Customer Marketing Analyst, Pringles

mars; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

Mars is seeking a Trade Promotion Analyst to execute customer investment strategies by evaluating promotion tactics and building optimization recommendations. You will leverage syndicated data to develop selling stories and support stakeholders in shifting investments for better revenue across customers, consumers, and the business.

You will collaborate with Trade Promotion Managers to drive profitable growth, with strong emphasis on data analysis, insights translation, and strategic discussions

Qualifications

• 1+ years of professional experience in Fast Moving Consumer Goods with multi-functional teams.
• Strong ability to turn insights into actionable opportunities for clients.
• Familiarity with retail merchandising and in-store execution tactics is a plus.

Responsibilities

• Identify and evaluate promotion optimization opportunities.
• Partner with Trade Promotion Managers and Team Lead to drive profitable sales and share growth in the U.S. for assigned channel.
• Execute complex analyses to support channel- and customer-level promotional strategies that meet sales, share, and profitability objectives.
• Facilitate strategic discussions with Sales Directors and retailers to evaluate tradeoffs and commercialize opportunities.

Skills

Cross-functional collaboration

Data-driven decision making

Insights to opportunities

Promotions optimization

Education

Professional Degree in Business, Economics, Administration or equivalent

Tools

Excel

PowerPoint

Tableau

Power BI

SAP

Job description

Job Description:

This role is responsible for the execution of customer investment strategy through the evaluation of trade promotion tactics and building optimization recommendations.

This role will leverage existing shopper/consumer insights on price & promotions assigned per customer/channel to deliver selling stories for optimization activities.

The purpose for this position is to support our stakeholders on gaining better understanding on how they invest today and where they need to shift investments tomorrow in order to deliver better revenue for customers, consumers, and the business.

What are we looking for?

• Professional Degree in Business, Economics, Administration or equivalent.
• 1+Years professional experience working with leading multi- functional teams for Fast Moving Consumer Good Industries
• Familiarity with customer base and working knowledge of retail merchandising and in store execution tactics is a nice to have.
• Strong knowledge of syndicated data (e.g. IRI, Nielsen) and its nuances
• Must be skilled with turning insights into opportunities & translating them into actionable.
• Technical knowledge skills (e.g., Excel, PowerPoint, Tableau, Power BI, SAP knowledge would be a nice to have).
• Availability to travel 20% of time is needed.

What will be your key responsibilities?

• Identify and evaluate promotion optimization opportunities
• Partner with Trade Promotion Managers and Team Lead, to drive profitable sales and share growth across the U.S. for assigned channel
• Execute complex and comprehensive analyses to support the development of channel-level and customer-level promotional strategies that achieve sales, share, and profitability objectives
• facilitate strategic conversations with internal Sales Directors and retailers (including customer reviews and top to top meetings) to evaluate tradeoffs and commercialize opportunities

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• A strong focus on learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.
• The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range listed is applicable to IL:USD 0.00 - USD 0.00