Sr. CGI Artist

TP-Link NA; Irvine (CA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Free snacks and drinks

Fully paid medical, dental, and vision insurance

Contributions to 401k funds

Health and wellness benefits

Quarterly team-building events

Job summary

TP-Link NA in Irvine, California is seeking a Consumer Marketing Content Strategist who will shape compelling narratives for their smart home products. This strategic role defines messaging frameworks and ensures brand voice consistency across all channels.

The ideal candidate has over 5 years of content strategy and brand marketing experience, particularly within consumer electronics. The position offers comprehensive benefits and the opportunity to contribute to a rapidly evolving brand identity.

Qualifications

• 5+ years experience in content strategy and brand marketing.
• Experience with consumer electronics or premium tech brands.
• Exceptional writing skills with a brand-sensitive tone.

Responsibilities

• Develop a holistic content strategy articulating brand vision.
• Ensure a distinctive brand voice across all consumer touchpoints.
• Analyze content performance to refine messaging.

Skills

Content strategy

Brand marketing

Narrative development

Writing and editing

Collaboration

Consumer electronics

Google Analytics

Tools

CMS

Figma

Job description

Overview

We believe the modern home should feel intuitive, seamless, and beautifully connected. As we continue to redefine the smart home experience, how we communicate matters as much as what we build.

Following a shift in our content approach, we are seeking a Consumer Marketing Content Strategist to bring greater rigor, cohesion, and sophistication to our storytelling. This is a strategic role focused on shaping narratives, not just producing them, ensuring every touchpoint reflects a refined, consistent, and elevated brand voice.

You will define how our innovation translates into meaningful, compelling experiences for consumers, balancing technical precision with emotional resonance.

What You’ll Do

Define the Narrative

• Develop a holistic content strategy that articulates our brand vision, product ecosystem, and value proposition
• Create messaging frameworks that unify product launches, campaigns, and always‑on marketing
• Translate advanced smart home technology into clear, compelling, and aspirational storytelling

Elevate Brand Voice & Consistency

• Establish and maintain a premium, distinctive brand voice across all consumer touchpoints
• Ensure consistency across digital platforms, retail environments, packaging, and owned channels
• Bring clarity and cohesion to messaging across an expanding ecosystem of connected products

Guide Content Excellence

• Set the standard for high‑quality content, conceptually and editorially
• Write and refine key strategic assets (campaign concepts, headlines, product narratives)
• Provide direction to cross‑functional teams, agencies, and creative partners to ensure alignment and quality

Orchestrate Cross‑Channel Experience

• Ensure messaging is seamlessly integrated across web, e‑commerce, social, email, and in‑home experiences
• Collaborate closely with product marketing, UX, design, and performance teams to optimize storytelling for impact and conversion
• Shape content that supports both discovery and decision‑making in a premium purchase journey

Leverage Insight & Foresight

• Develop a deep understanding of our audience’s expectations of a modern, connected home
• Analyze content performance and behavioral insights to continuously refine messaging
• Monitor category trends to ensure our voice remains differentiated, relevant, and forward‑looking

Qualifications

• 5+ years of experience in content strategy, brand marketing, or narrative development
• Experience in consumer electronics, smart home, or premium technology brands
• Demonstrated ability to create cohesive messaging frameworks across complex product ecosystems
• Exceptional writing and editing skills with a refined, brand‑sensitive tone
• Proven ability to distill technical concepts into clear, differentiated consumer value
• Strong cross‑functional collaboration and stakeholder influence
• Experience with CMS, Figma, and Google Analytics

What Sets You Apart

• You have a point of view on what premium content feels like, and how to achieve it
• You excel at balancing precision and emotion in storytelling
• You think in systems, ensuring every piece of content ladders up to a clear narrative
• You bring structure, taste, and thoughtful critique to creative work
• You care deeply about how technology integrates into everyday life
• You write copy that resonates and converts

Why This Role Matters

As our product ecosystem expands, so does the complexity of our story. This role ensures that complexity becomes clarity, transforming features into experiences and products into a cohesive vision of the connected home. Your work will shape how consumers understand, trust, and ultimately choose our brand.

Benefits

• Free snacks and drinks
• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Bi‑annual reviews, and annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team‑building events

Equal Employment Opportunity Statement

We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone.