MA, MD, MI, MS, MO, NC, NJ, NY, OK, PA, TX, and VA. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.

Simplistic is in search of a creative and technical Sr. Strategist, Conversion Rate Optimization (CRO) to support our Optimization Team. This role will take full ownership of the test implementation, analytics stack, and reporting process; analyzing website and implementing strategies to increase the conversion rate.

About Simplistic:

We are an eCommerce design, development, and optimization agency for D2C brands on the Shopify/Shopify Plus platform.

As one of the founding Shopify Plus partners, we pride ourselves on being forward thinkers and experts in all things Shopify. Our expertise is under constant renovation to keep us at the forefront of the D2C eCommerce landscape.

Our mission is to craft tailored digital experiences to suit the voice and needs of each client. Best-in-class service and thought partnerships allow us to establish long-lasting strategic relationships with our clients.

Simplistic is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Additionally, we believe in transparency in compensation. Total compensation for this role includes a base salary range of $90,000 - $120,000.

As a Sr. Strategist, Conversion Rate Optimization (CRO), this role could include:

• Own the CRO testing roadmap and prioritization framework across multiple client accounts
• Mentor and provide QA/feedback on junior strategists’ test hypotheses and heuristic analyses
• Translate CRO test results into business impact narratives (revenue, conversion lift, LTV) for client and internal stakeholders
• Contribute to the evolution of internal CRO methodologies, frameworks, and best practices
• Conduct new business audits to identify growth opportunities and inform strategic recommendations
• Continuously monitor eCommerce trends and create meaningful case studies based on obtained learnings
• Support new business scoping efforts, including defining project needs and deliverables
• Provide sales support to help drive new business development and client acquisition
• Assist leadership with monthly company syncs, including populating decks and presenting updates to the broader team
• Collaborate with clients to understand their design goals and develop strategies to achieve them
• Complete heuristic analyses of website designs
• Conduct competitive research of direct and indirect competitors to motivate A/B tests
• Design and hypothesize CRO tests, focusing on opportunities to test higher-performing visual assets, copy, and layout of content sections on Shopify eCommerce websites
• Create and present client-facing presentations to inspire website optimizations
• Analyze top-funnel (i.e., marketing, Landing Page, etc.) content to identify areas for improvement and to streamline high-converting content throughout the website experience
• Make ongoing recommendations for improvement to Shopify website experiences

Required Competencies

• Expert-level knowledge on the Shopify Plus Ecosystem
• Strong familiarity with Google Analytics 4, Google Tag Manager, and other supplementary analytics tools
• Expert-level knowledge on website design, best practices and eCommerce trends
• Proven experience in conversion rate optimization
• Proficiency in A/B and multivariate testing methodologies
• Strong communication and collaboration skills, with the ability to work effectively with both technical and non-technical stakeholders

Preferred Competencies

• Strong understanding of tag and pixel tracking within the Shopify Ecosystem
• Experience with Convert, VWO, Intelligems, Optimizely, or other A/B testing tools
• Experience with MS Clarity, HotJar, Lucky Orange, or other heatmapping tools
• Self-starter and ability to work in an ever-changing environment
• A passion for staying up to date with industry trends and best practices
• 5+ years of experience at Shopify Plus Agency(ies), serving 8+ clients simultaneously