Media Sr Analyst

Citi; New York (NY); On-site; USD 99,000 - 148,000; Full time

Job summary

Citi in New York is seeking a seasoned Marketing Lead to develop integrated campaigns, oversee multiple agencies, and drive cross-channel execution. You will guide messaging, collaborate with internal teams, and ensure compliant, consumer-focused campaigns across social, PR, product, and digital touchpoints.

The role requires 5–8 years in branding, marketing or analytics, with a passion for advertising and a degree in a relevant field. This is a full-time position based in New York, NY.

Qualifications

• 5-8 years of experience in branding, marketing or analytics.
• Passionate about advertising and marketing and curious about new developments in the industry.

Responsibilities

• Develop integrated media campaigns from inception to execution across multiple agencies.
• Drive cross-channel integration and ensure consistent messaging across paid channels and Citi properties.
• Manage legal and product review process for media creative to ensure clarity and transparency for consumers.
• Partner with internal teams to manage expectations and add value while solving issues.
• Provide guidance on messaging, media guidelines, imagery, and consistency within Citi's media system.

Skills

Branding

Marketing

Analytics

Advertising

Education

Bachelor's degree

Job description

Responsibilities

• Develop integrated media campaigns from inception to execution, including day to day management of multiple agencies and strategic oversight. Develop consumer focused and insight driven briefs and lead integrated agency briefing sessions.
• Drive successful integration of campaigns across all marketing channels/touchpoints, ensure message is effectively executed across multiple paid channels and citi properties. Manage cross functional teams in social, Public Relations, product, media, digital to ensure seamless integration
• Manage legal and product review process for all media creative while ensuring creative is clear, transparent and meaningful to consumers.
• Effectively partner with internal business teams to manage expectations, solve for issues that may arise and consistently add value.
• Provide guidance to internal business partners in the development of marketing materials, including providing a point of view on messaging, as well as guidance on media guidelines , imagery and ensuring consistency within Citi's mediaing system.
• Partner with and leverage research team to understand consumer insights for brief development and learn from media research as a way to consistently enhance campaigns.
• Manage day-to-day relationship with our agencies and provide direction that is clear and based on concrete rationale.
• Proactively solve issues to ensure consistently breakthrough, relevant, consumer-centered creative.
• Take ownership over competitive insights for your products/services – ensure working team is aware of new campaigns and implications for Citi.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

• 5-8 years of experience in branding, marketing or analytics
• Passionate about advertising and marketing and curious about new developments in the industry

Education

• Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group

Marketing

Job Family

Advertising, Branding and Media

Time Type

Full time

Primary Location

New York New York United States

Primary Location Full Time Salary Range

$98,960.00 - $148,440.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date

Oct 20, 2026

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

Illinois residents – AI Notice and Right

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