Associate Manager, Toy Marketing, Hot Wheels RC

Mattel, Inc.; El Segundo (CA); Hybrid; USD 110,000 - 135,000; Full time

Job summary

Mattel, Inc. is seeking an Associate Manager, Toy Marketing for Hot Wheels RC Global Brand Team.

You will partner with the Senior Marketing Manager to drive product portfolio strategy, support end-to-end development, and align with Design, Packaging, Development, Finance, Brand Strategy, and regional teams to bring RC products to market. You’ll work on global brand building, analyze performance, and present insights to leadership.

Qualifications

• 2+ years relevant work experience with MBA or 5+ years without MBA.
• MBA preferred but not necessary with the right experience.
• Experience with company/product/marketing that is rooted in consumer trends.
• Innovative thinker—can think outside the box.
• Passionate about making a difference and cares about the global impact of their work.
• Thorough understanding of marketing mix and KPIs.
• Experience analyzing data and managing financials.
• Ability to synthesize data and pull insights to create recommendations.
• Strong skills presenting in front of large groups and a senior level audience.
• Highly organized, independent and detail oriented with strong follow up skills.
• Strong time management, planning and project execution skills.
• Excellent written and verbal communication skills.
• Strong interpersonal skills with the ability to build solid collaborative relationships.
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel.
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Responsibilities

• Work in collaboration with the Sr Marketing Manager to manage the product portfolio, developing business strategies, objectives and insights and managing the P&L.
• Work closely with cross-functional partners (Design, Packaging, Product Development, etc.) to help develop the product line, focusing on proper Mix Management techniques throughout the portfolio, and ensuring alignment at all key milestones.
• Own the day-to-day management of the product segment and act as point of contact for brand inquiries and dissemination of brand information.
• Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business.
• Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights.
• Communicate regularly with regional teams and lines of business to ensure needs are being met.
• Present regularly with confidence in front of large groups to drive brand strategy and products.
• Monitor key trends, brands and competitors’ performance in all markets.
• Lead global business reporting and analysis.
• Work alongside the brand marketing team to contribute to the planning and execution of global brand building activities, development of global marketing tools and development of content with internal and external groups, all through a product-focused lens.
• Work with other Mattel Global Brand teams to share plans and ‘best practices’ around the world.

Skills

Marketing strategy

Presentation skills

Data analysis

Cross-functional collaboration

Job description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity

Hot Wheels is looking for a collaborative product marketer to join the Hot Wheels RC Global Brand Team as an Associate Manager, Toy Marketing.

In this role, you’ll work in close partnership with the Toy Marketing Sr. Manager to drive the Hot Wheels RC toy business, supporting end-to-end toy portfolio strategy and product development pipeline. You’ll collaborate with cross-functional partners across Design, Packaging, Development, Finance, Brand Strategy, and regional commercial teams to bring Hot Wheels RC products to life.

An iconic brand for over 50 years, Hot Wheels partners with everyone from world class auto manufacturers, to the top entertainment franchises, to global gaming powerhouses, to the hottest car culture icons. Hot Wheels die-cast cars are sold in over 100 countries, with over 10 million cars produced a week, making it the #1 selling toy in the world!

What Your Impact Will Be

• Work in collaboration with the Sr Marketing Manager to manage the product portfolio, developing business strategies, objectives and insights and managing the P&L.
• Work closely with cross-functional partners (Design, Packaging, Product Development, etc.) to help develop the product line, focusing on proper Mix Management techniques throughout the portfolio, and ensuring alignment at all key milestones.
• Own the day-to-day management of the product segment and act as point of contact for brand inquiries and dissemination of brand information.
• Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business.
• Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights.
• Communicate regularly with regional teams and lines of business to ensure needs are being met.
• Present regularly with confidence in front of large groups to drive brand strategy and products.
• Monitor key trends, brands and competitors’ performance in all markets.
• Lead global business reporting and analysis.
• Work alongside the brand marketing team to contribute to the planning and execution of global brand building activities, development of global marketing tools and development of content with internal and external groups, all through a product-focused lens.
• Work with other Mattel Global Brand teams to share plans and ‘best practices’ around the world.

What We’re Looking For

• 2+ years relevant work experience with MBA or 5+ years without MBA
• MBA preferred but not necessary with the right experience
• Experience with company/product/marketing that is rooted in consumer trends
• Innovative thinker- can think outside the box
• Passionate about making a difference and cares about the global impact of their work
• Thorough understanding of marketing mix and KPIs
• Experience analyzing data and managing financials
• Ability to synthesize data and pull insights to create recommendations
• Strong skills presenting in front of large groups and a senior level audience
• Highly organized, independent and detail oriented with strong follow up skills
• Strong time management, planning and project execution skills
• Excellent written and verbal communication skills
• Strong interpersonal skills with the ability to build solid collaborative relationships
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

At Mattel, we are dedicated to an inclusive workplace and a culture of belonging.

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work

This role is an in-office role Monday-Thursday, and work from home on Fridays. We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

The pay range for this position is between $110,000 and $135,000 annually. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

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