Sr. Analyst, Paid Search

ovative; Minneapolis (MN); On-site; USD 85,000 - 150,000; Full time

Job summary

Ovative Group is seeking a Senior Analyst, Paid Search (SEM) to lead enterprise-level search strategies for household-name clients in retail, healthcare, and more. The role emphasizes analytical rigor, cross-functional leadership, and delivering measurable growth.

You will optimize campaigns across Google, Bing, and platforms, translating data into actionable insights and strategy with strong client communication. Remote-friendly, high-performance culture, and focused on results.

Qualifications

• 3+ years of experience directly managing SEM programs.
• Strong analytical background with ability to translate data into actionable insights.
• Proven track record of delivering results in digital or non-digital contexts.
• Excellent communication and client management skills.
• Strong problem solving and attention to detail.

Responsibilities

• Lead cross-functional strategy and thought leadership for Paid Search.
• Oversee day-to-day management and optimization of client SEM programs.
• Define program objectives, tactics and KPIs with clients.
• Develop and deliver clear client communications and insights.
• Foster team collaboration and drive quarterly and annual goals.

Skills

SEM

Analytics

Client Management

Communication

Strategy

Tools

Google Ads

Bing Ads

Data Studio

MS Excel

Job description

About Ovative Group:

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About the Role

Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to paid search optimization at Ovative Group can't be found anywhere else. We measure and optimize search marketing campaigns at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality.

The Ovative Group Senior Analyst, Paid Search (SEM) position is an opportunity for an experienced candidate to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates great critical and analytical thinking, has a good understanding of the digital media landscape, and is motivated by driving results for our clients. Their role will play a pivotal role in helping Ovative continue our journey toward measuring and optimizing to the true enterprise impact, not solely ecommerce impacts.

Responsibilities of a Paid Search (SEM) Senior Analyst:

• Cross-functional strategy & thought leadership: Act as a subject matter expert for Paid Search strategies by continually evolving Ovative's approach to best practices; vetting and partnering with new technology companies; managing planning and execution tools, and staying on top of emerging trends Develop and drive forward Holistic Search, multi-channel digital media strategies, and roadmaps aligned with client program growth goals Support higher level, cross-functional marketing strategy projects by providing deep media expertise
• Performance media management & execution: Lead day-to-day management and optimization of client paid search programs including:
  • Strategy and campaign planning
  • Campaign tactics and segmentation strategy
  • Algorithmic and value based optimization
  • Strategic partner management (Google, Bing, etc.)
  • Keyword expansion and negative adds
  • Feed management and optimization
  • Test ideation, planning, and management
  • Custom analysis, reporting and insights
• Client relationship management: Lead day-to-day management of client paid search programs including:
  • Clearly defining program objectives , tactics and KPIs
  • Developing and delivering client communication
  • Effectively manage client relationship and establish trust and credibility
• Team leadership and employee development: Foster a culture of open communication and 360-degree feedback Inspire yourself and others to reach your quarterly, annual, and long-term goals

Requirements:

• 3+ years of experience working directly on SEM programs
• Strong analytical background demonstrating an ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations
• Proven track record of success driving strong positive results within a digital or non-digital business context
• Great communication and client management skills
• Sound conceptual and analytical problem-solving skills
• Exceptional attention to detail
• Ability to work independently and drive efforts from start to finish
• Understanding of the following:
  • Performance based, direct response marketing
  • Retail and e-commerce business
  • Omni-channel marketing
  • Forecasting
  • Strong competency in: Google Ads online and desktop interfaces, Bing, MS Excel, Data Studio

Preferred:

• Digital agency experience or digital lead on the client-side
• Previous experience in performance marketing, retail, eCommerce, etc.
• Bid technology platform experience
• Mathematics or economics background or equivalent analytical experience
• Shopping campaign management (PLAs/feed management)

Pay Transparency

At Ovative , we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is pr