Director, Loyalty Programs

RUE GILT GROUPE; Boston, New York (MA, NY); Hybrid; USD 180,000 - 200,000; Full time

Job summary

Rue Gilt Groupe in New York or Boston is seeking a Director of Loyalty Programs to lead our enterprise loyalty strategy and drive growth through the Rue365 and Gilt Unlimited programs.

You will own the P&L for loyalty initiatives, guide cross-functional teams across merchandising, tech, and marketing, and shape a data-driven roadmap to maximize member engagement and profitable growth.

Qualifications

• 12+ month planning horizon with action-oriented, test-and-learn approach.
• Track record of leading high-performing teams and developing talent.
• Strong analytical skills; collaborate with analytics partners.

Responsibilities

• Drive loyalty strategy and P&L for key segments.
• Set annual plans and long-term strategies for profitable growth.
• Lead cross-functional teams across merchandising, tech, and creative.
• Own lifecycle for new features leveraging customer insights and AI.
• Lead data and analytics agenda; prioritize builds to drive profit and loyalty metrics.
• Mentor and develop team members; foster a collaborative environment.
• Partner with Merchandising, Product, and Technology to align loyalty goals.

Skills

Strategic Thinker

People Leader

Analytical Mindset

Education

BA/BS in a quantitative field

MBA preferred

Job description

Title of role: Director, Loyalty Programs
Location: New York, NY or Boston, MA; Hybrid (2 days in the office required)
Approved Salary Range: $180,000-$200,000

About the Role

At Rue Gilt Groupe (RGG), our vision is to spark delight through daily discovery. As the Director of Loyalty Programs, you will lead one of our most critical enterprise strategies: engaging our most dedicated members to accelerate growth.

In this high-impact role, you are the General Manager of the Rue365 and Gilt Unlimited Annual programs. You will be responsible for building a top-tier loyalty experience that connects world-class brands to a new generation of shoppers, ensuring RGG remains a premier style destination. You will sit on the Marketing team and mobilize a large cross-functional engine across merchandising, tech, and creative teams to maximize membership growth and member stickiness.

You will be successful in this role if you are a customer-first thinker, a strong collaborator, and results-oriented. You will leverage and add to our technology stack, marketing strategy and customer insights to future proof our loyalty offerings, ensuring we deliver maximum incremental value for our millions of members and profitable growth.

Key Responsibilities

• Drive the Loyalty Strategy P&L
• Take full P&L ownership of a key segment that generates a significant percentage of company
• Set the annual plan and long-term strategy to achieve program objectives and deliver profitable growth.
• Mobilize a large cross-functional engine across merchandising, tech, and creative teams to maximize membership growth and retention.
• Innovate and Future-Proof
  • Own the complete lifecycle for new features and strategies, leveraging customer insights and cutting-edge tech—including AI—to build superior customer
  • Demonstrate tenacity by moving quickly to solve complex problems and unlocking growth without letting perfection hinder progess.
• Lead through Data and Insight
  • Serve as the internal expert on our top-tier customer
  • Steer a comprehensive analytics agenda, solving complex marketing problems from hypothesis to execution.
  • Collaborate with technical and advanced analytics teams to prioritize builds that drive incremental profit and high Loyalty NPS.
• Build and Motivate High Perfoming Teams
  • Lead and develop a direct and indirect team, creating an empowered environment where associates achieve their full potential.
  • Serve as a mentor within the broader Marketing team, leading with kindness and a focus on collective success
• Enterprise-Wide Collaboration
  • Partner with Merchandising, Product, and Technology leadership to ensure loyalty objectives are integrated into the broader corporate
  • Synthesize complex analysis into clear, compelling narratives for the executive team and senior stakeholders.

Experience and Background Needed

• Strategic Thinker: Proven ability to plan on a 12-month+ horizon while maintaining an action-oriented, test-and-learn
• Proven People Leader: You have a track record of leading high-performing teams and developing people to achieve their full potential.
• Analytical Mindset: Strong analytical acumen and innate You are able to define complex problem scope and steer prioritization with technical and advanced analytics partners.

Education

• BA/BS in a quantitative field (Marketing, Economics, Mathematics, ). MBA preferred.

Years of experience

• 8-10+ years in marketing or program management in a high-growth, entrepreneurial Prior P&L ownership of a consumer-facing program. Preferred: Retail or e-commerce experience, loyalty program experience.

Rue Gilt Groupe reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities within your general skill set or capabilities. Rue Gilt Groupe is proud to be an Equal Opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

What We Offer

Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors, including but not limited to, prior experience, education, certification(s), license(s), skills and expertise, location, internal equity, and other factors that are job related and consistent with business need. Our goal is to support, reward and compensate the entire individual. Depending on role eligibility, your offer may also include bonus/commission, stock options, 401(k) participation, paid time off, medical, dental, vision and basic life insurance. Therefore, final offer amounts may vary from the amount stated.

We Encourage You to Apply

At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness and innovation. We're committed to fostering an inclusive environment where every Associate is empowered to learn, grow and bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you and sparks delight! We can't wait to learn more about you.

Work Authorization

Rue Gilt Groupe requires all applicants to be currently authorized to work in the United States on a full-time basis. This position is not eligible for visa sponsorship now or in the future Rue Gilt Groupe is an Equal Opportunity Employer and will consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

ABOUT US

Ready for the most memorable - and stylish - experience of your professional career? Then join us at Rue Gilt Groupe. Combining three complementary brands, Rue La La, Gilt, and Shop Simon, we are the premier off-price e-commerce portfolio company.

Our model defined the online treasure hunt through its daily sale events allowing our customers to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail. We believe in fashion for all, sparking delight through daily discovery and shopping as an occasion to celebrate! World-class merchandising, technology and marketing bring our shopping experience to life, and we hire world-class people to do it. Living our values and being empowered, tenacious, passionate, collaborative, innovative, and kind is something we strive for every single day. We meet over coffee and brainstorm new ways to spark delight for our members. Volunteer on- and off-hours together. Plan some serious surprises for our coworkers, because nothing ignites innovation like a breakfast cereal buffet or an afternoon slice of cake.

And we don't hesitate to use our associate discount - after all, we're as enthusiastic about style as our customers. The way we work? It's so much more than what happens between the weekends. It empowers us to think, create, and innovate, so we can deliver the first-rate experience today's customer's demand.

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