Sr. Analyst, Video & Programmatic Media

Ovative Group; Minneapolis (MN); On-site; USD 62,000 - 93,000; Full time

Benefits offered by this job

Office access MSP/NYC/CHI

Travel to Minneapolis HQ for events

Paid vacation policy

401k match

Health insurance

Family formation benefits

Phone data plan stipend

Sabbatical program

Charitable giving program

Shenanigan’s Day

Job summary

Ovative Group is seeking a Sr. Analyst, Video and Programmatic Media to advance enterprise‑level video and audio programs and lead cross‑functional strategy. You’ll drive client success, inspire teams, and apply critical thinking to optimize paid media beyond ecommerce impact.

The role emphasizes cross‑functional collaboration, mentorship, and rigorous analysis across planning, bidding, testing, and reporting. Strong communication and analytical skills are essential.

Qualifications

• 3+ years of enterprise-level Video/Audio Advertising experience.
• Proven mastery of performance-based direct response marketing programs.
• Programmatic trading via self-service DSPs (The Trade Desk, DV360, or others).
• Execution with ad serving tools and technology (The Trade Desk, Google Ads, DCM).
• Ad Verification Tool usage (DoubleVerify, MOAT, IAS).
• Strong analytical skills with ability to derive actionable insights.
• Excellent client management and communication skills.

Responsibilities

• Lead cross-functional strategy and thought leadership for video/audio media.
• Develop holistic cross-platform video/media strategies and roadmaps.
• Manage day-to-day video/audio programs, including planning, tactics, bidding, testing, and reporting.
• Collaborate with partners and internal teams to optimize campaigns.
• Build and maintain strong client relationships and clearly define objectives and KPIs.
• Lead and mentor team members and foster open communication.

Skills

Video & Audio Advertising

Programmatic

Client management

Team leadership

Analytics

Tools

The Trade Desk

DV360

Google Ads

DCM

MOAT

IAS

Job description

About Ovative Group

Ovative Group is an independent, full‑funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands such as Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don’t just track data, we redefine success. Our proprietary MarTech platform, EMRge, helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We’re recognized by organizations such as Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About The Role

The Sr. Analyst, Video and Programmatic Media (VPM) position is an opportunity to take the next step at a fast‑growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates phenomenal client management, inspiring team leadership, great critical thinking and a sophisticated understanding of the video/audio landscape. Their role will play a pivotal part in helping Ovative continue our journey toward measuring and optimizing paid media to the true enterprise impact, not solely ecommerce impacts.

Responsibilities Of VPM Sr. Analyst

Cross‑functional strategy & thought leadership

• Act as a subject matter expert for Video and Audio Media strategies (e.g. CTV, OLV, YouTube, streaming audio; TV/Radio a plus) by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends.
• Develop and drive forward holistic cross‑platform video and media strategies and roadmaps aligned with client program growth goals.
• Understand and find synergies with other paid media channels within the client mix in partnership across activate teams.

Media Management & Execution

• Lead day‑to‑day management, execution, and optimization of client video and audio programs including:
• Campaign planning, strategy and plan documentation.
• Campaign tactics, audience build‑out and optimization.
• DSP algorithmic and manual bidding strategy and optimization.
• Test ideation, planning, and management.
• Analysis, reporting and insights.
• Creative management and trafficking execution.
• Inventory management.
• Strategic partner management.
• Ad Verification Tool strategy and analytics.

Client Relationship Management

• Demonstrate an understanding of client business/industry and how their work connects to the broader project and client goals.
• Lead day‑to‑day management of client Video and Audio programs including:
• Clearly defining program objectives, tactics and KPIs.
• Developing and delivering client communication.
• Build video/audio‑specific strategies for clients and lead tactical planning and execution.
• Effectively manage & grow client relationship and establish trust and credibility.
• Strive to be the best interaction of the client’s day.

Team Leadership And Employee Development

• Manage work independently with initial direction from leadership.
• Regularly speak up, ask questions, and express your POV.
• Help training new Ovative team members.
• Foster a culture of open communication and 360‑degree feedback.
• Strategic planning expertise.

Requirements

• 3+ years of experience directly responsible for enterprise‑level Video/Audio Advertising or related programs with digital video and audio expertise across YouTube, online video, CTV, Streaming Audio and podcasts.
• Proven mastery of the following:
• Performance‑based, direct response marketing programs.
• Programmatic trading via self‑service DSPs (The Trade Desk, DV360, or others).
• Execution with ad serving tools and technology (The Trade Desk, Google Ads, DCM, etc.).
• Ad Verification Tool usage (DoubleVerify, MOAT, IAS, etc.).
• External partner management.
• Solid analytical background demonstrating the ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations; proven track record of success driving strong results.
• Great communication and client management skills.
• Sound conceptual and analytical problem‑solving skills.
• Exceptional attention to detail.
• Ability to work independently and drive efforts from start to finish.

Preferred

• Strong digital video/audio experience.
• Previous experience in performance marketing, retail, eCommerce, etc.
• Experience planning/buying TV/Radio a nice to have.

Pay Transparency

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position is $62,000 to $93,000, inclusive of a 15% bonus. Actual offers are made with consideration for relevant experience and anticipated impact.

Benefits

• Access to all office spaces in MSP, NYC, and CHI.
• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in‑person collaboration with teams.
• Generous paid vacation policy.
• 401k match program.
• Top‑notch health insurance options, inclusive of same‑sex partners.
• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs.
• Monthly stipend for your mobile phone and data plan.
• Sabbatical program.
• Charitable giving via our time and a financial match program.
• Shenanigan’s Day.