Sr. Brand Manager

24 Seven Talent; Detroit (MI); On-site; USD 95,000 - 130,000; Full time

Job summary

A leading staffing agency is seeking a Sr. Brand Manager in Detroit, MI. This role involves owning the end-to-end Go-To-Market strategy for product lines and requires strong strategic leadership blended with hands-on execution. The ideal candidate will collaborate with various teams to align customer messaging and ensure brand consistency. Additionally, the position involves monitoring market performance and making data-driven decisions to optimize campaigns.

Qualifications

• Experience in managing Go-To-Market strategies for product lines.
• Ability to blend strategic leadership with hands-on execution.
• Strong understanding of customer personas and market dynamics.

Responsibilities

• Design, launch, and optimize GTM programs for product lines.
• Collaborate with internal teams and agencies to align messaging.
• Analyze Net Sales and return on ad spend by product line.

Skills

Strategic leadership

Brand stewardship

Campaign management

Cross-functional collaboration

Job description

Our client is looking to bring on a Sr. Brand Manager in Detroit, MI. The Brand Director owns the end-to-end Go-To-Market (GTM) strategy for assigned product lines, integrating product positioning, pricing strategy, creative execution, and brand stewardship.

This role partners closely with agency teams and internal stakeholders to define the customer, craft the story, align messaging, and ensure execution is brand-consistent across marketing and sales. The Brand Director blends strategic leadership with hands-on execution, ensuring campaigns not only reach the right audiences—but convert efficiently, profitably, and consistently.

Type: Full-time (40 hours/week)

Schedule: Monday–Friday, 8:00am–5:00pm (some evenings/weekends as needed)

Travel: Occasional local and statewide travel

What You’ll Do

End-to-End GTM Ownership

• Design, launch, and continuously optimize GTM programs across assigned product lines, including creative strategy, pricing approach, and campaign architecture

Cross-Functional Collaboration

• Partner with agencies and internal teams to align segmentation, positioning, media mix, and creative execution
• Collaborate on concept development and manage a dynamic creative calendar, including seasonal and offer-driven initiatives
• Build a deep understanding of customer personas, behaviors, and motivations
• Identify and translate product features and benefits that resonate by market

Market & Branch Strategy

• Determine the right product mix by market or branch
• Prioritize marketing investment based on ROAS, Net Sales Lead Issued, and competitive landscape
• Partner with marketing to equip the sales organization with tools and materials needed to win in-home with customers
• Monitor competitor pricing, messaging, and strategy
• Use insights to sharpen positioning and maintain category leadership

Performance Measurement & Optimization

• Collaborate with analytics to measure Net Sales and ROAS by product line
• Identify opportunities for continuous improvement

Budget Management

• Partner with the CMO on forecasting
• Track and report weekly budget performance and execution