Sr Branding Manager

TRON DAO; United States; On-site; USD 120,000 - 165,000; Full time

Job summary

TRON DAO is seeking a Senior Branding Manager (US) to elevate the brand presence in the United States. Remote (US); travel for events. You will lead brand strategy, narrative development, and cross-functional programs to strengthen trust and long-term brand equity.

You will collaborate with PR, social, content, events, Eco Dev, and leadership to deliver cohesive campaigns and premium assets for US audiences, including institutions and partners.

Qualifications

• 6–10+ years of experience in brand marketing, brand strategy, or integrated marketing, ideally in tech, fintech, Web3.
• Strong understanding of the US media and cultural landscape, with proven ability to build credibility and relevance.
• Demonstrated success leading brand campaigns from strategy to execution with measurable outcomes.
• Excellent writing and editing skills in English (brand narrative, messaging, campaign copy).
• Strong cross-functional leadership and stakeholder management skills; comfortable working with senior leadership.
• Ability to operate in fast-paced environments with high ambiguity and rapid iteration.

Responsibilities

• Own and evolve US brand positioning across messaging, visuals, and narratives.
• Lead end-to-end brand campaigns from concept to launch and measurement.
• Translate business priorities into brand initiatives resonating with US audiences.
• Create a repeatable always-on brand storytelling framework with tentpole moments.
• Partner with teams to produce assets: brand decks, visuals, messaging toolkits, scripts, copy, and materials.
• Maintain premium tone and upgrade brand guidelines for US mainstream and institutional audiences.
• Collaborate with PR, social, content, events, and leadership to ensure cohesive brand programs.

Skills

Brand marketing

Brand strategy

Integrated marketing

English writing

Cross-functional leadership

Stakeholder management

Leadership

Rapid iteration

Job description

Reports to: Senior Director of Marketing

Location: Remote (United States; travel required for events)

Role Overview

We are looking for a Senior Branding Manager (US) to elevate TRON’s brand presence and credibility in the United States. This role will lead brand strategy and execution across narrative development, brand campaigns, and cross-functional marketing initiatives—ensuring TRON is consistently positioned as a trusted global blockchain and payments infrastructure.

You will work closely with PR, social, content, events, Eco Dev, and leadership teams to deliver cohesive, high-impact brand programs that drive awareness, trust, and long-term brand equity.

Key Responsibilities

Brand Strategy & Positioning

• Own and evolve TRON’s US brand positioning, ensuring consistency across messaging, visuals, and campaign narratives.
• Develop and maintain a clear message house (key narratives, proof points, FAQs) for US audiences (media, partners, institutions, ecosystem).
• Identify whitespace opportunities and differentiation versus key competitors in the US market.

Integrated Brand Campaigns

• Lead end-to-end planning and execution of brand campaigns (quarterly and annual), from concept to launch and measurement.
• Translate business priorities (payments, stablecoins, ecosystem, integrations) into brand initiatives that resonate with US audiences.
• Build a repeatable framework for “always-on” brand storytelling plus tentpole moments.

Content & Creative Direction

• Partner with internal and external teams to produce high-quality brand assets: brand decks, key visuals, messaging toolkits, video scripts, website copy, and campaign materials.
• Ensure TRON’s tone, style, and creative output meet a premium standard suitable for US mainstream and institutional audiences.
• Maintain and improve brand guidelines, templates, and internal brand resources.
• Website Maintenance
• SEO & AIO projects

Cross-Functional team work

• Collaborate with PR and Comms to align brand strategy with earned media and narrative priorities.
• Work with Social and Community teams to translate brand narratives into high-performing social storytelling.
• Partner with Events and Partnerships teams to ensure TRON’s brand is consistently represented across US activations and sponsorships.

Qualifications

• 6–10+ years of experience in brand marketing, brand strategy, or integrated marketing, ideally in tech, fintech, Web3.
• Strong understanding of the US media and cultural landscape, with proven ability to build credibility and relevance.
• Demonstrated success leading brand campaigns from strategy to execution with measurable outcomes.
• Excellent writing and editing skills in English (brand narrative, messaging, campaign copy).
• Strong cross-functional leadership and stakeholder management skills; comfortable working with senior leadership.
• Ability to operate in fast-paced environments with high ambiguity and rapid iteration.

Preferred Qualifications

• Experience with blockchain, stablecoins, payments, or financial infrastructure branding.
• Familiarity with institutional messaging and compliance‑aware communications.
• Experience managing agencies (creative, brand, design, production) and freelancers.
• Global brand experience and comfort working across time zones and cultures.