Sr. Analyst - Tradeshow Management

The Home Depot; Atlanta (GA); On-site; USD 70,000 - 90,000; Full time

Job summary

The Home Depot is seeking a Sr. Analyst to be a key strategic partner on our outside sales support marketing team. The role focuses on supporting trade show and event strategy to meet objectives, with ownership of planning, budgeting, execution and performance reviews.

You will work with the outside sales team to influence brand-building in growth segments and collaborate across partners. 3+ years in marketing or events preferred; strong project management and communication skills are essential.

Qualifications

• Must be 18+ years old and legally permitted to work in the United States.
• 3+ years of experience in marketing, events, customer engagement, or related fields.
• Experience planning and executing customer engagement, events, or experiential marketing programs.
• Strong project management skills with the ability to manage multiple initiatives and stakeholders simultaneously.
• Self-directed, detail-oriented, and highly organized.
• Experience managing event budgets, vendors, and operational logistics.
• Proficient in Microsoft Office, including PowerPoint and Excel.
• Strong communication and relationship-building skills across cross-functional teams.

Responsibilities

• 10% Ongoing Optimization and Tracking - Manage ongoing non-analytics business needs including reconciliation of marketing budget, MARCOM and related team processes that add business value; role will be critical conduit to support teams and voice to optimize enterprise marketing efforts for internal partners and external consumer.
• 60% Planning, Implementation and Execution - Provide support in planning, implementation and execution of marketing strategies and activities in partnership with audience strategy leaders including brand awareness campaigns, events, and partner programs to drive traffic and sales; support cross-functional project teams to manage and execute high-value initiatives.
• 30% Research & Tools - Research, understand and build tools that help translate insights and analytics into actionable results; oversee the delivery of marketing reporting from analytics team and prepare communications that demonstrate marketing campaign progress and effectiveness; ensure ongoing communication to educate business owners on insights, factbooks, campaign performance.

Skills

Project management

Communication

Collaboration

Relationship building

Attention to detail

Organization

Education

Bachelor's degree

Tools

Microsoft Office

PowerPoint

Excel

Job description

Position Purpose:

The Home Depot is redefining the future of retail to enable doers to get more done. As the 4th largest retailer and 5th largest ecommerce retailer in the US, our marketing team sits at the intersection of brands, ideas, customers, media and content for The Home Depot. We are seeking a Sr. Analyst to be a key strategic partner on our outside sales support marketing team. The Sr. Analyst will support trade show and event strategy efforts ensuring business objectives, marketing strategy and revenue goals are met. This role takes ownership of work streams and oversees all aspects of an event marketing including budget management, strategic alignment, planning, execution, and performance review. This role will have exposure to The Home Depot business and outside sales team, influencing brand building efforts in key growth segments while growing strong working relationships and affecting change from within one of the world's leading retailers.

Key Responsibilities:

• 10% Ongoing Optimization and Tracking - Manage on-going non-analytics business needs including reconciliation of marketing budget, MARCOM and related team processes that add business value; Role will be critical conduit to support teams and voice to optimize enterprise marketing efforts for both internal partners and external consumer
• 60% Planning, Implementation and Execution - Provides support in the planning, implementation and execution of marketing strategies and activities in partnership with the audience strategy leaders including brand awareness campaigns, events, and partner programs to drive traffic and sales; Support cross-functional project teams to manage and execute high-value initiatives
• 30% Research & Tools - Research, understand and build tools that help translate insights and analytics into actionable results; This role will oversee the delivery of marketing reporting from analytics team and prepare communications that demonstrate marketing campaign progress and success; Responsible for ensuring there is on-going communication that educate business owners within the organization on key insights, factbooks, campaign performance and effectiveness of enterprise efforts

Direct Manager/Direct Reports:

• This position typically reports to the Sr. Marketing Manager
• This position has 0 direct reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Experience planning and executing customer engagement, events, or experiential marketing programs.
• Strong project management skills with the ability to manage multiple initiatives and stakeholders simultaneously
• Self-directed, detail-oriented, and highly organized
• Experience managing event budgets, vendors, and operational logistics
• Strong communication and relationship-building skills across cross-functional teams
• Proficient in Microsoft Office, including PowerPoint and Excel
• 3+ years of experience in marketing, events, customer engagement, or related fields
• Ability to successfully manage large, complex projects under tight timelines and changing priorities

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 3

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict