Sr. Campaign Manager

Qualys; Houston (TX); Remote; USD 175,000 - 220,000; Full time

Job summary

Join a forward-thinking company as a Campaign Manager, where your innovative spirit will drive demand generation campaigns that engage customers and prospects alike. In this dynamic role, you will blend strategic insight with tactical execution, ensuring the success of integrated marketing programs. With a focus on optimizing campaigns and collaborating with diverse teams, you will play a crucial part in accelerating pipeline growth. This position offers a stimulating environment where your contributions will significantly impact exciting missions. If you're ready to thrive in a fast-paced setting and have a passion for marketing, this is the perfect opportunity for you.

Qualifications

• 4+ years of experience in marketing and campaign management.
• Strong analytical thinking and communication skills.
• Ability to manage multiple projects and stakeholders.

Responsibilities

• Plan and execute demand generation campaigns for prospects and customers.
• Define metrics and measure success using internal analytics.
• Collaborate with internal teams to ensure accurate campaign messaging.

Skills

Analytical Skills

Communication Skills

Project Management

Digital Media Operations

Campaign Management

Education

Bachelor's Degree

Tools

Marketo

Salesforce

Microsoft Office

Job description

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Campaign Manager Role

The Campaign Manager owns the organization, execution, and delivery of demand generation campaigns for both prospect and customer accounts. This position is both strategic and tactical, requiring independent generation of strategic insights for the campaigns in their portfolio. Campaign Managers will be responsible for implementing integrated marketing programs that engage customers and prospects, deliver new opportunities, and accelerate pipeline growth. The ideal candidate will have prior integrated marketing experience, strong analytical and communication skills, understanding of paid media platforms, and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.

Responsibilities:

• Plan, execute, manage, and optimize managed service and self-service campaigns.
• Understand upper funnel (brand messaging, calls to action) and lower funnel (direct response, conversion) campaign tactics.
• Define metrics and measure success of campaigns using internal analytics.
• Demonstrate diligence, attention to detail, and adherence to best practices throughout the full digital campaign lifecycle (from pre-sale to post-sale).
• Maintain and organize campaign-specific materials in the team's shared document repository.
• Align closely with sales teams and GTM priorities.
• Lead daily campaign maintenance, including internal questions regarding tracking and campaign status.
• Develop, grow, and maintain relationships with internal teams.
• Partner with Product and Product Marketing teams to ensure accurate campaign messaging.
• Oversee campaign setup and execution to ensure accurate implementation, pacing, and performance.
• Manage delivery of creative assets, insertion orders, campaign artifacts, and documentation for campaign launch.
• Collaborate with Marketing Operations and Analytics teams on measurement, reporting, and insights.
• Manage project deadlines and deliverables among stakeholders.
• Provide regular insights on performance, optimizations, and opportunities.
• Work with media partners to ensure platform implementation and messaging accuracy.
• Troubleshoot issues on pre-production and live campaigns.
• Provide detailed campaign wrap-up reports.
• Provide monthly auditing reports and manage billing systems when applicable.

Qualifications:

• Four-year college degree.
• 4+ years of experience in marketing, paid media management, demand generation, campaign management/optimization, or digital media operations.
• Understanding of traditional and interactive media planning elements.
• Proficiency in Microsoft Office solutions.
• Strong analytical thinking and mathematical skills.
• Excellent communication and writing skills.
• Strong project management skills.
• Ability to advise stakeholders on best practices and opportunities.
• Excited by a fast-paced, rapidly changing environment.
• Experience with Marketo and Salesforce is preferred.

#LI-Remote

Annual Salary Guidelines: $175,000 - $220,000 [OTE]

Qualys is an Equal Opportunity Employer, please see our EEO policy.