Sr. Art Director, Brand Design (Boys)

MGA Entertainment; Los Angeles (CA); Vor Ort; USD 100.000 - 115.000; Vollzeit

Zusammenfassung

MGA Entertainment in Los Angeles is seeking a Senior Art Director to lead art direction and creative strategies for heritage brands like Little Tikes, from concept to execution across consumer touchpoints.

The role requires a Bachelor's degree in design/marketing/advertising, 7+ years in a creative leadership role, and proven branding expertise. Proficiency in Adobe Creative Suite and CMS/marketing platforms is essential.

Qualifikationen

• Bachelor's degree in Design, Marketing, Advertising, or related field.
• 7+ years of experience in a creative leadership role, preferably within toy/consumer goods.
• Proven expertise in branding and design across digital, social media, print, experiential, and advertising.

Aufgaben

• Lead the development and execution of creative strategies.
• Collaborate closely with cross-functional teams to ensure alignment with business objectives.
• Execute and manage the creation of engaging content, including graphics, videos/clips, animations, ads.
• Stay up-to-date with industry trends and best practices in marketing, advertising, toys, and children's entertainment.
• Maintain brand guidelines to ensure consistency across digital channels and interfaces.
• Drive the vision of each marketing campaign across assets to maintain messaging, branding, and call-to-action consistency.

Kenntnisse

Branding

Creative leadership

Digital marketing

Ausbildung

Bachelor's Degree in Design/Marketing/Advertising or related field

Tools

Adobe Creative Suite

Jobbeschreibung

CA EMPLOYEE PRIVACY RIGHTS: https://www.mgae.com/ca-employee-privacy-rights

MGA Entertainmentis one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise! , Little Tikes , Rainbow High , Shadow High , Bratz , MGA’s Miniverse , Fluffie Stuffiez , Na! Na! Na! Surprise , Micro Games of America , Baby born Surprise and Zapf Creation . For more information, please visit us at www.mgae.com or check us out atLinkedIn, Twitter, Instagram and Facebook.

Mission: Lead the art direction and creative strategies for heritage brand Little Tikes from concept to execution across all consumer touchpoints.

Position Requirements

Education/Experience:

• Bachelor's Degree in Design, Marketing, Advertising, or related field from a four-year college or university.
• Minimum of 7 years of experience in a creative leadership role, preferably within the toy industry or a similar consumer goods sector.
• Proven expertise in branding and design across digital, social media, print, experiential, and advertising.
• Strong proficiency in Adobe Creative Suite and familiarity with content management systems and marketing automation platforms.

Skills/Knowledge/Ability:

The Senior Art Director oversees the development and execution of creative design for a collection of brands, ensuring adherence to brand guidelines and industry best practices.

Responsibilities:

• Lead the development and execution of creative strategies
• Collaborate closely with cross-functional teams to ensure alignment of creative efforts with overall business objectives.
• Execute and manage the creation of engaging content, including graphics, videos/clips, animations, ads
• Stay up-to-date with industry trends and best practices in marketing, advertising, the toy industry, and children's entertainment.
• Maintain brand guidelines to ensure consistency across all digital channels and interfaces.
• Drive the vision of each marketing campaign across assets to maintain messaging, branding, and call-to-action consistency.

Requirements:

• Bachelor's degree in Design, Marketing, Advertising, or a related field.
• Proven track record of 7+ years of experience in either an agency or in-house creative role
• Demonstrated expertise in digital marketing across various platforms.
• Strong creative vision and design chops. You can concept great ideas as well as execute them yourself
• Proficiency in Adobe Creative Suite and content management systems.
• Passion for toys, children's entertainment, and generating memorable creatives.

Salary:

$100,000.00 - $115,000.00 /year