Sr. Consumer Electronics Brand Designer

TP-Link Systems Inc.; Irvine (CA); On-site; USD 125,000 - 150,000; Full time

Benefits offered by this job

Free snacks and drinks

Fully paid medical, dental, and vision insurance

401k contributions

Annual pay increases

Free gym membership

Quarterly team-building events

Job summary

TP-Link Systems Inc. is hiring a Senior Brand Designer in Irvine, California, who will build brand identities and work on multi-channel campaigns, ensuring brand consistency across all touchpoints. This role requires a Bachelor's degree and 8+ years of brand design experience.

Benefits include free snacks, medical insurance, 401k contributions, wellness programs, and annual pay increases. Join a diverse, inclusive team that values innovation and collaboration.

Qualifications

• 8+ years of experience in brand design, preferably in agency or studio environments.
• Portfolio must demonstrate brand system thinking, showing multi-channel campaign executions.
• Comfortable working across various industries, especially lifestyle and fashion.

Responsibilities

• Develop comprehensive brand systems from identity to full ecosystem implementation.
• Concept and execute campaign work across digital and print, ensuring brand consistency.
• Mentor junior designers while presenting and articulating creative concepts.

Skills

Brand system thinking

Modern typography

Conceptual skills

Figma proficiency

Education

Bachelor's degree

Tools

Figma

Job description

About Us

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi‑Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

About This Role

We’re looking for a Senior Brand Designer who doesn’t just design; they build brands. This role requires deep conceptual thinking, strategic rigor, and the ability to translate identity into full ecosystems. You’ll work across campaigns, platforms, and touchpoints to create brands that live and breathe.

Key Responsibilities

• Develop comprehensive brand systems, from identity to full ecosystem implementation
• Concept and execute campaign work across digital, social, print, and experiential
• Collaborate with creative directors and strategists to shape brand narratives
• Ensure brand consistency across all outputs while evolving systems over time
• Present work clearly, articulating both concept and executional decisions
• Mentor junior designers and elevate the team’s overall thinking

Qualifications

• Bachelor's degree required
• 8+ years' experience in brand design, with strong agency or studio background
• Strong modern typography, layout, and conceptual skills as well as keen eyes for photography and establishing brand guidelines
• Portfolio demonstrates brand system thinking, not just logos or isolated pieces
• Proven campaign work, must show integrated, multi-channel executions
• Ability to move between conceptual ideation and high‑level execution
• Comfortable working across industries, especially fashion, lifestyle, and culture-driven brands
• Figma proficiency

Not a Fit If

• Your work is primarily execution-only
• Your portfolio is made up of standalone projects without systems or campaigns

Key Traits

• Strategic + conceptual thinker
• Clear communicator and presenter
• Deep understanding of how brands live across real‑world touchpoints

*PLEASE PROVIDE LINK TO PORTFOLIO WITH APPLICATION

Salary Range: $125,000 - $150,000

Benefits

• Free snacks and drinks.
• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Bi-annual reviews, and annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.

Please, no third‑party agency inquiries, and we are unable to offer visa sponsorships at this time.