Sr. Associate, Marketing

NACD (National Association of Corporate Directors); Arlington (VA); Hybrid; USD 70,000 - 78,000; Full time

Job summary

NACD (National Association of Corporate Directors) is seeking a Senior Marketing Associate to lead integrated marketing campaigns for events, education products and member services. You will plan, execute and optimize efforts, craft compelling messaging, and collaborate across teams to maximize attendance and revenue.

The role involves managing timelines and budgets, updating web content, and coordinating with external vendors, while travel to events is required as needed.

Qualifications

• Bachelor's degree in marketing, advertising, communications, or business and 3+ years in marketing or communications.
• Experience with creative design agencies, in-house or third-party.
• Proficient in Word, Excel and PowerPoint; basic CMS/HTML knowledge.
• Working knowledge of Google Analytics for tracking campaign results.

Responsibilities

• Plan, execute and optimize campaigns for NACD events, education products and services.
• Craft messaging and copy to generate high-quality leads and conversions.
• Collaborate with content, design and events teams for integrated campaigns.
• Develop timelines, manage budgets, and coordinate external vendors.
• Update event and product web pages and monitor campaign performance.

Skills

Campaign planning

Copywriting

Lead generation

Analytics

Project management

Vendor management

HTML basics

CMS basics

Microsoft Word

Excel

PowerPoint

Education

Bachelor's degree in marketing

Tools

CMS platforms

HTML

Word processing

Excel

PowerPoint

Google Analytics

Job description

This is a \"hybrid\" role. The selected candidate will work in the Arlington, VA office (Tuesdays-Thursdays).

Summary

Are you a results-driven marketer looking for a new challenge? We are seeking a dynamic Senior Marketing Associate to join our team to help us bring to life the multifaceted range of products, services, and events NACD proudly offers. This position will play a key role in planning, executing, and optimizing integrated marketing campaigns to increase engagement and drive revenue for NACD events (in-person and virtual), education products, and member services. You will work closely with cross-functional teams to develop marketing strategies that increase awareness, meet or exceed event attendance goals, and maximize the impact of our educational offerings and programs.

• Develops, plans and executes strategic marketing campaigns for NACD events, education products and services, including defining target audience segments, crafting key messaging, and reporting on campaign performance.
• Composes compelling copy and provides creative vision for planned marketing initiatives with a focus on generating quality leads and driving conversions through website, e-mail, direct mail, print advertising, social media, and other digital marketing tactics.
• Proactively identifies and recommends opportunities to enhance the membership value, elevate the NACD brand, and increase member engagement among our events and variety of products and services.
• Assesses tracking and reporting of marketing campaign results to determine challenges and successes.
• Identifies trends and solutions to adjust marketing plans and deliverables as necessary.
• Collaborates cross-functionally with other NACD teams, including content, design, and events teams, to ensure a cohesive and integrated marketing approach.
• Responsible for developing project timelines, ensuring deliverables are completed on time and within budget.
• Composes and manages content updates for events and product-related web pages.
• Manages outside vendors on marketing deliverables, including the creative direction, proof approvals, and shipping of on-site materials and signage.
• Travels to events as needed and interacts with NACD members, external partners, and NACD Chapter teams.
• Performs other duties as assigned to support ongoing product marketing team initiatives.

Education/Qualifications

A bachelor's degree in marketing, advertising, communications, or business and at least three years of experience in marketing or communications is required. Must have experience with creative design agencies, whether in-house or third-party, and a firm understanding of the conceptual and creative phase of a marketing campaign. Must be proficient in Microsoft Word, Excel, and PowerPoint and possess basic knowledge of content management systems and HTML. Working knowledge of Google Analytics for tracking and reporting campaign results is preferred.

Must exhibit a passion for excellence that helps to elevate the NACD brand, and the ability to meet or exceed goals, metrics, and objectives and to raise the standard of excellence, both among colleagues and among our members. Exceptional written and oral communication skills; sharp attention to detail; exceptional creativity; strong leadership combined with a collaborative work ethic; excellent project management skills and experience with quality control; exemplary interpersonal skills and problem-solving capabilities; strategic-thinking ability; and exceptional organizational skills is required. Must possess insight into segment, target, and position services and product value, combined with a passion to create demand and drive revenue.

Experience with corporate governance and experience communicating with corporate boardroom directors and C-level executives is highly desirable.

This position description summarizes the main duties of the job. It neither prescribes nor restricts the exact tasks that may be required to carry out these duties. This document should not be construed in any way to represent a contract of employment. Management reserves the right to review and revise this document at any time.

The salary/hourly range for this position is $70,000-$78,000 plus bonus potential. Compensation is based on several factors including but not limited to education, work experience, certifications, etc.