SR CONSUMER INSIGHTS MANAGER

KENT WORLDWIDE; Muscatine (IA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Travel up to 25%

Job summary

KENT Consumer Brands Americas, LLC, a member of the KENT WORLDWIDE™ family, seeks a seasoned leader to own the global consumer insights strategy in Muscatine, IA. This on-site role partners with Brand Management, Marketing, Innovation and cross-functional teams to drive growth through actionable research.

You will integrate primary research, syndicated data, and social listening to guide investment decisions, supervise external agencies, and champion a consumer-centric culture.

Qualifications

• 10+ years of global experience in consumer insights, market research, or related roles within the CPG industry.
• Strong knowledge of consumer research methodologies, including developing research strategies aligned to business objectives, designing qualitative and quantitative studies, creating effective research instruments, and selecting tools to generate actionable insights.
• Core technical skill set in research methodology, statistics and data visualization; familiarity with Nielsen IQ, Circana, Numerator a plus.

Responsibilities

• Lead the global consumer insights strategy, establishing research priorities and analytical approaches that support business objectives.
• Partner with senior leaders across Brand Management, Marketing, Innovation and cross-functional teams to evaluate opportunities and support growth strategies.
• Monitor consumer, competitive, category, and cultural trends to identify opportunities, risks, and strategic implications for the business.
• Integrate insights from primary research, syndicated data, social listening, sales performance, and other market intelligence to solve business challenges and guide investments.
• Translate complex insights into executive-level recommendations informing strategic planning and resource allocation.
• Provide strategic leadership throughout the innovation lifecycle, including opportunity identification and post-launch performance assessment.
• Lead and optimize relationships with external research agencies and consulting partners to maximize ROI.
• Champion a consumer-centric culture by embedding customer insights across business decisions and growth strategies.

Skills

Consumer insights

Market research

Research methodologies

Statistical analysis

Survey design

Data visualization

Cross-functional influence

Tools

Nielsen IQ

Circana

Numerator

Job description

KENT Consumer Brands Americas, LLC, a member of the KENT WORLDWIDE™ family of companies, is looking for someone ready to build, contribute, and grow in a space that connects great products with the people and customers who rely on them. This is an opportunity to bring your skills to a team that values collaboration, curiosity, and doing work that makes a visible difference across our consumer brands portfolio. If you're energized by solving challenges, working alongside talented people, and making an impact that extends beyond your desk, we'd love to hear from you!

This position is designed and intended to be performed on-site in Muscatine, IA.

Primary Duties & Responsibilities

• Lead the global consumer insights strategy, establishing research priorities, methodologies, and analytical approaches that support business objectives and address critical growth opportunities.
• Partner with senior leaders across Brand Management, Marketing, Innovation, and other cross-functional teams to evaluate opportunities, influence decisions, and support brand, portfolio, and market growth strategies.
• Monitor and interpret consumer, competitive, category, and cultural trends to identify emerging opportunities, potential risks, and strategic implications for the business.
• Integrate insights from primary research, syndicated data, social listening, sales performance, and other market intelligence sources to solve complex business challenges and guide investment decisions.
• Translate complex consumer and market intelligence into clear, executive-level recommendations that inform strategic planning, resource allocation, and business priorities.
• Provide strategic leadership throughout the innovation lifecycle, including opportunity identification, concept evaluation, product and marketing development, testing strategies, and post-launch performance assessment.
• Lead and optimize relationships with external research agencies and consulting partners, including vendor selection, project prioritization, scope management, and evaluation of deliverables to maximize return on investment.
• Champion a consumer-centric culture by ensuring customer insights are embedded across business decisions, innovation initiatives, and long-term growth strategies.

Education, Experience And/Or Qualifications

• 10+ years of global experience in consumer insights, market research, or related roles within the CPG industry.
• Strong knowledge of consumer research methodologies, including developing research strategies aligned to business objectives, designing qualitative and quantitative studies, creating effective research instruments, and selecting the appropriate tools, platforms, and frameworks to generate actionable consumer insights.
• Core technical skill set in research methodology expertise, statistical methods and analysis, survey design, and data visualizations. Familiarity with tools such as Nielsen IQ, Circana, Numerator a plus.
• Proven ability to influence cross-functional teams and senior stakeholders.
• Excellent communication, storytelling, and presentation skills.
• Curious, emphatic, proactive, and adaptable mindset with a strong sense of ownership.
• Highly analytical with a passion for understanding consumer behavior.

TRAVEL

• Up to 25% - trainings, meetings, and conferences