Sr. Analyst, Retargeting & Remarketing

RUE GILT GROUPE; Boston, New York (MA, NY); On-site; USD 95,000 - 110,000; Full time

Job summary

Rue Gilt Groupe is seeking a Sr. Analyst, Retargeting & Remarketing to lead our off-price marketing initiatives. You will drive member re-engagement and reactivation across major ad platforms, partnering with Technology, Product, Creative, and Merchandising to deliver measurable results.

The role requires 2+ years in retargeting/paid social and a strong command of ad tech, pixel/CAPI, and feed management. We offer hybrid work from New York or Boston and a competitive salary of $95,000–$110,000.

Qualifications

• BS/BA in Marketing.
• 2–4+ years of experience in e-commerce, retail (Marketing or Planning), strategy consulting, or a high-growth analytical environment.
• 2+ years of specific experience with retargeting, remarketing, or paid social marketing (Meta Ads Manager, TikTok Ads Manager, Pinterest Ads, or similar) preferred.

Responsibilities

• Scalable Retargeting & Remarketing Strategy: Deliver growth in reactivation and repeat purchases across Meta, Google and expansion channels.
• Data-Driven Impact & Analysis: Identify opportunities via deep-dive analyses of campaigns, audience segments, and lapsed-member behavior.
• Channel Innovation (Social, CRM & Beyond): Test expansion opportunities across the social retargeting ecosystem and improve audience modeling.
• Strategic Communication & Leadership: Influence leadership with clear recommendations and align marketing strategies with brand identity.

Education

BS/BA in Marketing

Tools

Meta Ads Manager

TikTok Ads Manager

Pinterest Ads

Feedonomics

Rithum

Job description

Title of role: Sr. Analyst, Retargeting & Remarketing
Location: New York or Boston; Hybrid (2 days in the office required)
Approved Salary Range: $95,000 - $110,000

About the Role:

Rue Gilt Groupe is seeking a digitally-led marketing professional to join our marketing team. As a Sr. Analyst, Retargeting & Remarketing, you will be a key driver of our mission to be the most engaging off-price style destination. You will lead initiatives to drive top-line growth through Member re-engagement and reactivation,specifically focusing on the execution of our strategy and execution of our retargeting and remarketing programs across major ad platforms (Meta, Google, and beyond).

This role is highly cross-functional, requiring you to partner with Technology, Product, Creative, and Merchandising teams to deliver measurable results. You will gain deep exposure to the intersection of Ad Tech and retail while solving complex business problems in a fast-paced environment. At RGG, we Empower our analysts to move beyond platform metrics and focus on true business outcomes that spark delight for our members.

Key Responsibilities:

Scalable Retargeting & Remarketing Strategy

• Deliver measurable growth in reactivation and repeat purchase rate through expert management of retargeting and remarketing campaigns across Meta, Google and expansion channels.
• Optimize efficiency through structured testing, audience segmentation, and strategic budget allocation to ensure we are leading, not following, in the social remarketing space.
• Partner with Product teams to unlock incremental performance by improving our dynamic product feed strategy, pixel/CAPI data quality, and audience signal accuracy.

Data-Driven Impact & Analysis

• Identify high-impact opportunities for growth by conducting deep-dive analyses of campaigns, audience segments, and lapsed-Member behavior.
• Translate complex data into clear, actionable insights that influence high-level investment decisions.
• Shift focus from standard platform KPIs to holistic business outcomes, ensuring every dollar spent drives long-term Member value and LTV.

Channel Innovation (Social, CRM & Beyond)

• Test into expansion opportunities across the full social retargeting ecosystem, including emerging placements, creative formats, and new platform partners.
• Build future-ready channels by supporting more precise audience modeling and cross-channel identity resolution.
• Bridge the gap between paid social, CRM, and lifecycle marketing to establish emerging re-engagement channels.

Strategic Communication & Leadership

• Influence leadership by articulating risks, opportunities, and growth paths through clear, concise recommendations.
• Collaborate cross-functionally to ensure marketing strategies align with merchandising goals and brand identity.

Experience and Background Needed:

You are a Tenacious problem-solver with "analytical horsepower" and a high tolerance for ambiguity. You are an Innovative thinker who brings new ideas to the table and is not afraid to take creative risks to drive growth. You are Passionate about Ad Tech and e-commerce, possessing a deep curiosity for how data can improve the shopper experience. Above all, you are a Collaborative partner who communicates with Kindness and clarity, thriving in an environment where spirited debate leads to the best outcomes.

• BS/BA in Marketing
• 2–4+ years of experience in e-commerce, retail (Marketing or Planning), strategy consulting, or a high-growth analytical environment.
• 2+ years of specific experience with retargeting, remarketing, or paid social marketing (Meta Ads Manager, TikTok Ads Manager, Pinterest Ads, or similar) preferred.
• Feed & Pixel Management: Experience with dynamic product feed tools and pixel/Conversions API implementation (e.g., Meta CAPI, Feedonomics, Rithum) is preferred.
• Analytical Tools: High proficiency in Excel and PowerPoint is required; experience with Tableau or similar BI tools is a major plus.
• Emerging Tech: A genuine interest in AdTech, audience modeling, and the evolving privacy and identity landscape.
• Communication: Exceptional interpersonal skills and the ability to drive action in a dynamic organization.

What our team offers

Working at RGG is more than just a job; it’s an opportunity to join a mission-driven team that values Innovation and Impact. We are committed to supporting our employees' success and well-being:

• Comprehensive Coverage: Robust health, dental, and vision insurance effective on the date of hire.
• Time & Flexibility: Generous Flex Time Off (FTO) and flexible remote/hybrid work options that support a healthy work-life balance.
• Culture: A supportive, inclusive culture that encourages innovation, safety, and creative risk-taking.
• Community: Paid volunteer opportunities and regular DEI celebrations to foster a strong sense of community and collaboration.
• Impact: The chance to make a real, measurable impact at a mission-driven, fast-growing company poised for major expansion.

Work Authorization

Rue Gilt Groupe requires all applicants to be currently authorized to work in the United States on a full-time basis. This position is not eligible for visa sponsorship now or in the future. Rue Gilt Groupe is an Equal Opportunity Employer and will consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors, including but not limited to, prior experience, education, certification(s), license(s), skills and expertise, location, internal equity, and other factors that are job related and consistent with business need. Our goal is to support, reward and compensate the entire individual. Depending on role eligibility, your offer may also include bonus/commission, stock options, paid time off, medical, dental, vision and basic life insurance. Therefore, final offer amounts may vary from the amount stated.

The above statements are intended to describe the general nature and level of work being performed by the employee(s) assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the employee(s) assigned to this job. Rue Gilt Groupe reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job positions or assign additional job responsibilities within your general skill set or capabilities. Rue Gilt Groupe is proud to be an Equal Opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

ABOUT US:

Ready for the most memorable – and stylish – experience of your professional career? Then join us at Rue Gilt Groupe. Combining three complementary brands, Rue La La, Gilt, and Shop Simon, we are the premier off-price e-commerce portfolio company.

Our model defined the online treasure hunt through its daily sale events allowing our customers to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail. We believe in fashion for all, sparking delight through daily discovery and shopping as an occasion to celebrate! World-class merchandising, technology and marketing bring our shopping experience to life, and we hire world-class people to do it. Living our values and being empowered, tenacious, passionate, collaborative, innovative, and kind is something we strive for every single day. We meet over coffee and brainstorm new ways to spark delight for our members. Volunteer on- and off-hours together. Plan some serious surprises for our coworkers, because nothing ignites innovation like a breakfast cereal buffet or an afternoon slice of cake.

And we don't hesitate to use our associate discount – after all, we're as enthusiastic about style as our customers. The way we work? It's so much more than what happens between the weekends. It empowers us to think, create, and innovate, so we can deliver the first-rate experience today's customer’s demand.

Rue Gilt Groupe GDPR/CCPA Pre-Collection Notice for Job Applications: We collect personal information (PI) from you in connection with your application for employment with Rue Gilt Groupe, including identifiers, contact information, employment and education history, and related information. We use this PI for purposes related to evaluating your application and potential employment. Depending on your location, you may have rights under GDPR or U.S. state privacy laws. For additional details or if you have questions, please see our GDPR Applicant Privacy Notice and CCPA Applicant Privacy Notice or contact us at [e-mail].