Sr. Brand Manager, Pringles

Mars Incorporated in; Chicago (IL); Hybrid; USD 154,000 - 211,000; Full time

Job summary

Mars is seeking a Sr. Brand Manager for Pringles to lead strategic brand initiatives and drive long-term growth for a iconic salty snack brand.

The role requires strong business acumen, GM mindset, and a track record in portfolio strategy and cross-functional leadership. You will collaborate with Sales, Finance, Insights, and R&D teams, build annual and long-range brand plans, and translate insights into growth strategies that boost household penetration and profitability.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, Finance, Analytics, or related field is required; MBA/graduate-level degree is a plus.
• 8+ years of progressive experience in CPG or related industry, with a GM mindset and focus on portfolio strategy, corporate strategy, and/or business consultancy.
• Excellent business and financial acumen, including experience managing P&L drivers, budgets, forecasts, business cases, and performance dashboards.
• Consumer-first orientation, passion for building iconic brands, and ability to translate cultural and category trends into growth-driving action.
• Strong strategic marketing capability, including experience developing brand strategy, integrated marketing plans, creative briefs, and commercial growth plans.
• Strong communication, storytelling, and presentation skills, with the ability to simplify complex information and influence leadership decisions.
• Proven ability to lead and influence cross-functional teams and external agency partners in a fast-paced, collaborative stakeholder environment.

Responsibilities

• Acting as a strategic thought leader on Pringles to help define problems and build timely solutions that drive business growth.
• Lead development and execution of annual and long-range brand plans for Pringles, ensuring clear linkage between brand ambition, consumer needs, portfolio priorities, and business objectives.
• Translate data and insights into strategic choices that drive household penetration, purchase occasions, share growth, profitability, and long-term brand health.
• Champion deep understanding of the Pringles brand’s target audiences, snacking occasions, category dynamics, and cultural growth spaces.
• Develop integrated marketing strategies and briefs that connect brand positioning, product benefits, and cultural relevance across consumer touchpoints.
• Partner with Sales, Finance, Insights, Category Strategy, R&D, Supply Chain, Shopper, Omni, Media, PR, Legal, and agency partners to align the organization behind the brand growth agenda.
• Influence senior stakeholders through clear storytelling, sound business judgment, and fact-based recommendations.

Skills

Strategic mindset

Business acumen

Marketing experience

Cross-functional leadership

Communication & storytelling

Presentation skills

Agency collaboration

Education

Bachelor’s degree in Business or related field

MBA preferred

Job description

Job Description:

Exciting opportunity with Mars!

Do you possess a strategic mindset and solid business acumen, combined with strong marketing experience and exceptional communication abilities? Are you passionate about solving large, vital business questions to drive long-term growth for an iconic brand? This is your opportunity to potentially step into the Sr. Brand Manager, Pringles role with Mars Snacking! You will be working closely with cross-functional teams, external agencies, and senior leadership with the goal of driving growth for one of the top salty snack brands. This full-time position will be primarily on site in Chicago, IL (with a hybrid work schedule).

What are we looking for?

• Bachelor’s degree in Business, Consulting, Marketing, Economics, Finance, Analytics, or related field is required; MBA/graduate-level degree is a plus.
• 8+ years of progressive experience in CPG or related industry, with a GM mindset and focus on portfolio strategy, corporate strategy, and/or business consultancy is needed.
• Excellent business and financial acumen, including experience managing P&L drivers, budgets, forecasts, business cases, and performance dashboards.
• Consumer-first orientation, passion for building iconic brands, and ability to translate cultural and category trends into growth-driving action.
• Strong strategic marketing capability, including experience developing brand strategy, integrated marketing plans, creative briefs, and commercial growth plans.
• Strong communication, storytelling, and presentation skills, with the ability to simplify complex information and influence leadership decisions.
• Proven ability to lead and influence cross-functional teams and external agency partners in a fast-paced, collaborative stakeholder environment.

What will be your key responsibilities?

• Acting as a strategic thought leader on Pringles to help define problems and build timely solutions that drive business growth.
• Lead development and execution of annual and long-range brand plans for Pringles, ensuring clear linkage between brand ambition, consumer needs, portfolio priorities, and business objectives.
• Translate data and insights into strategic choices that drive household penetration, purchase occasions, share growth, profitability, and long-term brand health.
• Champion deep understanding of the Pringles brand’s target audiences, snacking occasions, category dynamics, and cultural growth spaces.
• Develop integrated marketing strategies and briefs that connect brand positioning, product benefits, and cultural relevance across consumer touchpoints.
• Partner with Sales, Finance, Insights, Category Strategy, R&D, Supply Chain, Shopper, Omni, Media, PR, Legal, and agency partners to align the organization behind the brand growth agenda.
• Influence senior stakeholders through clear storytelling, sound business judgment, and fact-based recommendations.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• A strong focus on learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience.The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits.Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range shown is applicable to all US locations listed within the job posting:USD 153,600.00 - USD 211,200.00