Sr. Analyst, Measurement - Data Integration

Ovative Group; Minneapolis (MN); On-site; USD 75,000 - 93,000; Full time

Benefits offered by this job

Generous paid vacation policy

401k match program

Top-notch health insurance options

Monthly stipend for mobile phone

Job summary

Ovative Group is looking for a Sr. Analyst in Minneapolis, MN, to lead server-side tagging and CAPI implementations. This role entails working closely with clients to ensure quality and compliance with best practices. Ideal candidates will have a robust understanding of modern tracking technologies and exceptional communication skills, allowing them to serve as a technical advisor during the implementation process.

The position offers competitive compensation ranging from $75,000 to $93,000, including a bonus, and exceptional benefits focusing on work-life balance and inclusivity.

Qualifications

• Advanced knowledge of server-side tagging and CAPI integrations.
• Experience working with Tealium iQ and Adobe Experience Platform Tags.
• Strong understanding of front-end web fundamentals.

Responsibilities

• Lead architecture, implementation, and QA of server-side tagging solutions.
• Act as the primary client contact for pixel and tagging requests.
• Troubleshoot implementation and deployment issues.

Skills

Server-side tagging

CAPI integrations

JavaScript

HTML & CSS

Communication skills

Tools

Tealium iQ

Adobe Experience Platform

Google Tag Manager

Job description

About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

About The Role

As Ovative continues to grow at an exciting rate, so does our need to expand and scale our website tagging, pixel support, and data quality infrastructure. Data and analytics are at the core of Ovative's offerings, and this role sits at the intersection of those two disciplines. In this position, you will serve as the subject matter expert on marketing pixel implementation, server-side tagging, and CAPI integrations — the most critical technical competencies for this role. You will partner with client technology teams to outline requirements, troubleshoot implementation issues, and handle final UAT testing prior to deployment. Alongside this, you will support internal reporting data quality, stakeholder training, and the readiness of data pipelines that power our client-facing insights. The ideal candidate is a self-starter who combines deep technical knowledge of modern tracking infrastructure with strong communication and relationship management skills. This role is pivotal in helping Ovative expand our distinctive offerings and position in the market as a data and technology leader.

Responsibilities Of a Sr. Analyst, Measurement - Data Integration

• Server-Side Tagging & CAPI Implementation & Consultation (Primary Focus)
• Lead the architecture, implementation, and QA of server-side tagging solutions across client environments
• Serve as a technical advisor to clients pursuing self-managed implementations, translating complex tagging architectures into clear, actionable guidance
• Review and validate client-led implementations against platform best practices, providing structured feedback and escalation paths when issues arise
• Manage and document tag implementations across past and current client engagements
• Stay current on evolving server-side tagging capabilities in Google Tag Manager, Tealium, and other TMS platforms
• Monitor and adapt to vendor pixel, event, and conversion tracking changes as they are released

Implementation & UAT

• Lead QA of newly launched tags and pixels in conjunction with media analysts
• Traffic pixel and tagging details — including naming, placement, and code — to clients on time, aligned to their development sprint schedules
• Troubleshoot implementation and deployment issues with urgency, keeping data impact implications top of mind
• Understand the landscape of multiple websites across multiple platforms as it relates to current and future tracking states

Client & Internal Relationship Management

• Act as the primary client contact for all pixel, tagging, and CAPI requests during implementation, testing, and deployment phases
• Produce client-facing documentation including implementation guides, QA checklists, and tagging specifications tailored to each client's technical capability
• Clearly communicate updates and key details to both internal and client stakeholders
• Serve as liaison during UAT troubleshooting, coordinating between the client, development teams, and internal analysts
• Coordinate internal requests with client development sprint schedules to ensure timely media launches
• Regularly meet with analyst counterparts to stay current on vendor and client updates

Requirements

• Advanced knowledge of server-side tagging and CAPI integrations (Meta CAPI, Google Enhanced Conversions, etc.)
• Experience working with Tealium iQ and Adobe Experience Platform Tags (Launch) as primary TMS platforms; familiarity with Google Tag Manager a plus
• Strong understanding of front-end web fundamentals: HTML, CSS, JavaScript, and Data Layers
• Experience partnering with development teams to outline requirements and QA tagging implementations
• Strong communication skills with the ability to translate technical details for non-technical stakeholders

Preferred

• Experience in a marketing agency environment
• Knows the different SST implementation paths — direct API/manual code, partner platforms (Shopify, WooCommerce, HubSpot), GTM server-side containers, and gateway solutions like Meta's Signals Gateway or AWS-hosted CAPI Gateway
• Working knowledge of GDPR and CCPA requirements as they relate to passing user data server-side

Pay Transparency

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below. For our Sr. Analyst positions, our compensation ranges from $75,000 to $93,000, which is inclusive of a 15% bonus.

Benefits And Culture

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.

Compensation and Insurance: We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit.

Tangible Amenities

• Access to all office spaces in MSP, NYC, and CHI
• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
• Generous paid vacation policy
• 401k match program
• Top-notch health insurance options, inclusive of same sex partners
• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
• Monthly stipend for your mobile phone and data plan
• Sabbatical program
• Charitable giving via our time and a financial match program
• Shenanigan’s Day

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!