Sr. Analyst, Retail Media Activation

Ovative Group; Minneapolis (MN); On-site; USD 75,000 - 93,000; Full time

Benefits offered by this job

Generous paid vacation policy

401k match program

Top-notch health insurance options

Monthly stipend for mobile phone

Job summary

Ovative Group, located in Minneapolis, is seeking a Senior Analyst specializing in Retail Media Activation. The role focuses on developing and optimizing retail media strategies that drive enterprise growth.

Responsibilities include executing media campaigns, managing client relationships, and delivering data-backed insights. The ideal candidate has over 3 years of experience in digital media and strong analytical abilities.

The position offers a salary range of $75,000 to $93,000, inclusive of bonuses.

Qualifications

• 3+ years of experience in performance digital media focused on retail media.
• Proven expertise in Amazon Ads, The Trade Desk, Pacvue, and Criteo.
• Strong analytical skills to interpret data and drive insights.

Responsibilities

• Plan and optimize retail media campaigns across various channels.
• Manage relationships with Retail Media Networks like Amazon and Walmart.
• Develop tailored retail media strategies aligned with client goals.

Skills

Analytical skills

Client management skills

Communication skills

Performance media expertise

Tools

Amazon Ads

The Trade Desk

Pacvue

Criteo

Job description

About Ovative Group

Ovative Group is an independent, full‑funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

About the Role

Retail media is becoming a key component of the marketing mix, and our team is at the forefront of shaping its impact. As a Senior Analyst, Retail Media Activation, you will play a key role in developing and optimizing retail media strategies that drive measurable enterprise growth.

You will be responsible for executing media campaigns, managing client relationships, and driving innovation across retail media networks. The ideal candidate has strong analytical skills, a deep understanding of retail media, and a passion for delivering client success.

Key Responsibilities

Retail Media Strategy & Execution

• Plan, execute, and optimize retail media campaigns across onsite and offsite channels, including Programmatic Display and CTV/OLV.
• Implement algorithmic and manual bidding strategies to maximize performance.
• Develop and refine data‑driven media briefs based on client business objectives, historical learnings, and industry trends.
• Identify and implement test‑and‑learn initiatives to unlock new capabilities and improve campaign effectiveness.

Retail & Technology Partnerships

• Manage relationships with leading Retail Media Networks (RMNs) such as Amazon, Walmart, and Instacart.
• Partner with technology platforms including Pacvue, The Trade Desk, and Criteo to enhance campaign execution.
• Collaborate with cross‑functional teams to streamline media planning and execution.

Client Leadership & Account Management

• Serve as a trusted advisor by developing tailored retail media strategies that align with client business goals.
• Lead day‑to‑day program management, including defining objectives, executing media plans, and optimizing performance.
• Deliver clear, data‑backed insights and recommendations that drive measurable impact.
• Effectively manage client relationships, ensuring high engagement and satisfaction.

Thought Leadership & Cross‑Functional Strategy

• Stay ahead of industry trends, emerging retail media platforms, and evolving best practices.
• Contribute to company‑wide knowledge sharing by refining Ovative’s retail media approach and frameworks.
• Support broader cross‑channel digital marketing strategy initiatives, providing expertise in retail media performance.

Team Leadership & Development

• Work independently while proactively seeking guidance and alignment with leadership.
• Share expertise and mentor new team members, fostering a culture of growth and collaboration.
• Promote open communication and constructive feedback within the team.

Qualifications & Requirements

• 3+ years of experience in performance digital media, with a strong focus on retail media.
• Proven expertise in Amazon Ads, The Trade Desk, Pacvue, and Criteo.
• Strong analytical skills, with the ability to interpret data, identify trends, and drive actionable insights.
• Track record of delivering results through display channels and performance media.
• Exceptional communication and client management skills.
• Detail‑oriented with the ability to manage multiple priorities and work independently.

Pay Transparency

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.

For our Sr. Analyst positions, our compensation ranges from $75,000 to $93,000, which is inclusive of a 15% bonus.

Benefits

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Culture

Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same‑sex partners, ensuring equitable care and support for all families.

Compensation and Insurance

We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.

We’re rewarded fairly and when the company performs well, we all benefit.

Tangible Amenities

• Access to all office spaces in MSP, NYC, and CHI
• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in‑person collaboration with teams
• Generous paid vacation policy
• 401k match program
• Top‑notch health insurance options, inclusive of same‑sex partners
• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
• Monthly stipend for your mobile phone and data plan
• Sabbatical program
• Charitable giving via our time and a financial match program

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!