Sr. Associate, Dasher Retention Marketing

DoorDash USA; United States; Remote; USD 83,000 - 122,000; Full time

Benefits offered by this job

401(k) with employer matching

16 weeks paid parental leave

Wellness benefits

Commuter benefits match

Paid time off & paid sick leave

Medical, dental, and vision benefits

11 paid holidays

Disability and basic life insurance

Family‑forming assistance

Mental health program

Job summary

DoorDash, Inc. is seeking a strategic lifecycle marketer to own CRM strategy for Dashers, building end‑to‑end retention campaigns across email, push, in‑app messaging, and SMS. You’ll manage segmentation, QA, and post‑campaign analysis, partnering with Product, Data Science, and Marketing to drive engagement and loyalty.

The role emphasizes experimentation, cross‑functional collaboration, and leveraging AI tools to speed up experimentation and impact.

Qualifications

• 4+ years of experience in CRM, email, or lifecycle marketing.
• Experience with ESPs and marketing automation platforms (Braze, Iterable, SFMC, Customer.io).
• Ownership of end-to-end lifecycle or retention strategy and execution.

Responsibilities

• Own end-to-end campaign strategy, development, and build across channels (email, push, in‑app, SMS).
• Design and build campaigns with segmentation, QA, launch, and post‑campaign analysis.
• Collaborate cross‑functionally with Product, Engineering, Data Science, Marketing, and Strategy teams.
• Analyze performance and iterate to improve retention strategy.

Education

Bachelor's degree or equivalent experience

Tools

Braze

Iterable

Salesforce Marketing Cloud

Customer.io

SQL

Job description

New York, NY; San Francisco, CA; Seattle, WA; Los Angeles, CA; Sunnyvale, CA; Chicago, IL; Austin, TX; Denver, CO; Atlanta, GA; Miami, FL; Boston, MA; Washington, DC

About the Team

DoorDash's mission is to grow and empower local economies. The Dasher Retention Marketing team is responsible for building lasting relationships with our Dasher community through personalized, scalable, cross-channel experiences that drive engagement, satisfaction, and long-term retention. We connect Dashers with the right message at the right moment across their lifecycle — from onboarding and activation through re‑engagement and loyalty — using CRM channels including email, push, in‑app messaging, and SMS.

About the Role

We are looking for a strategic, creative, and execution‑oriented lifecycle marketer to join the Dasher Retention Marketing team as a Senior Associate. In this role, you will own CRM strategy, development, and build end‑to‑end across the Dasher lifecycle — from defining the retention strategy for a workstream, to designing and building the campaigns that bring it to life, to analyzing results and iterating.

You will be responsible for developing integrated retention strategies that maximize Dasher engagement and satisfaction, while owning the technical execution — segmentation, build, QA, and launch — that brings those strategies to market. The ideal candidate can think big picture about retention strategy in one moment and dive into the weeds of campaign build, QA, and reporting in the next.

You're excited about this opportunity because you will…

• Own end‑to‑end campaign strategy, development, and build — define the retention strategy for key workstreams on the Dasher retention team, then design and build the lifecycle programs that execute it across email, push, in‑app messaging, and SMS channels.
• Design and build end‑to‑end campaigns with an emphasis on experimentation — manage audience segmentation, targeting, creative briefing and production, QA, launch, and post‑campaign analysis within Braze and other internal tools.
• Partner cross‑functionally — collaborate with Product, Engineering, Data Science, Integrated Marketing, and Strategy & Operations teams to deliver cohesive, high‑impact retention programs.
• Analyze and iterate — review campaign performance, identify trends, and make data‑informed recommendations to continuously improve retention strategy
• Connect individual projects to broader initiatives — ensure Dashers reached through individual campaigns are retained and progressed through ongoing lifecycle programs, from onboarding through resurrection.
• Stay current on best practices — monitor emerging trends in Retention Marketing and leverage your experience to uplevel the team around you.
• Expand your AI adoption and skillset — use DoorDash's robust suite of AI tools to accelerate experiment velocity and impact

We're excited about you because you have…

• 4+ years of experience in CRM, email, or lifecycle marketing
• Deep familiarity with CRM technology including ESPs and marketing automation platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud, Customer.io)
• Experience owning end‑to‑end lifecycle or retention strategy and execution, including experimentation, audience segmentation, targeting, QA, and performance analysis
• Ability to interpret data to inform campaign strategy and make thoughtful tradeoffs
• Strong written and verbal communication skills, particularly with technical teammates
• Experience collaborating cross‑functionally with creative, analytics, and product or strategy teams
• A record of business results through developing and deploying marketing strategy and campaigns across CRM channels
• Comfort navigating ambiguity and adapting plans based on performance learnings or shifting business priorities
• Basic knowledge of SQL, HTML, and data visualization platforms (e.g. Tableau, Sigma, Periscope) is a plus
• Experience with AI tools to improve campaign velocity and impact (Claude/ChatGPT, Cursor, etc) is a plus
• Bachelor's degree or equivalent experience

[EVERGREEN]
Applications for this position are accepted on an ongoing basis

Compensation

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job‑related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market‑dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well‑being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family‑forming assistance, and a mental health program, among others.

To learn more about our benefits, visit our careers page here .

See below for paid time off details:

• For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
• For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).

The national base pay range for this position within the United States, including Illinois and Colorado.

$83,000 - $122,000 USD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door‑to‑door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well‑being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non‑Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non‑binary or gender non‑conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently‑abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non‑discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.