Sr. CGI Artist

TP-Link; Irvine (CA); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Free snacks and drinks

Fully paid medical, dental, and vision insurance

401k contributions

Health and wellness benefits

Quarterly team-building events

Job summary

TP-Link is looking for a Consumer Marketing Content Strategist to develop compelling narratives around its connected home ecosystem. In this role, you will craft a holistic content strategy and ensure a premium brand voice across all consumer touchpoints.

The ideal candidate will have over 5 years of experience in content strategy or brand marketing, with a strong understanding of consumer electronics. Exceptional writing skills are essential, along with a passion for integrating technology into everyday life.

Qualifications

• 5+ years of experience in content strategy or brand marketing.
• Proven ability to create cohesive messaging frameworks.
• Strong editing skills with a refined, brand-sensitive tone.

Responsibilities

• Develop a holistic content strategy for the brand vision.
• Create messaging frameworks for product launches and campaigns.
• Translate technical concepts into clear and compelling stories.

Skills

Content strategy

Brand marketing

Consumer electronics

Collaboration

Editing

Technical writing

Tools

CMS

Figma

Google Analytics

Job description

Consumer Marketing Content Strategist

We are seeking a strategic content professional to shape and elevate the storytelling that surrounds our connected home ecosystem. The role is about crafting cohesive, emotionally resonant narratives that translate technical innovation into compelling consumer experiences.

What You’ll Do

• Develop a holistic content strategy that articulates our brand vision and product ecosystem.
• Create messaging frameworks that unify product launches, campaigns, and always‑on marketing.
• Translate advanced smart home technology into clear, compelling, and aspirational storytelling.
• Establish and maintain a premium, distinctive brand voice across all consumer touchpoints.
• Ensure consistency across digital platforms, retail environments, packaging, and owned channels.
• Bring clarity and cohesion to messaging across an expanding ecosystem of connected products.
• Set the standard for high‑quality content, both conceptually and editorially.
• Write and refine key strategic assets such as campaign concepts, headlines, and product narratives.
• Provide direction to cross‑functional teams, agencies, and creative partners to ensure alignment and quality.
• Ensure messaging is seamlessly integrated across web, e‑commerce, social, email, and in‑home experiences.
• Collaborate closely with product marketing, UX, design, and performance teams to optimize storytelling for impact and conversion.
• Shape content that supports both discovery and decision‑making in a premium purchase journey.
• Develop a deep understanding of our audience’s expectations of a modern, connected home.
• Analyze content performance and behavioral insights to continuously refine messaging.
• Monitor category trends to ensure our voice remains differentiated, relevant, and forward‑looking.

Requirements

• 5+ years of experience in content strategy, brand marketing, or narrative development.
• Experience in consumer electronics, smart home, or premium technology brands.
• Demonstrated ability to create cohesive messaging frameworks across complex product ecosystems.
• Exceptional writing and editing skills with a refined, brand‑sensitive tone.
• Proven ability to distill technical concepts into clear, differentiated consumer value.
• Strong cross‑functional collaboration and stakeholder influence.
• Experience with CMS, Figma, and Google Analytics.

What Sets You Apart

• You have a point of view on what premium content feels like and how to achieve it.
• You excel at balancing precision and emotion in storytelling.
• You think in systems, ensuring every piece of content ladders up to a clear narrative.
• You bring structure, taste, and thoughtful critique to creative work.
• You care deeply about how technology integrates into everyday life.
• You write copy that resonates and converts.

Benefits

• Free snacks and drinks.
• Fully paid medical, dental, and vision insurance (partial coverage for dependents).
• Contributions to 401k funds.
• Bi‑annual reviews and annual pay increases.
• Health and wellness benefits, including free gym membership.
• Quarterly team‑building events.

As our product ecosystem expands, so does the complexity of our story. This role ensures that complexity becomes clarity, transforming features into experiences and products into a cohesive vision of the connected home. Your work will shape how consumers understand, trust, and ultimately choose our brand.

At TP‑Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth‑oriented workplace for everyone.