Manager, Paid Search

Hearts & Science; New York (NY); On-site; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science in New York seeks a Manager, Paid Search to lead and optimize paid search campaigns. You will coordinate with the Associate Director on strategy, drive test/learn/scale initiatives, and serve as the central contact for the team.

Join a data-driven environment with emphasis on collaboration, training, and client results, while ensuring accurate billing and reporting to stakeholders.

Qualifications

• Relevant post-secondary education, training, or equivalent experience.
• 3+ years of relevant paid search management experience, 1+ years team management experience.
• Demonstrated advanced usage of Google, Bing Performance Max and Scripts.
• Highly proficient in all Microsoft office applications.
• Hands-on experience with Google Ads and Microsoft Ads.
• Hands-on experience with bid management platforms like Marin, SA360 or SKAI.
• Proficient with Adobe Analytics or Google Analytics.
• Ability to learn and apply new software and tools quickly.
• Experience with ad server tracking setups and QA of ad delivery.
• Strong analytical skills and passion for A/B testing.

Responsibilities

• Campaign Management: Lead and oversee day-to-day management of search campaigns, including keyword optimization, bidding, budgeting, and performance analysis.
• Performance Optimization: Monitor and analyze campaign performance and implement optimizations.
• Team Leadership: Collaborate with junior team for efficient execution.
• Reporting: Prepare and deliver performance reports to clients with insights.
• Problem Solving: Identify issues and find solutions with the team.
• Progress Updates: Provide regular project status updates.
• Client and Internal Communication: Liaise with clients and stakeholders.
• Billing: Lead monthly billing and reconciliation processes.
• Asset Creation: Lead paid search asset creation with test/learn/scale mindset.
• Quality Assurance: Ensure QA on all deliverables.
• Training: Train and onboard new teammates.
• Delegating: Define boundaries between roles to maximize delegation.
• Mentorship: Conduct regular 1:1s for guidance and growth.

Skills

Google Ads

Microsoft Ads

Performance Max

Scripts

A/B testing

Team leadership

Analytics

Education

Post-secondary education

Tools

Marin

SA360

SKAI

Google Analytics

Adobe Analytics

Job description

The Search Team

Our thriving paid search team culture is characterized by a blend of collaboration, innovation and shared passion for data-driven marketing. Our individuals feel inspired, supported and empowered to excel in their roles while contributing to the team's overall success. Our search practitioners tap into the Omnicom Search Center of Excellence group to gain access and benefit from the specialized knowledge and resources like: training, development, sharing best practices, access to tools and collaboration.

Job Function

Media

Job Subfunction

Performance Media

Job Description

Our thriving paid search team culture is characterized by a blend of collaboration, innovation and shared passion for data-driven marketing. Our individuals feel inspired, supported and empowered to excel in their roles while contributing to the team's overall success. Our search practitioners tap into the Omnicom Search Center of Excellence group to gain access and benefit from the specialized knowledge and resources like: training, development, sharing best practices, access to tools and collaboration.

The Opportunity - Manager, Paid Search

The Manager, Paid Search is responsible for overall leadership and management of paid search marketing campaigns, working with the Associate Director on strategic initiatives and the account testing road map.

We are seeking an individual that has great attention to detail and completes tasks to bring value to our clients. Additionally, they will serve as a central point of contact for the team, facilitating communication and information sharing.

Responsibilities

• Campaign Management: Lead and oversee the day-to-day management of search campaigns, including keyword optimization, bidding, budgeting, and performance analysis.
• Performance Optimization: Continuously monitor and analyze campaign performance to identify areas for improvement. Implement optimizations to ensure campaigns meet or exceed goals.
• Team Leadership: Collaborate with the junior team to ensure efficient and effective execution of tasks.
• Reporting: Prepare and deliver comprehensive performance reports to clients, highlighting key metrics and insights.
• Problem Solving: Identify and address potential issues or obstacles, working with team members to find solutions.
• Progress Updates: Provide regular updates to the team on project status, highlighting achievements and challenges.
• Client and Internal Communication: Serve as a primary point of contact for clients and internal stakeholders, fostering strong relationships and effective communication.
• Billing: Lead the team in monthly billing and reconciliation process and protocols.
• Asset Creation: Lead the strategy of all paid search asset creation with a test/learn/scale mindset.
• Quality Assurance: Act as a quality assurance check all paid search account management deliverables.
• Training: Should have prior experience with training and onboarding new teammates, and know how to effectively train teammates so they can handle tasks independently in the future.
• Delegating per Roles/Responsibilities: clear idea of the boundaries between the different team roles, to ensure that team utilization is maximized through delegation of tasks to teammates.
• Mentorship: Recurring 1:1s with teammates to provide guidance on tactical questions and on broader career development discussions.

Qualifications

• Relevant post-secondary education, training, or equivalent experience
• 3+ years of relevant paid search management experience, 1+ years team management experience
• Demonstrated advanced usage of Google, Bing Performance Max and Scripts
• Highly proficient in all Microsoft office applications
• Hand on keyboard experience with Google Ads, Microsoft Ads
• Hand on keyboard experience with any bid management platform like Marin, SA360 or SKAI
• Proficient working with platforms like Adobe Analytics or Google Analytics
• Ability to quickly learn and apply new software and tools
• Ad server experience: Familiar with tracking setups and floodlights, knowing how to QA ad delivery and assess if tracking is not successfully working
• Strong analytical skills and ability to think critically, passion for A/B testing (test, learn, scale mindset)
• A results-driven professional with a passion for learning and a desire to success in a fast paced agency setting
• Have strong management, mentoring, coaching and career/growth facilitation skills with your direct team
• Actively seeks out opportunities to learn and develop new skills
• Enjoys working in a team environment and contributes to a positive team dynamic
• Strong communication and organization skills

Preferred Certifications

• Google Ads Search Certification
• Microsoft Ads Certification
• Google Search Ads 360 Certification
• AI Powered Shopping Ads Certification
• Google Analytics Certification
• AI Powered Performance Ads

$50,000 - $95,000

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$50,000 - $95,000