Sr. Associate, Paid Search

Adelphi Group; New York (NY); On-site; USD 70,000 - 75,000; Full time

Job summary

Omnicom in New York hires a SEM/PPC specialist to develop, optimize, and maintain client paid search campaigns. You will analyze data and generate insights weekly, bi-weekly, monthly, and ad-hoc as needed, while using SA360 for tracking and optimization.

Ideal candidates have 2+ years in SEM/PPC, agency experience preferred, with strong Excel, writing, and communication skills. The role requires collaboration with the team and leadership to drive client success.

Qualifications

• Proven SEM/PPC experience; agency setting preferred.
• Advanced Excel skills.
• Strong time management and multitasking abilities.
• Excellent writing and communication skills.
• Experience with SA360, Google Ads, Microsoft Ads.
• Ability to translate client goals into media strategy.
• Keyword research, ad copywriting, landing page optimization, and bid management expertise.

Responsibilities

• Develop, optimize, and maintain paid search campaigns.
• Analyze and report data regularly and develop insights.
• Familiarity with tracking vendors like SA360.
• Test across campaign variables to gain insights.
• Support team leadership and strategic initiatives.
• Maintain campaigns to meet benchmarks.

Skills

Excel

Time management

Writing

Communication

Data analysis

SEM knowledge

Bid management tools

Google Ads

Microsoft Ads

Client communication

Tools

SA360

Google Ads

Microsoft Ads

Job description

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Performance Media

Job Description

Responsibilities

• Developing, optimizing, and maintaining paid search campaigns for clients
• Analyzing & reporting data on a weekly/bi-weekly/monthly & ad-hoc basis. Developing or QAing performance insights
• Familiarity with 3rd-party tracking vendors (SA360)
• Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing
• Supporting the team leadership and contribute to higher-level strategic initiatives.
• Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis

Required Skills & Experience

• Extensive knowledge of Microsoft Excel
• Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical
• Excellent writing and communication skills Excellent quantitative and qualitative analysis skills
• Strong working understanding of the SEM industry, including major players and supporting technology (bid management tools (SA360), Google Ads, and Microsoft Ads)
• Ability to effectively communicate processes and tactics to clients, peers, and junior members of search team
• Proven ability to understand high-level client goals and how they translate into media strategy when applied via online technologies
• Firm grasp of how to test marketing tactics and achieve performance metrics
• Expert ability in keyword research, ad copywriting, landing page optimization, and bid management

Desired Skills & Experience

• 2+ years experience in SEM/PPC , preferably with agencies, including experience in social media, web analytics, and SEO a big plus
• Experience working on large PPC accounts with large budgets preferred
• Technical background a plus (conversion tagging, FTP, HTML, etc.)
  

$70K-$75K

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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