Sr. Analyst Growth Marketing- Google Ads

Rue Gilt Groupe, Inc.; New York (NY); Hybrid; USD 95,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Flexible remote/hybrid

Inclusive culture

Volunteer opportunities

DEI celebrations

Impactful work

Job summary

Rue Gilt Groupe, Inc. is seeking a Sr. Analyst, Growth Marketing to drive top-line growth through Google Shopping and Paid Search channels.

You will lead SEM strategy, test-driven optimization, and cross-functional collaboration across Technology, Product, Creative, and Merchandising. The role emphasizes data-driven decision-making, translating analyses into actionable recommendations, and expanding visibility across Google ecosystem including YouTube, Display, and Gmail.

Qualifications

• BS/BA in Marketing required.
• 2–4+ years in e-commerce, retail marketing, or growth analytics.
• 2+ years in Search marketing and Google Ads preferred.
• Experience with product feed tools (Rithum/Feedonomics/GC Merchant Center).
• Strong Excel and PowerPoint skills; Tableau or BI tools a plus.
• Interest in AdTech, GEO, and AI search landscape.

Responsibilities

• Lead Google Shopping, Performance Max, and Search for growth.
• Optimize budget allocation and bidding strategies.
• Collaborate with Product to improve product feed and data quality.
• Analyze campaigns and customer segments to uncover growth opportunities.
• Bridge paid, organic, and AI visibility to create new channels.
• Communicate risks, opportunities, and growth paths to leadership.

Skills

Google Ads

Data analysis

Excel

PowerPoint

Feed management

Cross-functional collaboration

AdTech interest

Communication

Education

BS/BA in Marketing

Tools

Rithum

Feedonomics

Google Merchant Center

Job description

Title of role: Sr. Analyst, Growth Marketing- Google Ads
Location: New York or Boston; Hybrid (2 days in the office required)
Approved Salary Range: $95,000 - $110,000

About the Role :

Rue Gilt Groupe is seeking a digitally-led marketing professional to join our marketing team. As a Sr. Analyst, Growth Marketing, you will be a key driver of our mission to be the most engaging off-price style destination. You will lead initiatives to drive top-line growth through New Member acquisition, specifically focusing on the strategy and execution of our Google Shopping and Paid Search channels.

This role is highly cross-functional, requiring you to partner with Technology, Product, Creative, and Merchandising teams to deliver measurable results. You will gain deep exposure to the intersection of Ad Tech and retail while solving complex business problems in a fast-paced environment. At RGG, we Empower our analysts to move beyond platform metrics and focus on true business outcomes that spark delight for our members.

Key Responsibilities:

Scalable Growth & SEM Strategy

• Deliver measurable growth in revenue and customer acquisition through expert management of Google Shopping, Performance Max, and Search.
• Optimize efficiency through structured testing, smart bidding, and strategic budget allocation to ensure we are leading, not following, in the SEM space.
• Partner with Product teams to unlock incremental performance by improving our product feed strategy and data quality.

Data-Driven Impact & Analysis

• Identify high-impact opportunities for growth by conducting deep-dive analyses of campaigns, products, and customer segments.
• Translate complex data into clear, actionable insights that influence high-level investment decisions.
• Shift focus from standard platform KPIs to holistic business outcomes, ensuring every dollar spent drives long-term value.

Channel Innovation (SEO, GEO & Beyond)

• Test into expansion opportunities across the full Google ecosystem, including YouTube, Display, Demand Gen, and Gmail.
• Build future-ready channels by supporting visibility in AI-driven search (GEO) through improved structured data and content signals.
• Bridge the gap between paid, organic, and AI visibility to establish emerging growth channels.

Strategic Communication & Leadership

• Influence leadership by articulating risks, opportunities, and growth paths through clear, concise recommendations.
• Collaborate cross-functionally to ensure marketing strategies align with merchandising goals and brand identity.

Experience and Background Needed :

• BS/BA in Marketing
• 2–4+ years of experience in e-commerce, retail (Marketing or Planning), strategy consulting, or a high-growth analytical environment.
• 2+ years of specific experience with Search marketing and Google Ads preferred.
• Feed Management: Experience with product feed tools like Rithum, Feedonomics, or Google Merchant Center is preferred.
• Analytical Tools: High proficiency in Excel and PowerPoint is required; experience with Tableau or similar BI tools is a major plus.
• Emerging Tech: A genuine interest in AdTech, GEO (Generative Engine Optimization) and the evolving AI search landscape.
• Communication: Exceptional interpersonal skills and the ability to drive action in a dynamic organization.

What our team offers

• Comprehensive Coverage: Robust health, dental, and vision insurance effective on the date of hire.
• Time & Flexibility: Generous Flex Time Off (FTO) and flexible remote/hybrid work options that support a healthy work-life balance.
• Culture: A supportive, inclusive culture that encourages innovation, safety, and creative risk-taking.
• Community: Paid volunteer opportunities and regular DEI celebrations to foster a strong sense of community and collaboration.
• Impact: The chance to make a real, measurable impact at a mission-driven, fast-growing company poised for major expansion.

Work Authorization

Rue Gilt Groupe requires all applicants to be currently authorized to work in the United States on a full-time basis. This position is not eligible for visa sponsorship now or in the future . Rue Gilt Groupe is an Equal Opportunity Employer and will consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors, including but not limited to, prior experience, education, certification(s), license(s), skills and expertise, location, internal equity, and other factors that are job related and consistent with business need. Our goal is to support, reward and compensate the entire individual. Depending on role eligibility, your offer may also include bonus/commission, stock options, paid time off, medical, dental, vision and basic life insurance. Therefore, final offer amounts may vary from the amount stated.

The above statements are intended to describe the general nature and level of work being performed by the employee(s) assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the employee(s) assigned to this job. Rue Gilt Groupe reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job positions or assign additional job responsibilities within your general skill set or capabilities. Rue Gilt Groupe is proud to be an Equal Opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

ABOUT US:

Ready for the most memorable – and stylish – experience of your professional career? Then join us at Rue Gilt Groupe. Combining three complementary brands, Rue La La, Gilt, and Shop Simon, we are the premier off-price e-commerce portfolio company.

Our model defined the online treasure hunt through its daily sale events allowing our customers to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail. We believe in fashion for all, sparking delight through daily discovery and shopping as an occasion to celebrate! World-class merchandising, technology and marketing bring our shopping experience to life, and we hire world-class people to do it. Living our values and being empowered, tenacious, passionate, collaborative, innovative, and kind is something we strive for every single day. We meet over coffee and brainstorm new ways to spark delight for our members. Volunteer on- and off-hours together. Plan some serious surprises for our coworkers, because nothing ignites innovation like a breakfast cereal buffet or an afternoon slice of cake.

And we don't hesitate to use our associate discount – after all, we're as enthusiastic about style as our customers. The way we work? It's so much more than what happens between the weekends. It empowers us to think, create, and innovate, so we can deliver the first-rate experience today's customer’s demand.

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