Sr. Brand Manager, Beverage Growth Channels

Ocean Spray Cranberries; Boston (MA); Hybrid; USD 90,000 - 120,000; Full time

Job summary

A leading company in the food and beverage industry is seeking a Sr. Brand Manager for Beverage Growth Channels. This hybrid role involves developing marketing strategies, managing channel activities, and collaborating with teams to drive growth. Ideal candidates have strong analytical and communication skills, along with a Bachelor's degree and significant experience in brand management.

Benefits

Comprehensive insurance from Day 1

Retirement plans with company match

Tuition assistance

Employee discounts

Qualifications

• 5+ years of experience in CPG brand management or strategic marketing consulting.
• Experience with P&L management is advantageous.

Responsibilities

• Develop annual marketing strategies to meet growth targets across channels.
• Lead cross-functional teams for product launches and initiatives.
• Monitor competitive activity and recommend strategic actions.

Skills

Analytical Skills

Presentation Skills

Interpersonal Skills

Communication Skills

Education

Bachelor’s Degree

MBA

Job description

Sr. Brand Manager, Beverage Growth Channels

Join to apply for the Sr. Brand Manager, Beverage Growth Channels role at Ocean Spray Cranberries.

Ocean Spray is hiring for a Sr. Brand Manager, Beverage Growth Channels! We’re a team of farmers, thinkers, creators, and doers. As a farmer-owned co-op, everyone contributes to our success. Founded by three maverick farmers, we have been forging our own path ever since.

Position Location: We offer flexibility! This is a hybrid role based at our headquarters in Lakeville, MA, or our Seaport Boston, MA location, with Mondays & Fridays remote.

The Beverage Brand Marketing Team at Ocean Spray is passionate about building demand for the simple, honest goodness of cranberries, promoting vibrant, healthy lives for consumers and farmers. We seek an energetic, curious marketer who can immediately contribute and drive results.

We are looking for a Senior Brand Manager to lead Growth Channels for our Beverages business. This entrepreneurial team focuses on new initiatives across various consumer touchpoints. Under the guidance of the Director, you will develop and execute annual marketing plans that foster profitable growth. Responsibilities include managing channel strategies, innovation, promotions, trade activities, and P&L oversight. You will also oversee daily operations and collaborate with Associate Brand Managers to support sales objectives. Creativity, communication, and business acumen are essential for success.

A Day in the Life...

• Develop annual marketing strategies to meet growth targets across channels.
• Mentor and develop marketing personnel through coaching and feedback.
• Create channel-specific marketing programs to generate demand.
• Monitor competitive activity and recommend strategic actions.
• Drive commercialization strategies for new product launches.
• Provide insights for the development of the Long-Range Plan (LRP).
• Lead the creation of business updates, marketing plans, and sales materials.
• Own and monitor channel forecasts within demand planning processes.
• Lead cross-functional teams for product launches and initiatives.
• Partner with Sales and external stakeholders to support business growth.

What We Are Looking For

• Bachelor’s Degree required; MBA preferred.
• 5+ years of experience in CPG brand management or strategic marketing consulting; Channel marketing experience is a plus.
• Strong analytical skills to connect strategies with execution.
• Ability to work independently and solve problems leveraging support functions.
• Excellent presentation skills for diverse audiences.
• Effective interpersonal and communication skills, with influence without authority.
• Experience with P&L management is advantageous.
• Willingness to travel approximately 10%.

Education

• Bachelor’s or university degree required.
• Master’s degree preferred.

Work Experience

• Minimum of 7 years of relevant experience.

Benefits

• Comprehensive insurance from Day 1, including health, dental, vision, and wellness programs.
• Retirement plans with company match, bonuses, flexible scheduling, paid time off, holidays, and career growth opportunities.
• Tuition assistance, employee development resources, family support programs, and various wellness reimbursements.
• Employee discounts, appreciation events, charitable giving, and more.

Who We Are

We are a cooperative owned by 700 family farmers, dedicated to producing innovative products that delight consumers and support our farmers. Our core values include a grower mindset, sustainable results, integrity, and inclusive teamwork.

All qualified applicants will receive consideration regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Additional Details

• Seniority Level: Mid-Senior level
• Employment Type: Full-time
• Job Function: Marketing and Sales
• Industry: Food and Beverage Services