Sr Analyst, DTC Insights

Disney; Santa Monica (CA); Hybrid; USD 93,000 - 128,000; Full time

Job summary

Disney is seeking a Sr Analyst for DTC Insights in Santa Monica/Burbank. You will design and conduct research studies to inform strategic growth, engagement, and retention across Product, Tech, Marketing, Strategy, and Content teams.

You will manage qualitative and quantitative analyses, track subscriber metrics monthly, synthesize data into actionable stories, and collaborate with internal teams and external vendors. Hybrid work with in-office and remote days is offered.

Qualifications

• Bachelor's degree or equivalent experience in a related field.
• 3+ years of quantitative and qualitative market research experience with project management.
• Experience across full research lifecycle: planning, data collection, analysis, reporting and presentation.
• Strong data analysis skills with large datasets and problem solving.
• Experience with SPSS, Reporter, Q/Marketsight; familiarity with Qualtrics or SurveyMonkey is a plus.
• Ability to collaborate, manage vendors and communicate effectively to stakeholders.

Responsibilities

• Plan and execute qualitative and quantitative research studies and analyses.
• Support ongoing tracking initiatives for DTC subscriber base with external vendors.
• Develop actionable insights by synthesizing primary, secondary, and first‑party data.
• Assist in acquiring and managing research tools for internal tracking needs.
• Respond to time-sensitive data requests from internal clients.
• Present findings and contribute to business discussions with visual storytelling.
• Stay updated on market research trends and entertainment industry developments.
• Build relationships within the team and with external vendors; collaborate with other divisions.

Skills

Quantitative research

Qualitative research

Data analysis

Survey platforms

Vendor management

Cross-team collaboration

Project management

Verbal and written communication

Problem solving

Autonomy

Education

Bachelor's degree in Business/Marketing/Psychology or related field

Tools

SPSS

Reporter

Qualtrics

SurveyMonkey

Marketsight

Job description

Sr Analyst - DTC Insights

Job Summary:The DTC Insights team within Enterprise Research & Analytics, are currently seeking a Sr Analyst to support strategic growth, engagement and retention insights. Reporting to the Sr. Manager, you will work closely with teams across DTC - including Product & Tech, Marketing, Strategy, and Content - supporting quantitative and qualitative research initiatives.

Responsibilities

• Manage processes in the planning and executing qualitative and quantitative research studies and analyses (i.e. questionnaire development, programming, and testing surveys, analyzing results, and producing final reports), both as in-house DIY studies and with external research partners.
• Support ongoing tracking initiatives among the DTC subscriber base, maintaining efficient processes, coordinating with external vendors, and leveraging data sets to uncover insights on a monthly basis.
• In partnership with the Senior Manager, develop actionable insights and strategies to address key business objectives, by synthesizing relevant data sources (primary, secondary, or first-party) to tell a clear and holistic story.
• Assist in acquiring and managing research tools as required to meet the needs of internal custom experience tracking
• Respond to time sensitive data requests from internal clients
• Support presentation of findings based on research conducted and contribute to related business discussions
• Stay abreast of current trends and new techniques in the field of market research and the rapidly changing landscape across the entertainment industry
• Build and maintain relationships within the team and research counterparts from other divisions of The Walt Disney Company as well as external vendors
• This position will be in office 4 days per week and one day at home (Fridays). In office will be both in Santa Monica and Burbank.

Basic Qualifications

• Bachelor's Degree in Business, Marketing, Psychology or related field or equivalent experience
• 3+ years quantitative and qualitative market research experience - either supplier-side, client-side, or some combination thereof, including project management
• Experience with managing all phases in successful execution of research projects, including managing timelines, questionnaire design, data collection and analysis, reporting and presentations. Proven ability to manage multiple projects at a given time.
• Strong data analysis skills, particularly with large quantitative or qualitative datasets, and enjoys problem solving
• Experience with SPSS, Reporter, Q or Marketsight or other cross-tabbing tool
• Experience with survey platforms such as Qualtrics, SurveyMonkey, etc. is a plus
• Collaborative partner and teammate who can build good rapport, communicate effectively, and influence others when needed
• Strong project and vendor management skills
• Confident communicator with solid verbal and written communication skills, including the ability to summarize ideas through visual storytelling
• Strong attention to detail without losing sight of broader objectives
• Flexible, quick learner, problem solver, and a strong, pro-active work ethic
• Able to work autonomously as well as part of a team
• Intellectual curiosity and a passion for innovation

Preferred Qualifications

• Experience working on entertainment or technology consumer research, with an emphasis on SVOD, TV, and/or In-Home content consumption
• International Market Research experience
• Proficiency with SQL, with the ability to extract and combine disparate data sources to develop a rich, complete picture for the business
• Experience working with large datasets and big data technologies, preferably cloud-based, such as Snowflake, Databricks, or similar
• Familiarity with R, Python, SAS, STATA or similar programming languages
• Experience with non-primary data sources (secondary research, social media data, first-party behavioral data)
• Experience integrating AI capabilities into research approach to improve efficiency or insight, or a demonstrated interest in doing so
• Passionate consumer of content - movies, TV, SVOD
• Familiarity with the brands and franchises of The Walt Disney Company

The hiring range for this position in Burbank, CA and Santa Monica, CA is $93,200-$128,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on th