Director of Marketing

Premium Service Brands; Charlottesville (VA); Híbrido; USD 100.000 - 120.000; Jornada completa

Descripción de la vacante

Premium Service Brands in Charlottesville, VA, seeks a Director of Marketing to lead national campaigns, optimize assets, and drive brand compliance across a multi-brand portfolio.

You will manage vendor relationships, coordinate cross-functional activities, and monitor performance to deliver measurable marketing value while scaling national priorities across brands.

Formación

• 7+ years of progressive marketing experience in a multi-brand or franchise setting.
• Proven track record leading integrated marketing campaigns.
• Strong knowledge of brand marketing, social media, email marketing, and operations.

Responsabilidades

• Lead execution of national marketing campaigns across the Premium Service Brands portfolio.
• Oversee social media planning and amplification across corporate and brand channels.
• Develop and maintain national marketing assets and ensure brand compliance.
• Identify and implement improvements to marketing systems, tools, and workflows.
• Manage marketing vendor relationships and coordinate with partners.
• Support training and onboarding of new owners within Field Marketing.
• Monitor KPIs and translate performance into actionable recommendations.

Conocimientos

Marketing leadership

Campaign management

Vendor management

Cross-functional collaboration

Analytics & KPI interpretation

Social media strategy

Descripción del empleo

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Director of Marketing

Full Time Premium Service Brands LLC, Charlottesville, VA, US 1 Attachments

10 days ago Requisition ID: 1017

Salary Range: $100,000.00 To $120,000.00 Annually

Director of Brand Marketing

Reports to: Head of Marketing Location: Charlottesville, VA Role Type: Marketing Leadership Travel: As required

Position Summary

The Director of Marketing leads the execution and optimization of national marketing programs across the Premium Service Brands portfolio, with primary responsibility for three core National Advertising Fund (NAF) areas: National Brand Awareness & Campaigns, Marketing Assets & Brand Compliance, and Marketing Systems, Tools & Platforms.

Working closely with the Head of Marketing, this role translates national marketing strategy into coordinated campaigns, assets, programs, and operational improvements across brands. The Director also manages assigned vendor relationships, supports cross-functional execution, monitors performance, and helps ensure national marketing priorities are delivered consistently, efficiently, and measurably.

Key Responsibilities

National Brand Awareness & Campaigns: Lead execution of monthly and quarterly national marketing initiatives, including social media, promotional email, seasonal campaigns, direct mail, and other brand-wide programs. Participate in Brand Calls and provide regular updates on campaign performance, upcoming initiatives, and opportunities for optimization.

Social Media & Brand Amplification: Oversee national social media planning and execution across appropriate corporate and brand channels. Amplify company news, PR/media placements, campaign activity, and other brand-building opportunities through social content.

Marketing Assets & Brand Compliance: Lead development and maintenance of national marketing assets and collateral, including seasonal, geographic, promotional, and brand-specific creative. Ensure materials align with established brand standards and partner with cross-functional teams to resolve marketing-related compliance issues.

Systems, Tools & Platforms: Identify opportunities to improve NAF-supported marketing systems, tools, platforms, and workflows. Partner with internal teams and vendors to implement improvements, establish appropriate tracking, and increase efficiency, scalability, adoption, and performance.

Vendor & Partner Management: Manage assigned marketing vendor relationships, monitor performance against expectations, and address opportunities or concerns. Support the Head of Marketing in evaluating potential partners and coordinating vendor education and Fireside Chats.

Marketing Training: Present assigned marketing curriculum during OXP and maintain training content as programs and resources evolve. Support development of the post-OXP 90-day marketing program and transition of new owners to the Field Marketing team for ongoing owner enablement.

Strategic Initiatives & Team Execution: Support the Head of Marketing on key national initiatives, including Nesto, by coordinating assigned marketing resources, deliverables, timelines, and reporting. Help maintain accountability across team priorities and elevate risks, resource needs, or strategic decisions as appropriate.

Performance & Optimization: Monitor program, campaign, platform, and vendor KPIs; identify trends and opportunities; and recommend improvements to marketing performance, processes, and execution.

Cross-Functional Collaboration: Partner with Brand Leadership, Field Marketing, Operations, Creative, vendors, and other stakeholders to ensure national marketing initiatives are aligned and executed effectively. Support major events and other departmental priorities as needed.

Ideal Candidate

7+ years of progressive marketing experience, preferably within a franchise, multi-brand, or multi-location organization

Demonstrated experience leading integrated marketing campaigns and complex cross-functional initiatives

Strong understanding of brand marketing, social media, email marketing, creative development, and marketing operations

Experience managing vendors, agencies, marketing platforms, and multiple concurrent programs

Strong project and program management skills with demonstrated ability to drive execution and accountability

Analytical mindset with the ability to evaluate KPIs and translate performance into actionable recommendations

Excellent communication, presentation, collaboration, and relationship-management skills

Ability to balance strategic thinking with hands-on operational leadership

Highly organized and comfortable managing multiple brands, stakeholders, priorities, and deadlines

What Success Looks Like

Success means national marketing programs are executed consistently and on time, NAF-supported campaigns and resources deliver measurable value, brand standards are maintained, marketing systems and vendors perform effectively, and national marketing priorities translate into scalable execution across the portfolio.