Conversion Rate Optimization Manager *FASHION industry*

Huntress Talent; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Huntress Talent is assisting a direct-to-consumer intimates brand in hiring a second Ecommerce Manager to own CRO, performance analysis, and data-driven merchandising across the site.

You will translate site and customer data into actionable direction, collaborating with the Ecommerce Manager, Site Production & Delivery, to define the what and why while others handle the how.

Qualifications

• ~5 years ecommerce experience across 2-3 roles, able to operate independently.
• Strong Shopify fluency with analytics and experimentation experience.
• Ability to translate data into clear, actionable recommendations and present to leadership.
• Experience with digital merchandising in a DTC context, apparel/intimate brands preferred.

Responsibilities

• Own conversion rate optimization and performance analysis.
• Evolve the CRO roadmap against sitewide targets (CVR, AOV, funnel drop-off).
• Monitor site performance daily using GA4, Looker, and Shopify.
• Diagnose friction points using heatmaps, session recordings, and Clarity; prioritize recommendations.
• Partner on GA4 event tracking and funnel tagging; contribute to experimentation.
• Own merchandising and site structure from a conversion perspective.

Skills

Shopify fluency

GA4 & Looker

A/B testing platforms

Data storytelling

Cross-functional collaboration

Tools

Looker

GA4

A/B Testing Tools

Job description

Our Client, a direct to consumer intimates apparel brand is looking to hire a second Ecommerce Manager to own conversion rate optimization, performance analysis, and data-informed merchandising across the site.

About the Role

This role exists to turn site and customer data into clear, actionable direction, not just pull reports. It works side-by-side with the Ecommerce Manager, Site Production & Delivery, who owns technical execution and the development agency relationship: this role owns the what and why, that partner owns the how it gets built.

Responsibilities

• Own conversion rate optimization and performance analysis
• Own and evolve the CRO roadmap against defined sitewide targets (CVR, AOV, ATCrate, funnel drop-off by page type)
• Monitor site performance daily using GA4, Looker, and Shopify
• Diagnose friction points using behavioral tools (heatmaps, session recordings, Clarity) and turn findings into a small number of clear, prioritized recommendations
• Partner on GA4 event tracking and funnel/tagging setup as needed
• Share ownership of experimentation
• Generate and prioritize test hypotheses using A/B testing tools (Intelligems or equivalent)
• Own the experimentation roadmap and documentation of learnings
• Test build and execution is shared with the Ecommerce Manager, Site Production & Delivery's team; the core requirement here is the hypothesis and analysis, not necessarily hands-on build
• Own merchandising and site structure through a conversion lens
• Own how products and collections are structured and merchandised sitewide: collection ordering, sell-through-based placement, promotional and seasonal merchandising, tied explicitly to conversion and AOV impact
• Build and share merchandising previews for stakeholder review before major changes go live
• Partner with planning to avoid over-promoting low-stock or constrained products
• Own reporting and stakeholder communication
• Prepare and present performance reporting live to the wider team
• Translate performance data into clear narratives for cross-functional partners (marketing, creative, product)
• Coordinate cross-functionally
• Give marketing and creative teams data-informed direction on landing pages, campaign performance, and content priorities
• Partner with the Ecommerce Manager, Site Production & Delivery on execution of merchandising and site changes flowing from this role's recommendations; requests for Ecommerce Coordinator support route through that partner, who owns the Coordinator's workload

Reporting Structure

• This role sits in the Digital Operations/Ecommerce team, reporting to the Senior Director, as a peer to the Ecommerce Manager, Site Production & Delivery.
• Default plan is same level between the two roles; exact structure will flex based on the seniority of the candidate hire.

Qualifications

• ~5 years ecommerce experience across 2-3 roles, comfortable operating independently

Required Skills

• Strong Shopify fluency (admin, collections, merchandising tools, meta fields)
• Hands-on experience with GA4, Looker (or equivalent BI tool), and A/B testing platforms
• Demonstrated ability to synthesize data into a small number of clear, actionable recommendations, not just report out raw numbers
• Comfortable presenting performance data live to cross-functional stakeholders and leadership
• Experience with digital merchandising in a DTC context
• Apparel or intimates-industry merchandising background

Preferred Skills

• Experience partnering with a technical/dev-focused counterpart in a shared-ownership team structure