Sr. Analyst, Paid Search

Ovative Group, LLC; Minneapolis (MN); On-site; USD 75,000 - 93,000; Full time

Benefits offered by this job

Office access in MSP, NYC, CHI

Paid travel to Minneapolis HQ

Generous vacation policy

401k match

Health insurance options

Family formation benefits

Monthly mobile stipend

Sabbatical program

Charitable giving program

Job summary

Ovative Group is seeking a Senior Analyst, Paid Search (SEM) to lead enterprise-level paid search strategies for household-name clients. You will measure and optimize across online and offline channels, driving holistic search performance and client value.

You will work with top-tier brands across retail, healthcare, education, and hospitality, expanding capabilities, and mentoring teammates while maintaining high standards for talent and client success.

Qualifications

• 3+ years of SEM program experience.
• Strong analytical background and problem-solving skills.
• Proven track record in digital or hybrid contexts.
• Excellent communication and client management abilities.
• Ability to work independently and deliver end-to-end.
• Knowledge of performance-based marketing and retail/e-commerce.
• Experience with Google Ads, Bing, Excel, and Data Studio.

Responsibilities

• Provide cross-functional leadership for Paid Search strategies.
• Develop holistic search and multi-channel roadmaps aligned with growth goals.
• Support marketing strategy projects with deep media expertise.
• Lead day-to-day paid search management: strategy and planning.
• Execute tactics: segmentation, optimization, and bid management.
• Manage partners (Google, Bing) and keyword/feed optimization.
• Conduct testing, insights, and custom reporting for clients.
• Define objectives, KPIs, and client communications.
• Mentor teammates and foster open communication.

Skills

SEM programs

Analytical thinking

Client management

Strategic thinking

Communication

Team leadership

Problem solving

Forecasting

Tools

Google Ads

Bing

MS Excel

Data Studio

Job description

About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About the Role

About the Role: Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to paid search optimization at Ovative Group can’t be found anywhere else. We measure and optimize search marketing campaigns at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality. The Ovative Group Senior Analyst, Paid Search (SEM) position is an opportunity for an experienced candidate to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates great critical and analytical thinking, has a good understanding of the digital media landscape, and is motivated by driving results for our clients. Their role will play a pivotal role in helping Ovative continue our journey toward measuring and optimizing to the true enterprise impact, not solely ecommerce impacts.

Responsibilities

• Cross-functional strategy & thought leadership: Act as a subject matter expert for Paid Search strategies by continually evolving Ovative’s approach to best practices; vetting and partnering with new technology companies; managing planning and execution tools, and staying on top of emerging trends


• Develop and drive forward Holistic Search, multi-channel digital media strategies, and roadmaps aligned with client program growth goals


• Support higher level, cross-functional marketing strategy projects by providing deep media expertise


• Performance media management & execution: Lead day-to-day management and optimization of client paid search programs including: Strategy and campaign planning


• Performance media management & execution: Lead day-to-day management and optimization of client paid search programs including: Campaign tactics and segmentation strategy


• Performance media management & execution: Lead day-to-day management and optimization of client paid search programs including: Algorithmic and value based optimization


• Performance media management & execution: Lead day-to-day management and optimization of client paid search programs including: Strategic partner management (Google, Bing, etc.)


• Performance media management & execution: Lead day-to-day management and optimization of client paid search programs including: Keyword expansion and negative adds


• Performance media management & execution: Lead day-to-day management and optimization of client paid search programs including: Feed management and optimization


• Performance media management & execution: Lead day-to-day management and optimization of client paid search programs including: Test ideation, planning, and management


• Performance media management & execution: Lead day-to-day management and optimization of client paid search programs including: Custom analysis, reporting and insights


• Client relationship management: Lead day-to-day management of client paid search programs including: Clearly defining program objectives, tactics and KPIs


• Client relationship management: Lead day-to-day management of client paid search programs including: Developing and delivering client communication


• Client relationship management: Lead day-to-day management of client paid search programs including: Effectively manage client relationship and establish trust and credibility


• Team leadership and employee development: Foster a culture of open communication and 360-degree feedback


• Team leadership and employee development: Inspire yourself and others to reach your quarterly, annual, and long-term goals

Requirements

• 3+ years of experience working directly on SEM programs


• Strong analytical background demonstrating an ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations


• Proven track record of success driving strong positive results within a digital or non-digital business context


• Great communication and client management skills


• Sound conceptual and analytical problem-solving skills


• Exceptional attention to detail


• Ability to work independently and drive efforts from start to finish


• Understanding of the following: Performance based, direct response marketing Retail and e-commerce business Omni-channel marketing Forecasting


• Strong competency in: Google Ads online and desktop interfaces, Bing, MS Excel, Data Studio


• Preferred: Digital agency experience or digital lead on the client-side


• Previous experience in performance marketing, retail, eCommerce, etc.


• Bid technology platform experience


• Mathematics or economics background or equivalent analytical experience


• Shopping campaign management (PLAs/feed management)

Pay Transparency

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below. For our Sr. Analyst positions, our compensation ranges from $75,000 to $93,000, which is inclusive of a 15% bonus.

Benefits of Working at Ovative Group

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Tangible amenities we enjoy:

• Access to all office spaces in MSP, NYC, and CHI


• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams


• Generous paid vacation policy


• 401k match program


• Top-notch health insurance options, inclusive of same sex partners


• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs


• Monthly stipend for your mobile phone and data plan


• Sabbatical program


• Charitable giving via our time and a financial match program


• Shenanigan’s Day

Compensation and Insurance

We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit.

Culture

Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Diversity & Inclusion

Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.

Working at Ovative

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have.

Company Overview

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.