Sr. Behavioral Scientist

Florida Blue Group; Northern (KY); Hybrid; USD 109,000 - 178,000; Full time

Benefits offered by this job

Medical & vision insurance

Life & disability benefits

Paid time off

Retirement plan with match

Holidays & wellness days

Voluntary benefits

Job summary

Florida Blue is seeking a Senior Behavioral Scientist to translate evidence-based behavioral science into measurable business outcomes. You will partner with senior leadership and product teams to boost member engagement, improve health outcomes, and drive smarter decisions across the enterprise.

You will design and lead research studies, analyze behavioral data, consult on interventions, and scale solutions that matter.

Qualifications

• 5+ years related work experience in behavioral science, experimental research, or related field.
• Master’s degree required; Advanced degree in behavioral science, decision science, data science, experimental economics, psychology, social science, or related field.
• Experience designing and conducting experiments in lab or field settings, including randomized controlled trials, A/B tests, and quasi-experimental designs.
• Strong quantitative and analytical skills, including experience with statistical modeling, computational methods and using statistical / analytical tools (R, Python or equivalent).
• Strong communication skills with ability to translate complex research into clear, actionable insights for both technical and non-technical audiences.
• PhD in a related field (preferred).
• Experience in healthcare or related sectors (preferred).

Responsibilities

• Partner with senior executives and cross-functional teams to identify high-impact opportunities where behavioral science can advance core business priorities
• Consult with stakeholders on business challenges, applying behavioral insights to improve decision-making, adoption, engagement, member experience, affordability, and health outcomes
• Support enterprise transformation and change management efforts, including the adoption and ethical implementation of AI and emerging technologies
• Develop frameworks and playbooks that make behavioral science accessible and actionable across the organization
• Conduct literature review and analyze qualitative/quantitative data to uncover behavioral patterns, decision-making barriers, and opportunities for improvement
• Design and lead experiments: randomized controlled trials, A/B tests, quasi-experimental studies, and field experiments
• Develop behaviorally informed interventions including messaging and engagement strategies, incentive designs, and digital experience enhancements
• Diagnose behavioral barriers to technology adoption and design solutions to improve uptake
• Partner with product, analytics, operations, and business teams to implement, test, refine, and scale solutions
• Own measurement and evaluation frameworks to assess impact and build the evidence base for what works

Skills

Quantitative analysis

Experimental design

Statistical modeling

R

Python

Communication

Behavioral science

Education

Master’s degree in related field

PhD preferred

Job description

We're looking for a Senior Behavioral Scientist who can translate evidence-based behavioral science into real business impact. In this role, you'll work directly with senior leadership and product teams to solve critical problems including increasing member engagement, improving health outcomes, and driving smarter decision-making across the enterprise. You'll design and lead research studies, analyze behavioral data, consult on and build interventions, and scale solutions that matter. This is ideal for someone who gets excited about both rigorous science and practical implementation, and who wants to help shape how a major healthcare organization thinks about and applies behavioral insights.

What You Will Be Doing

Enterprise Behavioral Strategy & Consulting

• Partner with senior executives and cross-functional teams to identify high-impact opportunities where behavioral science can advance core business priorities

• Consult with stakeholders on business challenges, applying behavioral insights to improve decision-making, adoption, engagement, member experience, affordability, and health outcomes

• Support enterprise transformation and change management efforts, including the adoption and ethical implementation of AI and emerging technologies

• Develop frameworks and playbooks that make behavioral science accessible and actionable across the organization

Behavioral Research, Experimentation & Intervention Design

• Conduct literature review and analyze qualitative/quantitative data to uncover behavioral patterns, decision-making barriers, and opportunities for improvement

• Design and lead experiments: randomized controlled trials, A/B tests, quasi-experimental studies, and field experiments

• Develop behaviorally informed interventions including messaging and engagement strategies, incentive designs, and digital experience enhancements

• Diagnose behavioral barriers to technology adoption and design solutions to improve uptake

• Partner with product, analytics, operations, and business teams to implement, test, refine, and scale solutions

• Own measurement and evaluation frameworks to assess impact and build the evidence base for what works

Organizational Capability

• Build internal capability through workshops, presentations, practical frameworks, tools, and one-on-one consulting

• Stay current on emerging behavioral science research and translate findings into enterprise applications

• Represent the organization externally through conferences, publications, industry partnerships, and speaking engagements as appropriate

What We Require

• 5+ years related work experience in behavioral science, experimental research, or related field

• Related Master’s Degree required Advanced degree (Master's minimum) in behavioral science, decision science, data science, experimental economics, psychology, social science, or related field

• Experience designing and conducting experiments in lab or field settings, including randomized controlled trials, A/B tests, and quasi-experimental designs

• Strong quantitative and analytical skills, including experience with statistical modeling, computational methods and using statistical / analytical tools (R, Python or equivalent)

• Strong communication skills with ability to translate complex research into clear, actionable insights for both technical and non-technical audiences

What We Prefer

• PhD in a related field

• Experience in one or more core industry sectors, preferably healthcare Demonstrated ability to balance multiple simultaneous projects and competing priorities

• Experience building organizational capability and training teams on behavioral methods We'll be impressed if you have: A track record of seeing research through to implementation; you don't just publish findings, you help teams act on them

• Genuine intellectual curiosity about how and why people make the decisions they do Comfort working with senior leaders and diverse stakeholder groups (clinicians, operations teams, product managers, executives)

• A collaborative mindset; you'll be working across teams, not in isolation The ability to balance scientific rigor with practical constraints and business realities

• A growth mindset and genuine interest in building new skills in data science, behavioral science, and technology

General Physical Demands

• Exerting up to 10 pounds of force occasionally to move objects.

• Jobs are sedentary if traversing activities are required only occasionally.

• Must be able to occasionally travel to multiple locations for work (i.e. travel to attend meetings, events, conferences).

What We Offer

As a Florida Blue employee, you will be at the heart of GuideWell’s vision – to lead the nation in transforming health through compassionate, connected, and technology-enabled care that delivers personalized value and empowered living.
To support your wellbeing, comprehensive benefits are offered. As an employee, you will have access to:

• Medical, dental, vision, life and global travel health insurance
• Income protection benefits: life insurance, short- and long-term disability programs
• Leave programs to support personal circumstances
• Retirement Savings Plan including employer match
• Paid time off, volunteer time off, 10 holidays and 2 well-being days
• Additional voluntary benefits available; and comprehensive wellness program

Employee benefits are designed to align with federal and state employment laws. Benefits may vary based on the state in which work is performed. Benefits for intern, part-time and seasonal employees may differ.
To support your financial wellbeing, we offer competitive pay as well as opportunities for incentive or commission compensation. We also conduct regular annual reviews with pay for performance considerations for base pay increases.

Typical Annualized Offer/Hiring Range:

$109,300 - $136,600
Annualized Salary Range: $109,300 - $177,600
Final pay will be determined with consideration of market competitiveness, internal equity, and the job-related knowledge, skills, training, and experience you bring.

We are an Equal Employment Opportunity employer committed to cultivating a work experience where everyone feels like they belong and can perform at their best in pursuit of our mission. All qualified applicants will receive consideration for employment.