Brand Manager, Soup & Broth Innovation

The Campbell's Company; Camden (NJ); On-site; USD 129,000 - 178,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Disability insurance

AD&D and life insurance

401(k) with company match

Unlimited sick time and PTO

Job summary

Campbell's is seeking a Brand Manager – Soup & Broth Innovation to drive growth through new product initiatives across Campbell's, Rao's, Pacific Foods, and more. You will lead strategy, leverage consumer insights, and align with Brand Marketing and Sales to execute innovative platforms.

The role requires 8+ years in consumer brand management, a passion for consumer-led innovation, and strong leadership. MBA preferred; base salary range is set with full benefits package.

Qualifications

• Bachelor's degree is required.
• 8+ years in consumer brand management, with base/retail experience.
• Strong data-driven decision making using market data.

Responsibilities

• Lead new product innovation strategy across Campbell's and top brands.
• Align opportunities with Brand Marketing and Sales using data and insights.
• Plan and pipeline innovations to drive growth and profitability.
• Lead cross-functional teams to commercialize new platforms.

Skills

Brand management

Leadership

Data-driven insights

Storytelling

Communication

Cross-functional collaboration

Education

Bachelor's Degree

MBA

Tools

Circana / Nielsen

Job description

Since 1869 we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell's… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell's offers unlimited sick time along with paid time off and holiday pay. If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

How You Will Make History Here…

As the Brand Manager – Soup & Broth Innovation, you will uncover opportunities to drive business growth through new product innovation across multiple iconic brands such as Campbell's, Chunky, Rao's Homemade and Pacific Foods.

What You Will Do…

• Lead new product innovation strategy development across multiple brands
• Identify and gain alignment on strategic opportunity areas for growth in collaboration with Brand Marketing and Sales by effectively leveraging syndicated data, consumer research and competitive intelligence.
• Identify and plan a new product innovation pipeline that addresses consumer needs, drives incremental growth, and delivers against business strategies.
• Lead an extensive cross-functional team to commercialize new breakthrough innovation projects, delivering commercially and financially viable best-in-class platforms.
• Conduct thorough analysis of business results and/or category trends and recommend appropriate courses of action / thought leadership

Who You Will Work With…

• Category Brand Marketing
• Product Development
• Consumer Insights
• Packaging
• Sales
• Design
• Finance

What You Bring to the Table… (Must Have)

• Bachelor's Degree required
• 8+ years of experience in consumer brand management with a minimum of one role in base/retail brand management
• Passion for consumer-led innovation – high level of curiosity about the marketplace, competitors, consumers, and product/ingredients
• Demonstrated expertise in leveraging data-driven insights (Circana / Nielsen experience) to inform strategy and decision making
• Proven track record of progressing multiple projects with fast paced timelines and consistently delivering results
• High caliber leadership – taking accountability, inspiring trust, fostering collaboration, and driving organizational alignment
• Exceptional communication – clear and concise; influencing, storytelling and presenting
• Ability to seamlessly navigate the details without losing focus on the big picture
• Resilience and creative problem solving
• Strong business/financial acumen

It Would be Great if You Have… (Nice to Have)

• MBA strongly preferred
• CPG brand innovation experience or experience with commercialization of line extensions / LTOs
• Food industry experience a big plus

Compensation and Benefits

The target base salary range for this full-time, salaried position is between $129,100-$177,500.

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.